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VeeCon is the VeeFriends community conference brand, staging multi-day events with speakers, panels, and collectible ticket art.

Last updated September 27, 2026

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Overview

VeeCon is a conference and live-event brand tied to the VeeFriends universe, a character-and-collectibles intellectual property created by entrepreneur Gary Vaynerchuk. The brand is best known for staging multi-day gatherings that combine keynote speakers, panels, and community programming for holders and fans of the VeeFriends ecosystem. Its official site presents VeeCon as an annual destination event, with the 2024 edition held in Los Angeles, California from August 9 to 11, 2024. The event brand is positioned around community and access rather than a conventional trade-show format. VeeCon programming has included panels and speakers, and the brand maintains traditions such as revealing collectible ticket art; the 2024 edition introduced the "VeeCon Viper Collection" ticket art. A companion VeeCon mobile app is promoted on the official site to support the attendee experience. VeeCon sits within the broader VeeFriends commercial house, which spans characters, collectibles, and related media. The conference functions as a physical touchpoint for that community, converting an online collectible audience into an in-person event audience. Coverage on the official site frames the event as "more than just panels and speakers," emphasizing celebration of community and the arrival experience for attendees. Because VeeCon is an event brand rather than a standalone public company, it does not trade on a stock exchange and is not separately listed. Its identity is tied to the VeeFriends parent brand and to the annual cadence of its flagship gathering. The official domain, veecon.co, serves as the primary information hub for dates, location, ticket art reveals, and recaps.

History

VeeCon is the live-event and conference brand associated with VeeFriends, the character-and-collectibles intellectual property created by entrepreneur Gary Vaynerchuk. The brand's public identity is built around an annual multi-day gathering that brings the VeeFriends community together for speakers, panels, and shared experiences. The official VeeCon site documents the 2024 edition as taking place in Los Angeles, California, from August 9 to 11, 2024. The site's homepage repeatedly presents the date and location, and promotes a VeeCon mobile app for attendees. Programming described in site content includes panels and speakers, and the event is framed as "more than just panels and speakers — it was a celebration of community." A recurring tradition for the brand is the reveal of collectible ticket art. For 2024, the site announced the "VeeCon Viper Collection" ticket art. The site also publishes recap content, including a "Weekly Roundup: VeeCon 2024 Recap," which describes the arrival experience and the atmosphere of the event. VeeCon operates as part of the broader VeeFriends commercial house rather than as an independent company. Its role is to serve as the flagship in-person touchpoint for the VeeFriends audience, complementing digital collectibles and related products. The official domain, veecon.co, functions as the primary hub for event dates, location, ticket art reveals, and post-event recaps.

  • VeeCon 2024 takes place in Los Angeles, California, running August 9-11, 2024.

  • VeeCon 2024 ticket art revealed as the VeeCon Viper Collection.

  • VeeCon 2024 recap published in the VeeFriends Weekly Roundup.

Products and positioning

A community-centric annual conference brand within the VeeFriends ecosystem, blending speakers and panels with collectible and community traditions.

  • VeeCon annual conference

    A multi-day event featuring panels, speakers, and community programming.

  • VeeCon mobile app

    Companion app promoted on the official site for attendees.

  • VeeCon Viper Collection ticket art

    Collectible ticket art revealed for VeeCon 2024.

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