Recent events
Recent events tied to this brand in public sources.
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2026
Victoria’s Secret faces backlash over Romee Strijd’s casting
Victoria’s Secret faced fan criticism after Romee Strijd said she was left off the 2026 fashion show lineup and described dissatisfaction with how she was treated.
2022
Victoria’s Secret features its first model with Down syndrome in a campaign
Victoria’s Secret featured Sofía Jirau, its first model with Down syndrome, in its latest campaign.
2022
Victoria’s Secret works with Emira D’Spain
Emira D’Spain posted a video styling Victoria’s Secret lingerie and sleepwear and said she was the first Black transgender woman working with the brand.
2021
Victoria’s Secret and Stella McCartney collaborated on a breast cancer awareness PSA
Victoria’s Secret collaborated with fashion designer Stella McCartney on a public service announcement about breast cancer risks and the importance of early detection. The source does not provide a calendar date for the collaboration.
2021
Victoria’s Secret introduces The VS Collective as part of a brand transformation
Victoria’s Secret introduced The VS Collective, a diverse group of ambassadors, as part of a new brand transformation and said the platform would support new programs, product collections, content and causes.
2021
Victoria’s Secret announces VS Collective partnership platform
Victoria’s Secret announced the VS Collective as a partnership platform with ambassadors who will collaborate with the company on product collections, content, internal programs, and causes.
2021
Victoria’s Secret cuts back on promotions
Victoria’s Secret cut back on deals; UBS reported that the level of promotions in its stores, including its Pink brand, was declining, and that a quarter of its website products were on sale in May 2021.
2021
Victoria’s Secret raises prices
Victoria’s Secret raised prices; UBS found that the average price of an item listed on its website in May 2021 was $44, up 83% from May 2019.
2021
Victoria's Secret announces maternity bra planned for fall
Victoria's Secret announced the planned launch of its new Body by Victoria Wireless Maternity Bra in fall 2021; the product had not yet launched in the report.
2020
Victoria’s Secret closes two Indianapolis stores
Victoria’s Secret permanently closed its locations at the Fashion Mall at Keystone and Circle Centre mall in Indianapolis.
2020
Victoria’s Secret opens its first Trinidad and Tobago store
Victoria’s Secret opened its first retail store in Trinidad and Tobago at Gulf City Mall.
2020
Victoria’s Secret closes its final Hong Kong store
Victoria’s Secret closed its flagship store in Causeway Bay, Hong Kong, its last store in the region. The article attributes the closure to a sharp decline in Hong Kong tourism and economic losses related to the COVID-19 pandemic.
2020
Victoria’s Secret UK division files for administration
Victoria’s Secret’s UK division filed for bankruptcy protection on June 5 amid the COVID-19 pandemic. L Brands said the move could lead to asset sales or changes to store lease terms.
2020
Victoria’s Secret announces planned closure of 250 North American stores
L Brands announced that 250 Victoria’s Secret stores in the United States and Canada would permanently close during 2020. The report describes this as a planned closure, not a completed one.
2020
Victoria's Secret names Zhou Dongyu Greater China brand ambassador
Victoria's Secret China announced that actor Zhou Dongyu would serve as the brand's Greater China brand ambassador.
2020
Victoria's Secret unveiled a diverse campaign
Victoria's Secret unveiled a 2020 campaign featuring models over 50, curvier models, and a transgender star. Helena Christensen photographed the campaign and also modeled for the brand.
2020
L Brands announced sale of a majority stake in Victoria’s Secret
L Brands announced that it would sell a 55% interest in the Victoria’s Secret lingerie, Victoria’s Secret Beauty and PINK brands to Sycamore Partners for $1.1 billion. The report describes a planned transaction, not a completed sale.
2020
Sexual misconduct allegations reported at Victoria’s Secret
A New York Times investigation reported allegations that female models and executives were bullied and harassed for decades at Victoria’s Secret, describing an entrenched culture of misogyny. L Brands independent directors said the company had adopted stronger anti-harassment policies, hotline reporting and training, and expressed regret for instances in which it did not meet its objective.
2020
Sexual misconduct allegations reported at Victoria’s Secret
A New York Times investigation reported allegations that female models and executives were bullied and harassed for decades at Victoria’s Secret, described in the report as evidence of an “entrenched culture of misogyny.”
2019
Victoria's Secret axes its signature show format
L Brands announced that Victoria's Secret was axing its signature show format and working on evolving its messaging.