Unith

Unith is an Australian and European-based artificial intelligence business focused on media technology, conversational commerce and digitally embodied customer interaction. The company is the current identity of a publicly listed business that began in 2009 as Crowd Mobile, a mobile question-and-answer service founded by Domenic Carosa. It later operated as Crowd Media before adopting the Unith name in December 2022 while retaining its public-company structure and Australian Securities Exchange listing. The company’s current proposition centres on digital humans: computer-generated characters designed to look, sound and interact like individual people. Unith combines generative artificial intelligence, machine learning, conversational AI, visual avatar creation and voice technology to produce digital representatives that can communicate with users in real time. These representatives are intended for websites and other digital interfaces, where they can answer questions, guide conversations and direct visitors toward a desired action continuously, including outside normal business hours. Unith’s flagship offering is its Digital Human Platform. The platform is intended to let customers create digital humans with distinctive visual identities and audio characteristics, then deploy those characters on websites or other digital properties. The company has described the platform as a self-service product supported by a freemium model, with the objective of making conversational digital humans available to a broader customer base rather than limiting them to bespoke enterprise projects. The business developed toward artificial intelligence after its earlier mobile-content activities. Crowd Mobile generated revenue by processing mobile questions and had processed more than 3.4 million questions by 2014. In 2015, the company expanded into the micro-job market. After its public listing, the company increasingly shifted its emphasis toward media, influence marketing and technology. It changed its name to Crowd Media in December 2018, reflecting the direction of the business while preserving the same listed corporate structure. A further strategic transition took place after a European consortium led by Steven Schapera invested AU$3.7 million in August 2019. During Schapera’s period as chairman, the company sought to use its accumulated database and experience in human-to-human conversations as a foundation for human-to-computer interaction. The resulting concept combined artificial intelligence with digital avatars representing recognizable or uniquely created people, including voice-cloning capabilities and multilingual interaction. The company received additional visibility through enterprise-oriented digital-human work. In October 2022, Crowd Media disclosed that it had been engaged by one of the five largest technology companies to provide three digital-avatar licences for information delivery. The avatars were intended to interact with people in multiple languages and operate entirely through artificial intelligence. In December of that year, Crowd Media changed its name to Unith. In March 2024, Unith reported raising AU$4.6 million to support the public launch of its Digital Human Platform as a self-service offering planned for 2024. Unith’s broader platform ecosystem includes specialist artificial-intelligence and media-technology partners. The company has held a 10% equity stake in Audiostack, formerly known as Aflorithmic Labs, which supports the company’s wider media-technology strategy. The business is positioned at the intersection of generative AI, conversational software, digital identity, customer service automation and interactive media.

Unith originated in 2009 when Domenic Carosa founded the business under the name Crowd Mobile. The original operation specialised in mobile question-and-answer services. Users could submit questions through mobile channels, creating a scalable content and response business. By 2014, Crowd Mobile had processed more than 3.4 million questions. Those questions generated AU$9.8 million in revenue and AU$2.2 million in gross income during the relevant financial year. In 2015, Crowd Mobile broadened its activities by entering the micro-job market. The business was also publicly listed, with its market capitalisation reported at AU$15 million after listing at 20 cents per share. Over time, the company moved away from being primarily a mobile Q&A operator and developed a wider media and marketing orientation. In December 2018, it adopted the name Crowd Media, a change intended to reflect its influence-marketing and media activities while maintaining the same listed corporate entity. The company’s strategic direction changed materially in August 2019, when it secured AU$3.7 million from a European consortium led by South African businessman Steven Schapera. Schapera, who had previously co-founded the cosmetics company BECCA Cosmetics, became chairman of Crowd Media. During this period, the company began exploring how its accumulated experience and data from human-to-human conversations could be used to develop systems capable of human-to-computer conversations. This transformation led Crowd Media toward artificial intelligence, conversational commerce and digital humans. The company’s concept combined conversational AI with machine-learning technology, digitally generated visual identities and cloned or synthesised voices. Rather than presenting AI only through text boxes or conventional software interfaces, the company sought to create digital representatives that could appear and communicate like distinctive individuals. These representatives were designed to answer questions, maintain interactions and guide users toward a commercial or informational outcome. In January 2021, Carosa resigned as chief executive to concentrate on other blockchain-related ventures, including Banxa, a cryptocurrency onboarding platform he co-founded. In September 2021, Crowd Media appointed Idan Schmorak as CEO. The leadership transition occurred as the company continued to emphasise artificial intelligence and digital-human technology rather than its earlier mobile-service origins. In October 2022, Crowd Media confirmed that it had been engaged by one of the five largest technology companies to supply three digital-avatar licences. The avatars were intended for information delivery and would interact with users through artificial intelligence. Their proposed multilingual capabilities were presented as a way to support different regions without requiring separate human staff for each language market. Crowd Media changed its name to Unith in December 2022. The rebrand established the current identity while preserving the company’s public listing. Under the Unith name, the company has focused on a Digital Human Platform that allows users to create digital humans with individual visual and audio characteristics. These digital humans can be placed on websites and used as conversational agents, operating continuously and directing visitors toward selected actions. In March 2024, Unith reported raising AU$4.6 million to support a public launch of the platform as a self-service offering under a freemium model. The company’s artificial-intelligence proposition is also supported by specialist technology partners, including Audiostack, formerly called Aflorithmic Labs, in which Unith has held a 10% equity stake. Unith remains an Australia- and Europe-based, publicly listed AI and media-technology business.

