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UNIAN. Serial

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A Ukrainian-language television channel focused primarily on films, factual entertainment, documentary programming, and news-related content.

Last updated August 26, 2026

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Nov 4, 2026
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Nov 4, 2026

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Overview

UNIAN. Serial is a Ukrainian-language television channel operated within the 1+1 Media Group portfolio. The channel originated as UNIAN TV, a television extension of the Ukrainian Independent Information Agency, commonly known as UNIAN. Its test broadcast began on July 28, 2010. The station was associated with the wider 1+1 Media Group, which at the time was connected to the Privat financial and industrial group. Although it carries the UNIAN name, the channel is not simply a continuous television simulcast of the news agency. Its programming has combined information, documentary, factual-entertainment, investigative, historical, travel, nature, and general-interest material. The channel has also used content from the UNIAN website and has carried selected programs originating elsewhere in the 1+1 Media ecosystem. Examples of current or recent programming include The World Inside Out, Lost World, History Question, Ukraine: Reclaiming Your Story, and Revenge of Nature. Its archive has included programs such as TSN. Week, Special Correspondent, The Right to Power, Money, Ukrainian Sensations, Secret Materials, Weapons, TSN Special Project, and ProFutbol. UNIAN TV went through several technical and regulatory changes during the 2010s and early 2020s. It adopted a 16:9 broadcast format in June 2017 and also used promotional blocks to provide English-language instruction. During that period, the channel published news supplied from the UNIAN website; live broadcasts from the news agency were discontinued by the end of 2017. In 2020, it began broadcasting in high definition. Its distribution expanded and changed through Ukraine's regulated television infrastructure. In 2019, Ukraine's National Council on Television and Radio Broadcasting approved licensing changes affecting UNIAN and PLUSPLUS, including the ability to exchange logos and programming concepts. The regulator also authorized UNIAN to enter the national DVB-T2 digital terrestrial network without a competitive tender and moved it to the MX-3 multiplex. Related legal-entity and licensing arrangements involved Gravis LLC and, later, Djivan LLC. The channel began terrestrial broadcasting in the MX-3 network on January 1, 2022. Russia's full-scale invasion of Ukraine materially affected the service. From February 24 through November 27, 2022, UNIAN carried the national informational marathon United News, a wartime shared broadcast. It began partially restoring independent programming on November 28, 2022, while presenting Russian-language programs with Ukrainian dubbing. From January 1, 2024, independent programming again occupied nearly the entire schedule, with United News retained overnight from 01:00 to 07:00. The brand also acquired a regional dimension. In February 2023, the regulator reissued licenses allowing three regional channels to operate under the UNIAN brand in Zaporizhia, Dnipro, and Kharkiv through local MX-5 multiplexes. On July 24, the regulator approved a logo change associated with Djivan LLC, changing the channel identity from UNIAN TV to UNIAN. Serial. The available reference material does not establish a separate corporate entity for the brand, a current executive roster, financial results, or a precise headquarters location.

History

UNIAN. Serial developed from UNIAN TV, a television channel associated with the Ukrainian Independent Information Agency and the 1+1 Media Group. Test broadcasting began on July 28, 2010. The channel's connection to the UNIAN news brand gave it an information-oriented identity, but its schedule also included entertainment, documentary, factual, historical, and current-affairs programs. A significant technical update occurred on June 1, 2017, when the channel adopted the 16:9 format. In the same period, its promotional inventory included blocks intended to teach viewers English. UNIAN TV also began publishing news from the UNIAN website. Live broadcasts from the agency were used earlier but had ended by the close of 2017. The channel's regulatory and distribution position changed substantially from 2019 onward. On November 20, 2019, Ukraine's National Council on Television and Radio Broadcasting allowed UNIAN to enter the national DVB-T2 digital network without a competition and assigned it to the MX-3 multiplex. The channel's legal-entity arrangements also changed from UNIAN TV LLC to Gravis LLC. On December 20, the regulator renewed licenses for UNIAN and PLUSPLUS and approved arrangements under which the services could exchange logos and program concepts. In January 2020, UNIAN replaced PLUSPLUS in a regional terrestrial multiplex operated by the RRT Concern in Odesa Oblast. UNIAN began HD broadcasting on September 1, 2020. Further licensing changes followed in late 2021. On December 8, the regulator granted the channel a license for the MX-3 DVB-T2 multiplex by changing the logo of Argument TV to UNIAN TV and reissuing the relevant license. Argument TV had been created on October 28, 2021, using a digital license connected to the M2 channel and Djivan LLC. On December 22, at the request of 1+1 Media Group, the regulator reissued UNIAN's satellite license to Djivan LLC and revoked the license previously associated with Gravis LLC. UNIAN subsequently began broadcasting in the MX-3 national digital terrestrial multiplex on January 1, 2022. Russia's full-scale invasion of Ukraine led to a major change in the channel's schedule. From February 24 until November 27, 2022, UNIAN broadcast United News, the nationwide informational marathon. Starting November 28, it partially restored independent programming, with Russian-language programs shown in Ukrainian dubbing. On February 16, 2023, the regulator authorized three regional channels to operate under the UNIAN brand: UNIAN. Zaporizhia, UNIAN. Dnipro, and UNIAN. Kharkiv, distributed through local MX-5 multiplexes. On January 1, 2024, the service almost completely returned to its independent schedule, while continuing to carry United News overnight between 01:00 and 07:00. On July 24, a regulatory logo reissue associated with Djivan LLC changed the identity from UNIAN TV to UNIAN. Serial. The channel's known programming includes The World Inside Out, Lost World, History Question, Ukraine: Reclaiming Your Story, and Revenge of Nature, alongside an archive of 1+1 Media and UNIAN-related news, investigative, political, sports, and documentary programs. Publicly available reference material does not provide a confirmed founder, headquarters, financial data, or named executive roster.

