Ultimate Direction

Ultimate Direction is an outdoor gear brand whose heritage page states it was created by outdoor enthusiasts who invented the hydration pack in 1985. The brand describes itself as having sewn the first hydration waist-packs and handhelds three years before anyone else in the market, and says it has since redefined the industry through product designs for self-propelled adventurers. Its current product focus, per its homepage, includes ultralight packs, bags, apparel and accessories, with categories such as hydration packs, belts, vests, handhelds and running apparel.

Ultimate Direction's heritage page states that the brand was created by outdoor enthusiasts who invented the hydration pack in 1985. It says the brand was born in a garage in 1985 and sewed the first hydration waist-packs and handhelds three years before anyone else in the market, allowing athletes to carry fuel and hydration on the trails. In 2012, the brand launched its athlete-designer "vest" collaboration as the Signature Series, described as lighter, closer-fitting, non-bouncing vests that stored essential gear up front. In 2019, it launched Hydro Carry apparel that built water bottle storage into the design. In 2021, it expanded to a full, head-to-toe apparel line for men and women.

Designed by athletes, for athletes; gear for moving fast and light on the trail.

• Hydration packs

  Packs for carrying hydration and gear on the trail.

• Signature Series vests

  Athlete-designer vests launched in 2012; lighter, closer-fitting, non-bouncing, with essential gear stored up front.

• Hydro Carry apparel

  Apparel launched in 2019 with built-in water bottle storage.

1. 1Ultimate Direction Ultralight Packs, Bags, Apparel and Accessoriesultimatedirection.com
2. 2Heritage | Ultimate Directionultimatedirection.com