Vice Versas

Vice Versas was a chocolate confectionery brand produced in the United Kingdom by Nestlé. The product was built around a deliberately contrasting format: one variety used milk chocolate surrounded by a white-colored sugar coating, while the other used white chocolate surrounded by a brown coating. This made the two pieces visually and compositionally inverse to one another, and positioned the product as a variation on the chocolate-coated confectionery format associated with products such as Galaxy Minstrels. The sweets were first produced in the UK in 1991. Their initial run was later discontinued, although the available reference material does not specify the exact date or commercial circumstances of that withdrawal. Nestlé brought Vice Versas back to the market in 2004, but the relaunch lasted only about a year before the product was withdrawn again. Following the second discontinuation, Nestlé explained that Vice Versas had been removed from its range because production costs were high and sales were relatively low. The company also indicated that product withdrawals were made reluctantly and acknowledged the disappointment of consumers. The explanation provides the clearest documented account of the commercial pressures affecting the brand, but no detailed sales figures or production-cost data are publicly identified in the supplied sources. The product developed a persistent cult following after its withdrawal. Fans maintained online pages and organized support for its return, including an online petition and substantial activity on Facebook. In 2012, Nestlé cited numerous fan pages and almost 10,000 requests for the product's return as reasons for relaunching Vice Versas in the UK. The revival demonstrated that the brand retained strong nostalgia and recognition among a dedicated consumer community despite its earlier sales difficulties. The 2012 return was not permanent. Vice Versas were subsequently discontinued again, although the supplied reference material does not provide a precise date for the final withdrawal or indicate that the product remains available through an official Nestlé range. As a result, Vice Versas is best characterized as a discontinued UK product brand with a notable fan-led revival rather than as an active international confectionery line.

Vice Versas was a Nestlé chocolate confectionery sold in the United Kingdom. Its defining feature was the use of two inverse-looking varieties. One consisted of milk chocolate inside a white-colored sugar coating, while the other consisted of white chocolate inside a brown coating. The product therefore combined a familiar chocolate-coated format with a visual reversal between the two pieces. The sweets were first produced in the UK in 1991. The original production run was eventually discontinued, but the available historical account does not record the exact date of the first withdrawal or provide detailed information about its initial distribution, packaging, advertising, or sales performance. The product was later brought back by Nestlé in 2004. This second commercial period was brief, ending with another withdrawal approximately one year later. Nestlé subsequently gave a public explanation for the second discontinuation. The company stated that Vice Versas had been removed from its product range because the cost of producing them was high and sales were comparatively low. Nestlé also expressed regret about the decision and recognized that consumers would be disappointed. No verified financial figures are provided in the available material, so the brand's commercial performance cannot be quantified beyond this explanation. Despite the withdrawals, Vice Versas developed a dedicated cult following. Consumers created fan pages and organized online support for a return. An online petition was drawn up after the second discontinuation, and Facebook activity generated almost 10,000 requests for the product to be brought back. In 2012, Nestlé cited this visible consumer demand as the basis for relaunching Vice Versas in the UK. The episode is notable as an example of a discontinued mass-market confectionery being revived partly through organized consumer nostalgia and social-media advocacy. The 2012 relaunch did not become a lasting return to Nestlé's range. Vice Versas were later discontinued once again, although the supplied source does not identify the precise date of the final withdrawal. There is also no evidence in the supplied material that the product remains part of Nestlé's current UK portfolio. Its documented history consequently consists of an original launch in 1991, a revival in 2004, a second withdrawal, a fan-supported relaunch in 2012, and a later discontinuation. The brand remains associated with its unusual inverse chocolate-and-coating concept and with the consumer campaign that temporarily restored it to sale.

• 2012

  Fan-supported UK relaunch

  [1]Vice Versasen.wikipedia.org

  Nestlé returned Vice Versas to the UK market after citing fan pages and almost 10,000 Facebook requests for the product's return.

• 2005

  Second withdrawal

  [1]Vice Versasen.wikipedia.org

  Approximately one year after the 2004 relaunch, Vice Versas were withdrawn again. Nestlé later cited high production costs and relatively low sales.

• 2004

  First documented relaunch

  [1]Vice Versasen.wikipedia.org

  Nestlé relaunched Vice Versas in the UK after the product's initial production had been discontinued.

• 1991

  Initial UK production

  [1]Vice Versasen.wikipedia.org

  Nestlé first produced Vice Versas in the United Kingdom as a two-variety chocolate confectionery with contrasting coatings.

• Later discontinuation

  [1]Vice Versasen.wikipedia.org

  Vice Versas were discontinued again after the 2012 revival; the available source does not give a precise year.

A novelty chocolate confectionery based on visual and flavor contrast, with milk chocolate and white chocolate varieties presented in inverse-colored sugar coatings.

• Chocolate confectionery · 1991

  Vice Versas

  Vice Versas consisted of two visually contrasting types of chocolate sweet. The first used milk chocolate enclosed by a white-colored sugar coating. The second used white chocolate enclosed by a brown coating. The inverse presentation was the central product idea, distinguishing the sweets from more conventional chocolate-coated confectionery and helping the brand develop a memorable identity among UK consumers.

• 2012Bring back Vice Versas fan campaign

  United Kingdom

  After the product's second discontinuation, fans created online pages, supported a petition, and generated almost 10,000 Facebook requests asking Nestlé to restore Vice Versas.

  Outcome. Nestlé cited the strength of this consumer demand when it relaunched Vice Versas in the UK in 2012. The revival was later discontinued again.

  Source

• 2012

  Consumer-demand-led relaunchProduct launch

  Background

  Nestlé reported substantial online demand, including numerous fan pages and almost 10,000 Facebook requests for Vice Versas to return.

  Action taken

  Nestlé relaunched Vice Versas in the United Kingdom.

  Aftermath

  The product was later discontinued again, with no precise final withdrawal date identified in the available source.

  Source

• 2005

  Withdrawal from the Nestlé rangeStrategy

  Background

  Following the 2004 relaunch, Vice Versas were withdrawn again after approximately one year. Nestlé's explanation referred to production expense and relatively weak sales.

  Action taken

  Nestlé discontinued the product and removed it from its range.

  Aftermath

  The withdrawal prompted consumer disappointment and contributed to an online fan campaign seeking the product's return.

  Source

1. 1Vice Versasen.wikipedia.org