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Valiant Lady

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Valiant Lady is a cruise ship operated by Virgin Voyages and the second vessel in the company's fleet.

Last updated August 25, 2026

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Overview

Valiant Lady is a cruise ship operated by Virgin Voyages, the cruise company created within the Virgin Group with financial backing from Bain Capital. She is the second ship in Virgin Voyages' fleet and was designed as a sister vessel to Scarlet Lady. The ship was ordered from the Italian shipbuilder Fincantieri as part of Virgin's first major fleet-development program, intended to establish a new cruise operation aimed at approximately 2,800 guests and itineraries in the Caribbean and elsewhere. The wider project originated in Virgin Group's 2014 announcement of plans to enter the cruise sector. In 2015, the prospective cruise company announced an agreement in principle with Fincantieri for three ships. The contracts were formally signed on 18 October 2016, the same day Virgin Cruises adopted the Virgin Voyages name. Valiant Lady was planned as a ship of approximately 110,000 gross tons, with a length of 278 metres and room for roughly 2,700 passengers in about 1,400 cabins, supported by a crew complement of approximately 1,150. Construction began with a steel-cutting ceremony at Fincantieri's Sestri Ponente shipyard in Genoa on 20 July 2018. Her coin ceremony took place on 8 February 2019, and Virgin Voyages publicly announced the ship's name in November of that year. The COVID-19 pandemic disrupted shipyard operations and delayed the vessel's progress. She was floated out on 20 May 2020, approximately two months later than originally expected, and moved to another berth for completion and outfitting. Fincantieri delivered the ship to Virgin Voyages on 1 July 2021. Valiant Lady entered commercial service on 18 March 2022 with a short inaugural voyage from Portsmouth, England, to Zeebrugge, Belgium. Her initial operations from Portsmouth included voyages to Belgium, Spain, Portugal and the Canary Islands. In spring 2022, she moved to the Mediterranean, operating from Barcelona on itineraries serving ports in Italy, Spain, Gibraltar and France. In October 2022, the ship repositioned to Miami for Caribbean cruises during the winter season, before returning to the Mediterranean in summer 2023. In addition to ordinary scheduled sailings, Valiant Lady has served as a platform for chartered and themed cruise experiences. In March 2024, she hosted the first World Poker Tour Voyage, a week-long, full-ship charter takeover organized around the World Poker Tour. The ship's commercial identity is therefore tied both to Virgin Voyages' adult-oriented cruise proposition and to flexible deployment across European, Mediterranean and Caribbean markets. Valiant Lady measures approximately 110,000 gross tons and is 278 metres long. Her published capacity is approximately 2,770 passengers, while her design and principal dimensions closely parallel those of Scarlet Lady. The available reference material confirms her continued association with Virgin Voyages, but does not establish a separate corporate owner, a dedicated website, or a distinct legal brand entity apart from the vessel and its operator.

History

Valiant Lady emerged from Virgin Group's effort to establish a cruise business during the 2010s. On 4 December 2014, Virgin Group founder Richard Branson announced plans for Virgin Cruises, backed by Bain Capital and intended to operate newly built ships. The prospective operator announced a letter of intent with Fincantieri on 23 June 2015 for three vessels, each planned to carry approximately 2,800 guests and 1,150 crew. The formal shipbuilding contracts were signed on 18 October 2016, when Virgin Cruises was rebranded as Virgin Voyages. Valiant Lady was designated as the second ship in the planned fleet. The vessel was conceived as a large cruise ship of approximately 110,000 gross tons. Her planned dimensions were 278 metres in length and 38 metres in beam, with about 1,400 passenger cabins and capacity for roughly 2,700 guests. Her design was closely related to that of Scarlet Lady, the first vessel in the Virgin Voyages fleet. The construction program began publicly with a steel-cutting ceremony at Fincantieri's Sestri Ponente shipyard on 20 July 2018. A coin ceremony marking a further construction stage was held on 8 February 2019. Virgin Voyages announced the name Valiant Lady on 19 November 2019. The COVID-19 pandemic affected the construction schedule. Fincantieri suspended or reduced operations during the disruption, and the ship's planned float-out was delayed from March 2020. Valiant Lady was eventually floated out of dry dock on 20 May 2020 and transferred to another berth so that outfitting and remaining completion work could continue. Delivery to Virgin Voyages took place on 1 July 2021. Valiant Lady's inaugural commercial voyage began on 18 March 2022 from Portsmouth, England, with Zeebrugge as the destination on a three-night sailing. Her early deployment centered on northern and western European routes calling at destinations in Belgium, Spain, Portugal and the Canary Islands. From May 2022, the ship operated Mediterranean itineraries from Barcelona, visiting ports in Italy, Spain, Gibraltar and France. In October 2022, she repositioned to Miami for Caribbean cruises during the winter period. The ship returned to the Mediterranean in summer 2023. The vessel has also been used for specialized charter programming. In March 2024, Valiant Lady hosted the inaugural WPT Voyage, described as a week-long, full-ship takeover associated with the World Poker Tour. This illustrates how the ship can support both Virgin Voyages' regular seasonal schedule and externally organized themed events. A serious incident occurred during an Atlantic voyage in April 2023, when a young woman fell from a balcony and subsequently died from her injuries after landing on another person. The available reference does not provide further findings, legal outcomes or regulatory conclusions. Valiant Lady remains identified as a Virgin Voyages vessel, with a published capacity of approximately 2,770 passengers and a gross tonnage of about 110,000.

