UNIFON

UNIFON (御泥坊) is a Chinese skincare brand that draws on traditional Chinese beauty rituals and natural mineral ingredients. The brand is best known for its mud-based masks and clay skincare products, which are marketed as deep-cleansing and purifying treatments. UNIFON operates primarily in the Chinese domestic market, where it has built a following through e-commerce platforms and online beauty communities. Its product range includes facial masks, cleansers, and moisturizers, with a focus on affordable, accessible skincare for a mass-market audience. The brand positions itself at the intersection of traditional Chinese medicine-inspired ingredients and modern cosmetic science, appealing to consumers seeking gentle yet effective daily care.

UNIFON (御泥坊) was established as a Chinese skincare brand specializing in mud-based and mineral skincare products. The brand name references traditional Chinese clay and mud treatments used for centuries in folk beauty rituals. In its early years, UNIFON focused on developing facial masks formulated with mineral-rich mud, positioning them as natural alternatives to chemical-heavy skincare. As China's e-commerce sector expanded, the brand leveraged online platforms to reach consumers directly, building a reputation for affordable, effective masks. Over time, UNIFON broadened its product line to include cleansers, toners, and moisturizers, while maintaining its core identity around mineral and herbal ingredients. The brand has continued to adapt to changing consumer preferences, emphasizing gentle formulations suitable for sensitive skin and incorporating modern cosmetic technologies. Today, UNIFON remains an active player in China's competitive beauty market, with a focus on accessible skincare rooted in traditional Chinese beauty wisdom.

• 2026

  Online purchase "not as described" leads to allergies, leaving rights protection at an impasse

  In March 2026, a consumer said she bought Yumeijing skincare products in a livestream; the product shown was dark in color, but the one received was milky white, and after use her whole body turned red and itchy. The brand said the color difference was caused by lighting and screen display, and the two sides failed to reach agreement on compensation. The incident drew attention together with a dispute over the agency rights of parent company Shuiyang Shares. Rights protection was unsuccessful, and no administrative penalty has been seen.

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1. 1UNIFON official websiteunifon.com.cn
2. 2EviDenS de Beauté: Elevating Skincare with Japanese Luxuryevidensdebeaute.com
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4. 4The Supreme Duoevidensdebeaute.com
5. 5The Special Mask | EviDenS de Beautéevidensdebeaute.com
6. 6Online purchase "not as described" leads to allergies, leaving rights protection at an impassef.sdnews.com.cn