Vie de France
Japanese bakery-cafe brand launched in 1983 through a technical tie-up with French milling company Grands Moulins de Paris.
Last updated September 10, 2026
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Overview
Vie de France is a bakery-cafe brand that started in 1983 through a technical tie-up with Grands Moulins de Paris, described as France's largest milling company. The name means "the life of France," and the brand operates nationwide in Japan as a bakery cafe where customers can enjoy freshly baked bread on the spot. It offers a varied product lineup for a wide range of age groups, provides popular items suited to each location, and releases new products monthly to express a sense of the seasons.
History
Vie de France started in 1983 through a technical tie-up with Grands Moulins de Paris, described as France's largest milling company, as a new business format called a "bakery cafe." The name VIE DE FRANCE means "the life of France," and the brand has developed nationwide in Japan as a bakery cafe where freshly baked bread can be enjoyed on the spot.
Products and positioning
Bakery cafe where freshly baked bread can be enjoyed on the spot, with a varied lineup and monthly new products.
Sweet potato bread (made with Yume Silk)
Marron cream pie
Apple and sweet potato pie
Hojicha & sweet chestnut Danish
Sweet potato tart with Beni Haruka
Salted caramel & almond sacristain
Mushroom and vegetable chicken bread with truffle aroma
Bacon and four-cheese bread
Jambon fromage hot sandwich
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