UX Core

UX Core is a free, web-based reference resource that catalogues cognitive biases and behavioral patterns relevant to user experience (UX) design and IT management. It is published and maintained by KeepSimple, an organization whose website hosts the directory at keepsimple.io/uxcore. The resource is positioned as a practical knowledge base for product managers, designers, and operations leaders who want to apply behavioral science insights to digital products and team processes. The directory organizes a wide range of cognitive biases—such as anchoring, confirmation bias, and loss aversion—alongside behavioral patterns that influence how users interact with software, make decisions, and adopt new tools. Each entry typically explains the concept, provides examples, and suggests how it can be applied or mitigated in product design and management contexts. By making this material freely accessible, UX Core aims to lower the barrier for teams seeking to incorporate behavioral science into their workflows without requiring specialized academic training. Although UX Core is sometimes described in structured data as an e-commerce company, its primary public offering is an educational content platform rather than a transactional storefront. The brand operates as a sub-brand or content initiative under KeepSimple, which appears to focus on simplifying complex topics for technology professionals. The directory is available globally in English and serves an international audience of UX practitioners, product teams, and organizational leaders. As a relatively niche resource, UX Core does not have widely reported corporate milestones, funding events, or executive appointments in mainstream business media. Its value lies in its curated, practical approach to behavioral science for the tech industry, and it continues to be referenced by professionals looking for a consolidated list of biases and patterns relevant to digital product development.

UX Core is a content initiative developed by KeepSimple, an organization that creates resources for technology and product professionals. The project emerged from a growing interest in applying behavioral science—particularly cognitive biases and heuristics—to digital product design and IT management. While the exact founding date is not publicly documented, the resource has been available online as a free directory, with its homepage describing it as a tool to "master behavioral science in IT management." The directory was built to consolidate scattered information about cognitive biases and behavioral patterns into a single, accessible reference. Unlike academic papers or paid courses, UX Core offers concise explanations and practical applications, making it useful for product managers, UX designers, and operations leaders who need quick insights during their daily work. The content covers classic biases such as anchoring, availability heuristic, and confirmation bias, as well as patterns like the IKEA effect and social proof. KeepSimple, the parent organization, appears to focus on simplifying complex topics for tech audiences. UX Core fits this mission by translating behavioral psychology into actionable guidance for software teams. The platform is web-based and free to access, with no login or paywall reported. It is primarily in English and serves a global audience. Structured data sources, including Wikidata, have categorized UX Core as an e-commerce company, but this classification does not align with its public-facing offering, which is an educational directory. This discrepancy may stem from automated categorization or a broader business registration. As of current public information, UX Core remains an active, niche resource with no reported corporate milestones, funding rounds, or executive changes. Its history is therefore best understood as the ongoing development and maintenance of a specialized knowledge base rather than a traditional corporate trajectory.

Free, practical behavioral science reference for IT management and UX professionals.

• UX Core cognitive biases directory

  A free online collection of cognitive biases and behavioral patterns for UX and IT management.

1. 1UX Core: Cognitive Biases & Behavioral Patterns | KeepSimplekeepsimple.io
2. 2UX Core - Wikidatawikidata.org