  • 2024

    First World Poker Tour Voyage

    [1]

    Valiant Lady hosted the first WPT Voyage, a one-week full-ship charter takeover.

  • 2022

    Commercial debut from Portsmouth

    [1]

    Valiant Lady began passenger service on 18 March with a three-night voyage from Portsmouth to Zeebrugge.

  • 2021

    Delivery to Virgin Voyages

    [1]

    Fincantieri delivered Valiant Lady to Virgin Voyages on 1 July.

  • 2020

    Valiant Lady floated out

    [1]

    After pandemic-related delays, the ship was floated out from dry dock on 20 May and moved to a different berth for outfitting.

  • 2019

    Coin ceremony held and ship named

    [1]

    The coin ceremony took place on 8 February, and Virgin Voyages revealed the name Valiant Lady on 19 November.

  • 2018

    Steel cutting begins

    [1]

    Fincantieri held the steel-cutting ceremony for Valiant Lady at its Sestri Ponente shipyard on 20 July.

  • 2016

    Shipbuilding contracts formalized and Virgin Voyages name adopted

    [1]

    The contracts for the three ships were formally signed on 18 October, the same day Virgin Cruises became Virgin Voyages.

  • 2015

    Letter of intent signed with Fincantieri

    [1]

    Virgin Cruises announced a letter of intent with Fincantieri for three cruise ships designed for approximately 2,800 guests and 1,150 crew each.

  • 2014

    Virgin announces entry into cruising

    [1]

    Virgin Group announced the formation of Virgin Cruises with Bain Capital's backing and plans for two new cruise ships.

Products and positioning

A Virgin Voyages cruise vessel positioned for adult-oriented leisure cruising, with seasonal European, Mediterranean and Caribbean deployments and the ability to host large themed or chartered voyages.

  • Cruise transportation and leisure travel · 2022

    Valiant Lady cruise voyages

    Valiant Lady provides multi-night passenger cruises under the Virgin Voyages brand. Her operating pattern has included departures from Portsmouth for northern and western European itineraries, Mediterranean voyages from Barcelona, and seasonal Caribbean cruises from Miami. The ship is approximately 110,000 gross tons and 278 metres long, with capacity for approximately 2,770 passengers. Her deployment changes seasonally, allowing Virgin Voyages to move the vessel between European and Caribbean markets.

  • Themed cruise charter · 2024

    World Poker Tour Voyage

    The World Poker Tour Voyage is a specialized full-ship charter hosted aboard Valiant Lady. The inaugural event took place in March 2024 and lasted one week, converting the ship into a dedicated setting for World Poker Tour-related programming and passengers. It represents a chartered-event format alongside the vessel's regular scheduled cruises.

Marketing campaigns

  • 2024World Poker Tour Voyage

    International cruise market

    Valiant Lady hosted the inaugural WPT Voyage, a one-week full-ship takeover organized around the World Poker Tour. The event used the vessel as a dedicated themed-cruise venue rather than as a standard open-itinerary sailing.

    Outcome. The event established a themed charter format for the ship; the available reference does not report attendance, revenue or later performance.

Brand decisions

  • 2024

    Adoption of a full-ship themed charter formatOther

    Background

    Virgin Voyages used Valiant Lady for a specialized event connected with the World Poker Tour.

    Action taken

    The vessel hosted the inaugural WPT Voyage as a one-week full-ship charter takeover.

    Aftermath

    The sailing demonstrated the ship's use for themed and chartered experiences in addition to scheduled cruise itineraries.

  • 2022

    Seasonal repositioning between Europe and the CaribbeanStrategy

    Background

    After beginning operations from Portsmouth and moving to the Mediterranean, Virgin Voyages required a seasonal deployment for winter cruising.

    Action taken

    Valiant Lady repositioned to Miami in October 2022 for Caribbean itineraries and later returned to the Mediterranean for summer 2023 operations.

    Aftermath

    The vessel operated across multiple regional markets, broadening its seasonal itinerary coverage.

  • 2020

    Construction schedule adjusted during the pandemicOther

    Background

    The COVID-19 pandemic disrupted Fincantieri's operations and delayed the planned March 2020 float-out.

    Action taken

    Valiant Lady was floated out on 20 May 2020 and moved to another berth so outfitting work could continue.

    Aftermath

    The ship was subsequently delivered in July 2021, although the available reference does not quantify the delay's cost or broader operational effects.

  • 2016

    Formalization of Virgin Voyages' three-ship programStrategy

    Background

    Virgin's cruise venture was developing a new fleet with Fincantieri after earlier announcements of a cruise-market entry.

    Action taken

    The shipbuilding contracts were formally signed for three vessels, including Valiant Lady as the second ship, while Virgin Cruises adopted the Virgin Voyages name.

    Aftermath

    The decision established the fleet-development and operating framework that led to Valiant Lady's construction and later service.

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