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Urban South Brewery

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Urban South Brewery is a New Orleans craft brewery brewing world-class beverages with urban soul and southern heart.

Last updated September 16, 2026

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Nov 4, 2026
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Nov 4, 2026

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Overview

Urban South Brewery is a craft brewery based in New Orleans, Louisiana, describing itself as boldly brewing world-class beverages with urban soul and southern heart. Its flagship beers include Holy Roller Hazy Juicy IPA, Holy Roller Lime Cucumber Gose, and Paradise Park American Lager, and it also offers THC and functional beverages such as Grapefruit, Peach, and Tangerine Ginger THC Seltzers. The brewery operates a taproom in New Orleans and has won awards including a 2020 Great American Beer Festival Gold for Lime Cucumber Gose in the Field Beer category.

History

Urban South Brewery is a craft brewery based in New Orleans, Louisiana. According to a word from founder Jacob Landry, the seed for Urban South was planted during a year he spent in Europe, where tasting Belgian and English ales and German lagers at the source revealed to him the gap between the beer his ancestors drank and the mass-market beer he grew up with in South Louisiana. The brewery states that it combines the heritage of European beer-making with the brashness of new American styles, and that with deep roots in Louisiana it aims to brew the South's most respected beer and to be strong community partners. Jacob Landry serves as Founder and President, and Kyle Huling as Co-Founder and Vice President.

Products and positioning

Boldly brewing world-class beverages with urban soul and southern heart; combining the heritage of European beer-making with the brashness of new American styles.

  • Holy Roller Hazy Juicy IPA

  • Holy Roller Lime Cucumber Gose

  • Paradise Park American Lager

  • Grapefruit THC Seltzer

  • Peach Spritz THC Seltzer

  • Tangerine Ginger THC Seltzer

Recent events

  • Reported

    Urban South announces five weeks of anniversary beer releases[6]

    Urban South Brewery announced that it would release 15 collaborative beers over five weeks to mark its fifth anniversary; the first release was planned for April 2.

  • Reported

    Urban South Brewery announces Coastal Harmony beer collaboration[7]

    Urban South Brewery announced the Coastal Harmony beer collaboration to raise awareness and funds for communities affected by Hurricane Laura. NOLA Brewing, Second Line Brewing and Pontoon Brewing had joined the collaboration as of the announcement.

  • Unconfirmed

    Reported

    Urban South Brewery wins two Beer Army Beer Wars awards[8]

    Urban South Brewery was named the winner of two awards in the 2020 Beer Army Beer Wars: gold in the American Lager category for Paradise Park and silver in the Spice, Herb or Vegetable Beer category for Lime Cucumber Gose.

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