Unusual Group
Unusual Group is a strategic agency partner helping independent agencies grow fast, scale smart, and secure exits.
Last updated September 1, 2026
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Overview
Unusual Group is a founder-led advisory that provides funding, systems, and peer-level support to independent agencies and consultancies, aiming to help them scale profitably and exit on their terms. The company was created by founders who have experienced the agency journey, including CEO Luke Tobin, who scaled Digital Ethos from £100 to an eight-figure exit.
History
Unusual Group was created by founders who have lived every stage of the agency journey, from first clients to multi-million pound exits. The company provides funding, systems, and peer-level support to help independent agencies and consultancies scale profitably and exit on their terms. CEO Luke Tobin is a proven exit specialist who scaled Digital Ethos from £100 to an eight-figure exit and has driven $20m+ in exits across industries.
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