• 2024

  Funding for Digital Human Platform launch

  [1]Unithen.wikipedia.org

  Unith raised AU$4.6 million for the public launch of its self-service Digital Human Platform under a freemium model.

• 2022

  Digital-avatar licensing engagement

  [1]Unithen.wikipedia.org

  Crowd Media disclosed an engagement to provide three multilingual digital-avatar licences to one of the five largest technology companies.

• 2022

  Rebrand to Unith

  [1]Unithen.wikipedia.org

  Crowd Media changed its name to Unith while retaining its listed corporate structure.

• 2021

  Leadership transition

  [1]Unithen.wikipedia.org

  Domenic Carosa resigned as CEO in January, and Idan Schmorak became CEO in September.

• 2019

  European consortium invests in Crowd Media

  [1]Unithen.wikipedia.org

  Crowd Media secured AU$3.7 million from a European consortium led by Steven Schapera, who became chairman.

• 2018

  Name changes to Crowd Media

  [1]Unithen.wikipedia.org

  The company adopted Crowd Media to reflect its media and influence-marketing direction.

• 2015

  Expansion into micro-jobs and public-market growth

  [1]Unithen.wikipedia.org

  Crowd Mobile diversified into the micro-job market and was reported at a market capitalisation of AU$15 million after listing at 20 cents per share.

• 2014

  Mobile Q&A business reaches more than 3.4 million questions

  [1]Unithen.wikipedia.org

  Crowd Mobile reported processing more than 3.4 million questions, generating AU$9.8 million in revenue and AU$2.2 million in gross income for the relevant financial year.

• 2009

  Crowd Mobile is founded

  [1]Unithen.wikipedia.org

  Domenic Carosa founded the business that later became Unith, initially focusing on mobile question-and-answer services.

A publicly listed AI and media-technology company focused on conversational commerce and human-like digital interfaces.

• Conversational AI platform · 2024

  Digital Human Platform

  Unith’s principal platform enables users to create digital humans with distinctive visual representations and audio characteristics. The digital humans can be deployed on websites, where they interact with visitors through conversational artificial intelligence, answer questions, provide information and guide conversations toward a chosen action. The platform is intended to operate continuously and was planned for public availability as a self-service product using a freemium model.

• Enterprise digital-human solution · 2022

  Digital avatar licences

  Unith’s enterprise offering includes licences for AI-powered digital avatars used for information delivery. The avatars are designed to interact with real people, support multiple languages and operate without conventional human staffing for every region or language. In 2022, the company disclosed an engagement to supply three such licences to a major technology company.

• Mobile content service · 2009

  Mobile question-and-answer services

  The original Crowd Mobile business provided mobile question-and-answer services. This earlier activity formed the company’s initial operating model and generated substantial question volumes before the business diversified into micro-jobs, media, influence marketing and artificial intelligence.

• 2024

  Public launch plan for the Digital Human PlatformProduct launch

  Background

  Unith sought to expand access to its digital-human technology beyond bespoke enterprise engagements.

  Action taken

  The company raised AU$4.6 million to support a self-service platform launch using a freemium model.

  Aftermath

  The funding was intended to support the platform’s public launch during 2024.

  Capital raised. AU$4.6 million raised (March 2024)

  Source

• 2022

  Rebrand from Crowd Media to UnithStrategy

  Background

  The company’s principal strategic focus had moved toward artificial intelligence, conversational commerce and digital humans.

  Action taken

  Crowd Media changed its name to Unith in December 2022.

  Aftermath

  Unith became the operating brand for the company’s digital-human and conversational-AI activities.

  Source

• 2021

  Shift toward conversational AI and digital humansStrategy

  Background

  Under chairman Steven Schapera, Crowd Media sought to use its experience and database of human-to-human conversations to support human-to-computer interaction.

  Action taken

  The company developed AI-driven interactions delivered through visual digital avatars and voice-cloning technology.

  Aftermath

  The strategy became the foundation for the company’s Digital Human Platform and subsequent Unith identity.

  Source

• 2018

  Rebrand from Crowd Mobile to Crowd MediaStrategy

  Background

  The company had expanded beyond mobile question-and-answer services into media and influence marketing.

  Action taken

  It changed its corporate name to Crowd Media while retaining its public-company structure.

  Aftermath

  The rebrand preceded the company’s later strategic transition toward artificial intelligence and digital humans.

  Source

1. 1Unithen.wikipedia.org