  • 2024

    Rebranding as UNIAN. Serial

    [1]

    The channel's logo and identity are reissued under the UNIAN. Serial name.

  • 2023

    Regional UNIAN channels authorized

    [1]

    Licenses are reissued for UNIAN-branded regional services in Zaporizhia, Dnipro, and Kharkiv.

  • 2022

    Start of MX-3 terrestrial broadcasting

    [1]

    UNIAN begins broadcasting in the MX-3 multiplex of Ukraine's DVB-T2 network on January 1.

  • 2022

    United News wartime schedule

    [1]

    The channel carries the nationwide United News informational marathon from February 24 through November 27.

  • 2020

    HD launch

    [1]

    UNIAN starts broadcasting in high definition on September 1.

  • 2019

    National digital-network authorization

    [1]

    The regulator authorizes UNIAN to enter the national DVB-T2 network and assigns it to the MX-3 multiplex.

  • 2017

    Transition to 16:9 broadcasting

    [1]

    The channel adopts a 16:9 broadcast format on June 1 and expands its use of UNIAN website news content.

  • 2010

    Test broadcasting begins

    [1]

    UNIAN TV begins test broadcasting on July 28 as a television service connected to the UNIAN news agency.

Products and positioning

A Ukrainian-language general-interest television channel combining documentary and factual entertainment with selected information programming and content from the broader 1+1 Media ecosystem.

  • Television channel · 2010

    UNIAN. Serial television channel

    The core offering is a Ukrainian-language television service distributed through terrestrial and satellite infrastructure. Its schedule combines factual entertainment, documentaries, films, historical programming, selected news, and content drawn from the wider 1+1 Media portfolio. The channel has operated in standard and high-definition formats and has participated in Ukraine's national DVB-T2 digital network.

  • Regional television services · 2023

    Regional UNIAN channels

    The UNIAN brand was extended to regional services in Zaporizhia, Dnipro, and Kharkiv. These channels were authorized to broadcast under a shared brand through local MX-5 digital multiplexes, giving the national television identity a regional distribution component.

Marketing campaigns

  • 2017English-learning promotional blocks

    Ukraine

    UNIAN used promotional intervals to provide English-language teaching content to Ukrainian viewers.

    Outcome. The initiative is documented as part of the channel's 2017 programming and promotional activity; detailed performance results are not available.

Brand decisions

  • 2024

    Rebranding from UNIAN TV to UNIAN. SerialStrategy

    Background

    A licensing and logo change was made within the channel's existing regulatory and corporate arrangements.

    Action taken

    The regulator reissued the logo associated with Djivan LLC, changing the service identity to UNIAN. Serial.

    Aftermath

    The channel continued operating under the revised name.

  • 2022

    Adoption and later reduction of the United News scheduleStrategy

    Background

    Russia's full-scale invasion created a nationwide wartime broadcasting framework in Ukraine.

    Action taken

    UNIAN carried United News from February 24 to November 27, then partially restored independent programming and ultimately retained the marathon overnight from January 2024.

    Aftermath

    The channel moved from a predominantly shared wartime information schedule toward an almost fully independent schedule.

  • 2020

    Launch of high-definition broadcastingGeneration change

    Background

    The channel updated its technical broadcast standard.

    Action taken

    UNIAN began broadcasting in HD on September 1.

    Aftermath

    The service continued as a higher-definition television offering within the 1+1 Media portfolio.

  • 2019

    Move into the national DVB-T2 MX-3 networkStrategy

    Background

    The channel sought a place in Ukraine's national digital terrestrial television infrastructure.

    Action taken

    The regulator authorized UNIAN to enter the DVB-T2 network without a competition and assigned it to the MX-3 multiplex.

    Aftermath

    The channel later began broadcasting in the MX-3 multiplex on January 1, 2022, following additional licensing changes.

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