Um Coffee Co.

Um Coffee Co. is a Brazilian specialty coffee brand built around the Um family's coffee farm in southern Minas Gerais and the competitive success of barista Boram Um. The family's coffee story began in 2002, when patriarch Stefano Um acquired a farm in southern Minas Gerais with the ambition of growing his own crop. As production expanded, Boram, then working in foreign trade, began taking the family's coffee abroad. Exposure to advanced coffee-tasting practices in countries such as Japan and Germany inspired him to bring that level of excellence back to Brazil. In 2015 Boram and his brother Garam began planning an ambitious specialty coffee venture, and in 2016 they opened the first Um Coffee Co. store in the Bom Retiro district of São Paulo. The brand has since become associated with quality and innovation in Brazilian specialty coffee, introducing "nanolotes" — rare, unique micro-lots — and guaranteeing that each product comes directly from the family farm, certified by the Specialty Coffee Association (SCA) as specialty coffee. Um Coffee Co. sells roasted specialty coffee, including single-origin and rare-variety lots such as Pink Bourbon, as well as monthly subscription plans. Its online store lists nanolotes selected by Boram Um and Garam Um at premium prices, alongside more accessible selections. The brand also operates a coffee academy, Um Coffee Co. Academy, described as the only institution in the country offering international barista certification; it educates amateurs and professionals in extraction and roasting and advises producers on export and cultivation practices. Boram Um is a three-time Brazilian Barista Champion and has competed at the World Barista Championship, bringing international recognition to the brand. The company's positioning rests on the idea that Brazilian coffee is among the best in the world, and it combines farm-direct sourcing, competition-level expertise, education, and direct-to-consumer subscriptions. Um Coffee Co. remains a privately held Brazilian company headquartered in São Paulo, with its flagship café and pickup point at Rua Júlio Conceição 553 in Bom Retiro.

The history of Um Coffee Co. is rooted in the Um family's coffee farm in southern Minas Gerais. In 2002, Stefano Um, the family patriarch, acquired a farm there with the dream of cultivating his own coffee crop. As production expanded, Boram Um, then a foreign-trade professional, became involved and began exporting the family's coffee beyond Brazil. His international experience exposed him to advanced coffee-tasting practices in countries such as Japan and Germany, which inspired him to bring that excellence to the Brazilian market. In 2015, Boram and his brother Garam began drafting an ambitious plan for a specialty coffee business. This culminated in the opening of the first Um Coffee Co. store in the Bom Retiro neighborhood of São Paulo in 2016. From that point, the brand positioned itself around quality and innovation, introducing "nanolotes" — rare and unique micro-lots of coffee — and ensuring that every product came directly from the family farm and was certified by the SCA as specialty coffee. Recognizing the importance of sharing knowledge and developing talent, the company opened the Um Coffee Co. Academy, described as the only institution in the country to offer international barista certification. The academy trains amateurs and professionals in extraction and roasting and advises producers on export and cultivation practices, reinforcing the brand's commitment to the growth of the Brazilian specialty coffee market. Boram Um's competitive career became a central pillar of the brand's identity. He is a three-time Brazilian Barista Champion and has competed internationally, and the company's online store features nanolotes named after both Boram and Garam Um. The brand's subscription club, Clube de Assinatura UmCoffee, follows a Roaster's Choice of the Month model curated by Boram Um, sending one or two special lots to subscribers each month. The company continues to operate from São Paulo, with its flagship café and pickup location at Rua Júlio Conceição 553 in Bom Retiro.

• 2016

  First Um Coffee Co. store opens in Bom Retiro, São Paulo.

• 2015

  Boram and Garam Um begin planning an ambitious specialty coffee venture.

• 2002

  Stefano Um acquires a farm in southern Minas Gerais, beginning the family's coffee-growing story.

• Um Coffee Co. Academy opens, offering international barista certification.

• Brand introduces "nanolotes" of rare and unique coffee beans.

• Boram Um becomes three-time Brazilian Barista Champion and competes internationally.

Premium Brazilian specialty coffee, farm-direct from the family's Fazenda Um, champion-barista curated, with education and subscription services.

• Nanolotes | Boram Um

  Rare micro-lot coffee selected by Boram Um, priced at R$ 247.00.

• Nanolotes | Garam Um

  Rare micro-lot coffee selected by Garam Um, priced at R$ 247.00.

• Selection | Pink Bourbon

  Specialty coffee from Fazenda Um (MG), Pink Bourbon variety, natural process, 1,000 m altitude, floral jasmine, mandarin and wild honey notes, SCA score above 89 points, priced at R$ 97.00 for 250g.

• Clube de Assinatura UmCoffee (2 pacotes por mês)

  Monthly subscription with two 250g bags of coffee, whole bean or ground, R$ 90.00 per month, curated by Boram Um.

1. 1Um Coffee & Co - Cafés Especiais por Campeões Mundiaisumcoffeeco.com.br
2. 2Quem Somos | Um Coffee Co.umcoffeeco.com.br
3. 3Pink Bourbon: Uma Experiência Única em Café Especial | Um Coffee Co.umcoffeeco.com.br
4. 4Assinatura de Café | 2 Pacotes por Mês | Um Coffee Co.umcoffeeco.com.br