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Vilpertti was a Finnish free-distribution family lifestyle magazine published by Viestintätoimisto Svengi Oy.

Last updated September 29, 2026

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Overview

Vilpertti was a Finnish lifestyle magazine focused on family life. It was distributed free of charge in maternity clinics, maternity hospitals, family cafés, and children's clothing and supply stores. The magazine was published by Viestintätoimisto Svengi Oy, a communications agency based in Finland. The publication served as a free, accessible source of family-oriented content, reaching parents and families through everyday locations such as health clinics and children's retailers. Its distribution model relied on partnerships with public and private venues that families frequent. The magazine is no longer active, and its publisher, Viestintätoimisto Svengi Oy, continues to operate as a communications agency. Vilpertti represents a niche in Finnish media history, providing lifestyle content specifically for families with young children.

History

Vilpertti was a Finnish family lifestyle magazine published by Viestintätoimisto Svengi Oy. It was distributed free of charge in maternity clinics, maternity hospitals, family cafés, and children's clothing and supply stores. The magazine targeted families with young children, offering lifestyle content relevant to parenting and family life. Its free distribution model allowed it to reach a wide audience through trusted everyday locations. The exact founding and cessation dates are not documented in available sources. The magazine is no longer published, but its publisher, Viestintätoimisto Svengi Oy, remains active in the communications field.

Products and positioning

Free family lifestyle magazine distributed through maternity clinics, hospitals, family cafés, and children's retailers.

  • Vilpertti magazine

    A free family lifestyle magazine distributed in maternity clinics, hospitals, family cafés, and children's stores.

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