Vilhelm Parfumerie

Vilhelm Parfumerie is an independent fragrance house that presents itself as an art studio rather than a conventional perfume brand. Its own materials describe it as "a collection of very special creations" that explores "all the powers of arts to craft unexpected experiences," positioning each scent as a narrative journey through time and space. The brand frames itself as a creative bond between past and present, imagination and reality, glamour and elegance, and between New York and Paris — a dual identity that shapes both its storytelling and its retail footprint. The house is best known for eau de parfum compositions built around bold contrasts and a sense of surprise. Its range includes Dear Lord, described as "a fragrance of inner aristocracy and modern refinement" that is explicitly genderless, and Chimilka, an ode to a "noble woman made of fire" that blends velvet peach, Italian mandarin and Sri Lankan cardamom with dark leather, violet, Greek saffron, oakmoss, Corsican immortelle and Chinese osmanthus over a base of Indonesian patchouli, crackling amber, pink sugar and musk. Other named creations visible on the brand's own storefront include Black Citrus, Morning Chess and Poets of Berlin. Prices on the official site range from around €135 for some sizes to €250–€300 for 100 ml eau de parfum bottles. A defining element of the brand's identity is its packaging. Within identical bottles, the fragrances are presented as "so many narratives that call to all senses," housed in a hefty bottle of spun glass designed by Pierre Dinand and dressed in a saffron yellow label that nods to a piece of Bakelite found in a Parisian flea market. Each fragrance is described as the culmination of a broad, creative and collaborative process between artists, esthetes and perfumers — "a rare blend of vintage and new that sparks recognition but not familiarity." Vilhelm Parfumerie operates internationally, with e-commerce shipping to France, the European Union, the UK and the rest of the world, and with free-delivery thresholds that vary by region. In June or July 2021 it opened its first boutique in the heart of the Parisian Golden Triangle, at 58 rue Pierre Charron in the 8th arrondissement, a district the brand notes is undergoing a resurgence with the arrival of young and contemporary brands. The boutique showcases all of the brand's olfactory creations in a setting that recalls a modern jeweller. The brand also offers complimentary samples with full-size orders and secure payment via Visa, Mastercard and PayPal. As a privately held, independent maison, Vilhelm Parfumerie does not disclose corporate ownership or financial details in the supplied materials. Its identity rests on artistic collaboration, a New York–Paris axis, and a distinctive visual and olfactory signature rather than on mass-market distribution.

Vilhelm Parfumerie presents itself as an art studio whose history is told through its creative output rather than through conventional corporate milestones. In its own account, the maison is "a collection of very special creations" and a "creative bond between past and present, between imagination and reality, between glamour and elegance, between glory and feelings, between vintage and unprecedented, between New York and Paris." This framing places the brand's origins in a deliberate dialogue between two cities and two sensibilities, with New York and Paris serving as the poles of its identity. The house built its reputation on a distinctive approach to fragrance design. Each scent is conceived as a narrative — "a moment in which you can dive in" — and the brand states that its creations "redefine the boundaries of perfumes with a journey through time and space." It emphasizes bold emotions, deep sensations, the sense of surprise, the art of contrast, and "suspended moments of joy." This creative philosophy is expressed through a collaborative process: each fragrance is described as "the culmination of a broad, creative and collaborative process between artists, esthetes and perfumers." A central element of the brand's history is its packaging. The fragrances are housed "within identical bottles" that contain "so many narratives that call to all senses." The bottle is a hefty spun-glass design by Pierre Dinand, dressed in a saffron yellow label that nods to a piece of Bakelite found in a Parisian flea market. This combination of a uniform vessel with varied contents reflects the brand's stated aim of creating something that "sparks recognition but not familiarity." Over time the house developed a catalog of named eau de parfums, including Dear Lord, Chimilka, Black Citrus, Morning Chess and Poets of Berlin. Dear Lord is described as "a fragrance of inner aristocracy and modern refinement" that is genderless and "unconcerned with definition," embodying "quiet theatricality and contemporary elegance." Chimilka is presented as "an ode to all the women who transcends their femininity to express what they are made of," a story of liberty and empowerment. These fragrances illustrate the brand's method of building scent around character and narrative. A significant physical expansion came in 2021, when Vilhelm Parfumerie opened its first boutique in the heart of the Parisian Golden Triangle, at 58 rue Pierre Charron in the 8th arrondissement. The brand's own materials date the opening to June 2021, while a homepage notice refers to July 2021; both describe the same inaugural Paris location. The boutique showcases all of the brand's olfactory creations in a setting that "recalls a modern jeweller," behind a sober facade that opens into an elegant and modern universe. The brand notes that the district is undergoing a true resurgence with the arrival of young and contemporary brands. Alongside its Paris boutique, Vilhelm Parfumerie operates an international e-commerce business. Its shipping terms offer free delivery in France on every order, free shipping in the European Union and the UK on orders above €100, and free shipping to the rest of the world on orders above €350. Full-size perfume orders include three complimentary samples, and the site accepts Visa, Mastercard and PayPal. The brand's product pages list eau de parfum prices such as €250 for Dear Lord and Poets of Berlin, €300 for Chimilka, and €135 for Morning Chess, indicating a premium positioning. The supplied materials do not disclose the brand's founding year, founder, corporate ownership or financial structure. Its history as documented here is therefore primarily a history of creative direction, product launches and the establishment of its Paris retail presence.

• Vilhelm Parfumerie opens its first boutique in the heart of the Parisian Golden Triangle, at 58 rue Pierre Charron in the 8th arrondissement.

• The brand's homepage notice references the Paris boutique opening in July 2021.

Art-studio fragrance house creating narrative, gender-fluid eau de parfums with a New York–Paris identity and distinctive Pierre Dinand bottle design.

• Dear Lord

  A genderless eau de parfum described as a fragrance of inner aristocracy and modern refinement, with bergamot, papyrus, vanilla, sandalwood and palo santo. 100 ml priced at €250.

• Chimilka

  An eau de parfum ode to a noble woman made of fire, with velvet peach, Italian mandarin, Sri Lankan cardamom, dark leather, violet, Greek saffron, oakmoss, Corsican immortelle, Chinese osmanthus, Indonesian patchouli, crackling amber, pink sugar and musk. 100 ml priced at €300.

• Black Citrus

  An eau de parfum listed on the official homepage, priced at €250.

• Morning Chess

  An eau de parfum listed on the official homepage, priced at €135.

• Poets of Berlin

  An eau de parfum listed on the official homepage, priced at €250.

1. 1Vilhelm Parfumerie - Official Websitevilhelmparfumerie.com
2. 2About us – Vilhelm Parfumerievilhelmparfumerie.com
3. 3CHIMILKA – Vilhelm Parfumerievilhelmparfumerie.com
4. 4Dear Lord Eau de Parfum 100ml | Vilhelm – Vilhelm Parfumerievilhelmparfumerie.com