UNKEYS Inc.

UNKEYS Inc. (株式会社あんきいず) is a Japanese demonstration-sales (実演販売, jitsuen hanbai) production company and studio based in Tokyo. It was founded on February 22, 2022, by Shuhei Matsushita, a demonstration salesperson known by the stage name "Legend Matsushita" (レジェンド松下). The company name is a coined term meaning "opening the keys to selling all kinds of products in the world," and also derives from Matsushita's childhood nickname "Ankii." The company operates UNKEYS STUDIO, a dedicated demonstration-sales studio in Daikanyama (later moved to Ebisu) used for TV shopping and corporate PR video shoots, with the catchphrase "100 million backgrounds." Its business includes TV shopping appearances, TV program appearances, advertising, seminar lecturing, consulting, in-store sales, exhibition MC, video planning/production/shooting/editing, and management and dispatch of demonstration salespeople. It also develops and sells products, including Legend Matsushita-produced items such as the Super Stone Barrier Knife, Glass Lock Barrier, Muteki Scissors, Muteki Barrier Frying Pan, and Muteki Peeler. Legend Matsushita has been involved in over 1,000 hit products. The company has a business alliance with Kyowa Studio for managing other demonstration salespeople. Since 2025, it has sponsored Kanagawa Teachers SC and Yokohama Senior. In May 2026, the studio relocated from Nanpeidai to Ebisu.

UNKEYS Inc. was established on February 22, 2022, by Shuhei Matsushita, a demonstration salesperson known as "Legend Matsushita." The company was founded to provide demonstration sales services, including TV shopping appearances, event hosting, and product development. The name UNKEYS is a coined term meaning "opening the keys to selling all kinds of products in the world," and also references Matsushita's childhood nickname "Ankii." The company operates UNKEYS STUDIO, a dedicated demonstration-sales studio initially located in Daikanyama, Tokyo, with the catchphrase "100 million backgrounds." In 2025, UNKEYS began sponsoring Kanagawa Teachers SC and Yokohama Senior football clubs. On May 1, 2026, the studio was relocated from Nanpeidai to Ebisu. The company has a business alliance with Kyowa Studio for managing other demonstration salespeople. Legend Matsushita has been involved in over 1,000 hit products and holds a Guinness World Record for daily sales of kitchen scissors.

• UNKEYS Inc. founded by Shuhei Matsushita.

• Began sponsoring Kanagawa Teachers SC and Yokohama Senior.

• Studio relocated from Nanpeidai to Ebisu.

A demonstration-sales production that combines live selling expertise with product development and studio services.

• Super Stone Barrier Knife

  A kitchen knife produced by Legend Matsushita.

• Glass Lock Barrier

  A product produced by Legend Matsushita.

• Muteki Scissors

  A pair of scissors produced by Legend Matsushita.

• Muteki Barrier Frying Pan

  A frying pan produced by Legend Matsushita.

• Muteki Peeler

  A peeler produced by Legend Matsushita.

1. 1レジェンド松下の実演販売プロダクション『あんきいず』unkeys.co.jp
2. 2会社概要｜実演販売プロダクション『あんきいず』unkeys.co.jp
3. 3商品開発｜実演販売プロダクション『あんきいず』unkeys.co.jp
4. 4UNKEYS - Wikidatawikidata.org
5. 5あんきいず - Wikipediaja.wikipedia.org