Userfarm

Userfarm is an Italian-born international curated crowdsourcing platform that connects a community of creatives — videomakers and copywriters — with companies and publishers seeking original video content. According to its Italian Wikipedia entry, the community numbers around 12,000 creatives, and the platform enables the production and sharing of videos through a curated crowdsourcing model. The company was among the first international platforms in this sector and by 2015 had offices in London, Rome and Paris. All videos on the platform are produced by users on request from specific companies or publishers, serving a range of purposes including social video content, TV commercials and television programmes. This model allows brands and media organisations to tap into a global pool of creative talent for bespoke video production. Userfarm was officially founded in 2009 in Italy, emerging from an earlier entrepreneurial venture called TheBlogTV, which founder Bruno Pellegrini launched in 2007 as his first experiment in applying crowdsourcing to the content creation process. Two years later, Userfarm was born from that enterprise. Today Userfarm operates as a Filmmaster Production Company, part of the IEN (Italian Entertainment Network) group. Filmmaster, a company with a legacy dating back to 1976, is known for merging live experiences and advertising into creative projects, and Userfarm extends this group's capabilities into the digital and crowdsourced video content space.

Userfarm's origins trace back to a series of entrepreneurial experiments by Bruno Pellegrini in applying crowdsourcing to the content creation process. In 2007, Pellegrini founded his first venture with this approach, called TheBlogTV. Two years later, in 2009, Userfarm was officially born from that enterprise in Italy. The company was among the first international platforms in the curated crowdsourcing sector, building a community of around 12,000 creatives, including videomakers and copywriters. The platform enabled the production and sharing of videos through a curated crowdsourcing model, where all videos are produced by users on request from specific companies or publishers for purposes such as social video content, TV commercials and television programmes. By 2015, Userfarm had established offices in London, Rome and Paris, reflecting its international reach. The company operates as a Filmmaster Production Company, part of the IEN (Italian Entertainment Network) group. Filmmaster itself has a legacy dating back to 1976, when it opened in Rome and shortly after in Milan, introducing the term "executive producer" in Italy. Filmmaster entered the world of events in 1978 with Linkage and opened in London in 1979, and has since expanded globally, including in the Middle East since 2007. Userfarm thus forms part of a broader creative and entertainment group with deep roots in live experiences and advertising.

• 2015

  Userfarm has offices in London, Rome and Paris.

• 2009

  Userfarm is officially founded in Italy, emerging from TheBlogTV.

• 2007

  Bruno Pellegrini founds TheBlogTV, his first venture applying crowdsourcing to content creation.

International curated crowdsourcing platform for video content, connecting brands and publishers with a global creative community.

• Curated crowdsourcing video production platform

  Platform enabling production and sharing of videos by a community of around 12,000 creatives on request from companies and publishers.

1. 1Filmmaster - We are content experience makersfilmmaster.com
2. 2About - Filmmasterfilmmaster.com
3. 3Brand | Filmmaster - Spirito in Movimento - Hero Film - Filmmasterfilmmaster.com
4. 4Userfarmwikidata.org
5. 5Userfarmit.wikipedia.org