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Valera

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Swiss hair tools since 1955.

Last updated September 1, 2026

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First read
Nov 4, 2026
Latest read
Nov 4, 2026

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Overview

Valera is a Swiss brand specializing in professional hairdryers, straighteners, and clippers. Founded in 1955 by Gustavo Soresina, the company started in Milan and later moved to Switzerland. Valera emphasizes Swiss precision and sustainability.

History

Valera was founded in 1955 when Gustavo Soresina started his own business in Milan, naming it SOREL. In 1978, the company moved to Switzerland and founded Ligo Electric SA in Ligornetto. The brand Valera is associated with Swiss hair tools since 1955.

Products and positioning

Professional hair care appliances with Swiss precision and innovation.

Product categories. Hairdryers · Hair straighteners · Hair clippers

Sources4 sources

  1. 1Valera - The Swiss Hair Specialistsvalera.com
  2. 2Companyvalera.com
  3. 3Aboutvalera.com
  4. 4Repair AI Professional Hairdryer - Valeravalera.com

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