UEVO

UEVO INC. is a Japanese company based in Hyogo Prefecture that plans, produces, and sells swimwear and activewear under its own brands, most notably REALISE and POOLSIDER. The company was founded in 2012, according to its official company information, though the REALISE brand itself was launched in November 2008. The brand was created by a former competitive swimmer and swimwear enthusiast who wanted to make colorful, unconventional competitive swimsuits that appealed to a niche market. The products are known for their distinctive designs, including rubberized and glossy finishes, and for their attention to fit and figure-enhancing compression. REALISE gained a cult following in Japan and abroad, partly through appearances in gravure photography and image videos. In 2013, the original founder passed away, and the current representative, Keisuke Nakamura, took over. Under his leadership, the brand underwent a perception shift from "wanting to dress someone" to "wanting to wear it oneself," repositioning from an object of others' desire to a device for self-expression. In 2014, the brand logo was redesigned following feedback from video artist Manabu Koga. In 2015, REALISE introduced a front-zipper competitive swimsuit that became a viral sensation, selling out its first production run within 30 minutes of release. In 2016, the company launched the POOLSIDER brand, which includes knee-high socks wearable in water. UEVO operates primarily through its online shop and select retailers, serving a dedicated fanbase that includes swimmers, cosplayers, models, and fetish enthusiasts. The company remains private and is headquartered in Hyogo, with a registered address in Inami-cho and an office in Kakogawa. Its brands are recognized for blending functionality with fetishistic aesthetics, and the company continues to develop products that support individual self-realization through clothing.

The REALISE brand was launched in November 2008 by a founder who had been a competitive swimmer in his student days and was a self-described swimsuit fetishist. He wanted to sell colorful, unconventional competitive swimsuits that would appeal to a niche market. He located a manufacturing factory and began producing swimsuits with rubber processing and glossy finishes. The products were noted for their design quality, comfort, and the figure-correcting effect of their compression, with attention to detail from the fabric stage. They gained popularity through appearances in gravure photography and image videos in Japan and overseas. In 2013, the founder passed away, and the representative changed. In October 2014, following a suggestion from video artist Manabu Koga, the brand logo was redesigned. In 2015, the company produced a competitive swimsuit with a front zipper, which became a talking point. This "front-zipper competitive swimsuit" was created in response to requests from female models and cosplayers who wanted to leverage their ample busts, and from the manufacturer's distress over image video productions that would tear the swimsuit for dramatic effect. When product samples were shown online, the topic exploded, and the first production run sold out within 30 minutes of release. In 2016, the POOLSIDER brand was launched, and knee-high socks that can be worn in water were released. According to the official company information, UEVO INC. was founded in 2012, with Keisuke Nakamura as representative, and its business is the planning and sales of swimwear and activewear. The company's registered address is in Inami-cho, Kako-gun, Hyogo, while Wikipedia lists the headquarters in Hiraoka-cho, Kakogawa, Hyogo. The brand story on the official website describes a perception change after the current representative inherited the brand: from "wanting to dress someone" to "wanting to wear it," from "for someone else" to "for oneself," and from "object of another's desire" to "device for self-expression." The philosophy is to support real moments in life through clothing, encapsulated in the tagline "Move. Express. Realise."

• 2016

  POOLSIDER brand launched; water-wearable knee-high socks released.

• 2015

  Front-zipper competitive swimsuit produced; first production run sold out in 30 minutes.

• 2014

  Brand logo redesigned in October following suggestion from video artist Manabu Koga.

• 2013

  Founder passed away; representative changed.

• 2012

  UEVO INC. founded according to official company information.

• 2008

  REALISE brand launched in November.

Fetish-inspired, design-forward swimwear and activewear for self-expression, blending functionality with aesthetic desire.

• REALISE competitive swimwear

  Colorful, unconventional competitive swimsuits with rubber and glossy finishes, designed for niche appeal.

• Front-zipper competitive swimsuit

  Swimsuit with a front zipper, created in response to models and cosplayers; became a viral hit in 2015.

• POOLSIDER water-wearable knee-high socks

  Knee-high socks that can be worn in water, launched under the POOLSIDER brand in 2016.

1. 1info – SSG Online Shopswimsuitgxxx.com
2. 2Brand Story – SSG Online Shopswimsuitgxxx.com
3. 3UEVO - Wikidatawikidata.org
4. 4UEVO - Wikipedia (Japanese)ja.wikipedia.org