Skip to content

Value Creation Co., Ltd.

Request correction

Japanese digital marketing and real-estate DX company operating the Vasta ad platform and the Kaitai no Madoguchi demolition matching service.

Last updated September 29, 2026

AI crawler reads

2requests

1companies
  • Anthropic2
Profile
2
Controversies
0
JSON · MD
0
First read
Nov 4, 2026
Latest read
Nov 4, 2026

From this site's server log

Overview

Value Creation Co., Ltd. (バリュークリエーション株式会社) is a Japanese company headquartered in Ebisu, Shibuya-ku, Tokyo, founded on April 1, 2008 in Dogenzaka, Shibuya-ku, for the purpose of conducting marketing business. It is listed on the Tokyo Stock Exchange Growth Market under securities code 9238. The company describes its corporate philosophy as creating a company that improves employee satisfaction and customer satisfaction to make Japan and the world better, and its credo emphasizes valuing people and encounters, providing services of the highest quality, believing in one's colleagues, and always taking on challenges. Value Creation operates two main business segments: Marketing DX and Real Estate DX. In marketing, it supports client companies' marketing strategies primarily through major digital advertising media such as Yahoo!, Google, and Meta, and it operates the advertising platform Vasta, released in October 2014. It also runs digital media properties including Mola, a site covering useful information for life, opened in December 2020. In real estate DX, it operates Kaitai no Madoguchi (解体の窓口), a matching service launched in July 2020 that connects demolition contractors with users who want to demolish homes and other structures. The company also holds various certifications, including Google Advertising Certified Partner, Meta Business Partner, LINE Yahoo Sales Partner "Select", SmartNews Ads Certified Partner "Bronze", X Advertising Certified Agency, YMAA Silver certification, and KTAA Silver certification. The company has around 100 employees and a February fiscal year-end. Its representative director and president is Akihito Shintani. Other directors include Kenya Noritomi, Shigemi Maeda, CFO Koichi Wada, executive officer Yuya Tanaka, outside director Hisahide Nakayama, standing auditor Hiroyuki Murajima, and auditors Yoshiaki Seino and Takayuki Yamaguchi. It has a Sendai branch in Aoba-ku, Sendai, Miyagi Prefecture. Value Creation has entered into business alliances and partnerships, including with Living Technologies in October 2020 and Kakko Inc. in February 2023, and it concluded a cooperation agreement with Kawasaki City, Kanagawa Prefecture, in February 2023 for a demonstration experiment aimed at promoting demolition of vacant houses. It joined the Japan Interactive Advertising Association (JIAA) in February 2022 and obtained ISMS certification in May 2022.

History

Value Creation Co., Ltd. was established on April 1, 2008, in Dogenzaka, Shibuya-ku, Tokyo, with the purpose of conducting marketing business. In July 2011, the company began a franchise business. In May 2012, it obtained PrivacyMark certification. In October 2014, it released the advertising platform Vasta, and in November 2014 it started a stretch-up business. In April 2015, the head office was moved to Shibuya, Shibuya-ku, Tokyo. In March 2016, the franchise business and stretch-up business were transferred to Idealink Co., Ltd., and in July 2016 the head office was moved to Ebisu, Shibuya-ku, Tokyo. In April 2017, the company started the "Car Appraisal and Purchase Window" business, and in October 2017 it established the Sendai branch in Aoba-ku, Sendai, Miyagi Prefecture. In July 2020, Value Creation launched the "Kaitai no Madoguchi" demolition matching service. In October 2020, it concluded a business alliance agreement with Living Technologies Inc. In November 2020, it was certified as a pharmaceutical and medical law compliant advertising agency under the YMAA mark system. In December 2020, it opened Mola, a site covering "useful for life" information. In September 2021, the "Car Appraisal and Purchase Window" business was transferred to Car Marketing Japan Co., Ltd. In February 2022, the company joined the Japan Interactive Advertising Association (JIAA). In April 2022, the number of demolition contractors affiliated with Kaitai no Madoguchi exceeded 1,000 companies. In May 2022, it obtained ISMS certification. In June 2022, it concluded an agency entrustment contract with Mitsui Sumitomo Insurance Co., Ltd. and began offering "W de Anshin Demolition Work Contractor Liability Insurance." In July 2022, the number of people seeking matching with demolition operators through Kaitai no Madoguchi exceeded 10,000. In September 2022, it obtained "Quality Certified Business" certification from the Japan Digital Advertising Quality Certification Organization (JICDAQ). In February 2023, Value Creation concluded a business alliance agreement with Kakko Inc. and a cooperation agreement with Kawasaki City, Kanagawa Prefecture, for a demonstration experiment aimed at promoting demolition of vacant houses. In November 2023, the company listed on the Tokyo Stock Exchange Growth Market under securities code 9238. The company continues to operate its Marketing DX and Real Estate DX businesses, with around 100 employees and a February fiscal year-end.

  • Established in Dogenzaka, Shibuya-ku, Tokyo for the purpose of conducting marketing business.

  • Started franchise business.

  • Obtained PrivacyMark certification.

  • Released advertising platform Vasta.

  • Started stretch-up business.

  • Moved head office to Shibuya, Shibuya-ku, Tokyo.

  • Transferred franchise business and stretch-up business to Idealink Co., Ltd.

  • Moved head office to Ebisu, Shibuya-ku, Tokyo.

  • Started "Car Appraisal and Purchase Window" business.

  • Established Sendai branch in Aoba-ku, Sendai, Miyagi Prefecture.

Products and positioning

A data marketing company pursuing client profit maximization through digital advertising and real estate DX, with a vision of improving employee and customer satisfaction to make Japan and the world better.

  • Vasta

    Advertising platform released in October 2014, described as an evolving data marketing advertising platform.

  • Kaitai no Madoguchi

    Matching service launched in July 2020 connecting demolition contractors with users who want to demolish homes and other structures.

  • Mola

    Digital media site opened in December 2020 covering information useful for life.

Sources6 sources

Cite this profile: Cite the canonical profile. /brand-wiki/value-creation · Editorial policy · How profiles are compiled