VGRASS

VGRASS is a Chinese high-end women's fashion brand founded in 1997, headquartered in Shanghai. Known for its elegant and intellectual design style, the brand offers dresses, coats, knitwear, etc., emphasizing fabric and tailoring. VGRASS has high recognition in the Chinese market, targeting urban professional women.

VGRASS (维格娜丝) is a Chinese women's fashion brand operated by Shanghai VGRASS Fashion Co., Ltd. (上海维格娜丝时装有限公司), with its registered contact address at Room 2, Building A, Rhein Hongqiao Center, 3051 Hechuan Road, Minhang District, Shanghai. The brand's official website presents VGRASS as a women's apparel label built around an elegant, understated and refined design language, describing itself as a "lifestyle" brand whose garments embody a design philosophy of "distilled wisdom, revealing classics" (沉淀智慧·吐露经典). According to the brand story published on its official site, VGRASS positions itself between fashion trends and classic elements, seeking a balance that gives its collections lasting appeal. The brand emphasizes two core qualities: concision (凝练) and texture (质感). Concision is expressed through restrained design that avoids exaggerated self-expression, instead weaving elegance and romance into subtle, low-key details; texture is expressed through the selection of high-quality fabrics and meticulous craftsmanship. The brand describes its customer as the "VGRASS woman," a figure who combines inner cultivation with outward grace. The official website organizes the brand's offering around several content sections, including product series (产品系列), fashion editorials (时尚大片), video content, a ready-to-wear catalogue (成衣目录), news (新闻资讯), brand story (品牌故事), store imagery (店铺形象), and a section titled "MISS.V的世界." The site also operates a franchise (加盟) program, setting out requirements for franchisees such as financial strength, a registered legal entity with general taxpayer status, experience in China's mature women's wear (大淑女装) market, and local social and market relationships. Target stores are expected to be located in areas where the VGRASS brand is not yet present, to be among the most high-end stores locally, and to have counter space no smaller than the average of comparable brands. The website footer carries a copyright notice dated 2016 and an ICP filing number (ICP备13026823号-1), and the privacy policy states that the site is owned by Shanghai VGRASS Fashion Co., Ltd. The policy also refers to related entities including VGRASS Fashion Co., Ltd. (维格娜丝时装股份有限公司) and its subsidiaries, branches and franchise stores, indicating that the brand sits within a broader corporate group. The evidence available does not specify the brand's founding year, founders, ownership structure, or listing status, and these details are therefore not asserted here.

• 2016

  The VGRASS official website carries a copyright notice dated 2016, indicating the site was in operation and publishing brand content by that year.

• The brand's official website publishes a brand story describing VGRASS as a lifestyle brand with the design philosophy 'distilled wisdom, revealing classics' (沉淀智慧·吐露经典).

• VGRASS operates a franchise program requiring franchisees to have financial strength, a registered legal entity with general taxpayer status, and experience in China's mature women's wear market.

high-end womenswear

• Women's ready-to-wear (mature women's wear / 大淑女装)

  VGRASS designs and sells women's apparel positioned in China's mature women's wear segment, emphasizing elegant, understated design and high-quality fabrics. The official website presents a ready-to-wear catalogue (成衣目录) and product series (产品系列).

• Seasonal collections and fashion editorials

  The brand publishes seasonal collections and fashion editorials (时尚大片) on its official website, along with video content and a newsletter for new-season series and brand events.

• Franchise store network

  VGRASS operates a franchise (加盟) model, with target stores required to be among the most high-end locally and to have counter space no smaller than the average of comparable brands.

• 2018

  VGRASS Insider Trading Before Teenie Weenie Deal: 4 Fined Up to RMB 1.2 Million; Over RMB 700 Million Impairment Later

  VGRASS acquired Korean E-Land Group's Teenie Weenie brand in 2017. Before the acquisition announcement, four individuals used inside information to trade its shares and were penalized by the CSRC, with the highest individual fine at RMB 1.2 million. The acquisition created about RMB 2.5 billion in goodwill; in 2020, over RMB 700 million in goodwill and intangible asset impairments led to a huge loss of RMB 624 million. Progress: administrative penalty. Entity involved: VGRASS Fashion Co., Ltd. (now Jinhong Group). Scope: M&A and insider trading.

  Source

Read more

1. 1维格娜丝(VGRASS)官网—时尚&修身vgrass.com
2. 2维格娜丝(VGRASS)官网—品牌故事vgrass.com
3. 3VGRASS Insider Trading Before Teenie Weenie Deal: 4 Fined Up to RMB 1.2 Million; Over RMB 700 Million Impairment Laternbd.com.cn