Victa
Victa is an Australian lawn mower and garden tool brand founded in 1952 by Melbourne engineer Mervyn Victor Richardson.
Last updated September 15, 2026
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Overview
Victa is an Australian lawn mower and garden tool brand. According to its official website, it was founded in 1952 by Melbourne engineer Mervyn Victor Richardson, who invented a rotary mower designed for Australian lawns and conditions. The brand describes itself as an iconic household name with 73 years of innovation and Australian history, and states it is now back under Australian ownership. Its product range includes push mowers, ride-on mowers, robotic lawn mowers, 2-stroke handheld garden tools, 18V battery-powered garden tools and pressure washers.
History
Victa was founded in 1952 by Melbourne engineer Mervyn Victor Richardson. The brand began with the idea of making lawn mowing more efficient and easier for Australians. Merv's invention of the rotary mower was specifically designed for Australian lawns and conditions, which the brand describes as tougher and more varied than the English lawns targeted by traditional mowers. The Victa name became a household favourite, and the brand evolved by introducing a series of petrol push mowers and ride-on mowers. The official website states that Victa is now back under Australian ownership and describes it as 73 years of ever-evolving innovation and rich Australian history.
Products and positioning
Reliable, easy-to-use mowers for every type of lawncare user, from lightweight push mowers to ride-on mowers for larger properties.
Push Mowers
Ride-On Mowers
Robotic Lawn Mower
2-Stroke Handheld Garden Tools
18V Battery-Powered Garden Tools
Pressure Washers
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