Ustwo
Ustwo is a digital product studio that designs and builds digital experiences, products, and services for organisations.
Last updated September 25, 2026
AI crawler reads
2requests
1companies- Anthropic2
- Profile
- 2
- Controversies
- 0
- JSON · MD
- 0
- First read
- Nov 4, 2026
- Latest read
- Nov 4, 2026
From this site's server log
Overview
Ustwo is a digital product studio whose work spans research, design, and software development. The company says it partners with organisations to create digital experiences and products, applying human-centred design alongside technical expertise. Its services cover early-stage discovery and validation, piloting new services and brands, and designing and building digital products from concept toward launch. The studio traces its beginnings to 2004, when childhood friends Matt “Mills” Miller and John “Sinx” Sinclair began working together under the name ustwo. Its current positioning emphasises cross-functional teams, people-first design, behavioural science, game-design thinking, and the use of AI-enabled experiences and tools. The company describes its aim as building products that are useful and engaging for their users. Ustwo says it is majority employee-owned and that everyone working at ustwo studios is a partner. It also identifies itself as a certified B Corp and describes social, ethical, and environmental engagement as part of its approach. The company’s site presents work for organisations across different sectors, including health, media, and telecommunications. Its portfolio includes the game Monument Valley, which the company says received a BAFTA. The supplied evidence does not specify its headquarters, detailed ownership structure, or a complete list of current markets.
History
Ustwo says it began in 2004, when childhood friends Matt “Mills” Miller and John “Sinx” Sinclair started working together under the name ustwo. The company describes its early activity as exploring and building digital products at a time when such products were just beginning to emerge. The supplied account does not give further dated details about the founders’ early projects or the studio’s initial location. The company’s present-day description centres on digital product design and development for organisational clients. Its published service approach includes discovering and validating new products, experiences, services, or business models; piloting services and brands through iterative design and development; and designing and building digital products. The studio describes research, prototyping, testing, and technical work as parts of this process, with engagements that can continue from discovery toward launch. Ustwo’s story page describes its culture as based on trust, collaboration, and honesty. It lists values including being human, learning together, raising standards, using the freedom to shape the future, and enjoying the journey. The company also says it is majority employee-owned and that everyone working at ustwo studios is a partner. It identifies as a certified B Corp and describes commitments to equal opportunity and environmental responsibility. The company cites its work on Monument Valley as a notable achievement, saying the game received a BAFTA and was launched on the stage of Apple’s Worldwide Developers Conference. Its current website presents a portfolio of work for organisations in areas including health, media, and telecommunications, and describes capabilities in human-centred design, technical delivery, behavioural science, game-design principles, and people-first AI. The supplied evidence does not establish a detailed chronology of studio openings, ownership changes, or leadership appointments.
- 2004
Ustwo begins
Monument Valley receives a BAFTA
Ustwo describes its employee-ownership model
Products and positioning
A human-centred, cross-functional digital product studio combining design and technical expertise to discover, validate, and build digital products and experiences.
Digital product design and development
A core studio offering covering work from product discovery and validation through design and development toward launch.
Monument Valley
A game cited by ustwo as an award-winning project; the company says it received a BAFTA.
Brand decisions
- Majority employee ownershipOther
- Values-led business commitmentsOther
Recent events
Sources4 sources
Cite this profile: Cite the canonical profile. /brand-wiki/ustwo · Editorial policy · How profiles are compiled