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Vital Origin

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Australian brand producing grass-fed beef organ supplements and beef tallow from regenerative farms.

Last updated September 26, 2026

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Nov 4, 2026
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Nov 4, 2026

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Overview

Vital Origin is an Australian brand that produces beef organ supplements and grass-fed beef tallow, positioning itself around ancestral, nose-to-tail nutrition. The company sources 100% Australian, grass-fed and finished beef from regenerative farms and sells its products primarily through its own e-commerce site, vitalorigin.com.au. Its range includes freeze-dried beef liver capsules, a five-organ blend called Nature's Multi, and an Ancestral Woman beef organ capsule product, alongside grass-fed beef tallow. The brand markets its products as free from GMOs, hormones, antibiotics, fillers, additives and flow agents, and states that its products are third-party tested. It offers free shipping on orders over $80 and a 30-day risk-free guarantee. Vital Origin's stated mission is to improve population health through ancestral animal-based nose-to-tail nutrition while supporting sustainability through regenerative agricultural practices and local food sovereignty. The company emphasizes animal welfare, saying it works only with farms that raise animals ethically, on pasture, grass-fed and hormone-free. Its founder, Richard Game, is described as having years of nutritional research and clinical experience. The brand targets consumers interested in paleo, keto and carnivore diets, and organizes its products around benefits such as energy and performance, hair, skin and nails, histamine, and low iron. As a relatively young Australian supplement brand, Vital Origin operates in the growing market for organ-meat and ancestral nutrition products. It does not appear to be publicly listed, and no parent company or owner is identified in the available evidence. Its identity is closely tied to Australian sourcing and regenerative agriculture, which it uses as a point of differentiation from conventional supplement brands.

History

Vital Origin is an Australian company producing beef organ supplements and grass-fed beef tallow. It was founded by Richard Game, who is described by the company as having many years of nutritional research and clinical experience working with individuals. The brand was built around the concept of ancestral, nose-to-tail nutrition, providing nutrient-dense organ meats in a convenient capsule format. From its early operations, Vital Origin emphasized Australian sourcing. The company states that it sources only Australian, ethically raised, grass-fed and hormone-free beef, working with regenerative farms. This local sourcing approach is presented as supporting local food sovereignty and ensuring high-quality inputs. The brand also emphasizes regenerative agricultural practices, arguing that food systems should not merely sustain but regenerate land, rebuild soil, and support biodiversity. Vital Origin's product line has grown to include several flagship items. Its Grass-Fed Beef Liver Capsules are marketed as a nutrient-dense superfood providing bioavailable heme iron, B12, copper and vitamin A, produced through a raw freeze-drying process. Nature's Multi Beef Organ Capsules combine five organs — liver, heart, kidney, spleen and pancreas — in equal 20% proportions, positioned as a foundational blend supporting overall health and immune function. The brand also offers Ancestral Woman Beef Organ Capsules, targeted at women's health needs, and grass-fed beef tallow. The company sells primarily through its own e-commerce website, vitalorigin.com.au, and offers free shipping on orders over $80 along with a 30-day risk-free guarantee. It states that products are third-party tested and free from GMOs, hormones, antibiotics, pesticides, allergens, fillers, additives and flow agents. Vital Origin markets to consumers following paleo, keto and carnivore diets, and organizes products by benefit categories including energy and performance, hair, skin and nails, histamine, and low iron. As of the available evidence, Vital Origin remains a private Australian brand without a disclosed parent company or owner. Its growth reflects broader consumer interest in organ meats, ancestral nutrition and regenerative agriculture.

  • Vital Origin is founded by Richard Game as an Australian beef organ supplement brand.

  • Grass-Fed Beef Liver Capsules launched, marketed as a freeze-dried, nutrient-dense ancestral superfood.

  • Nature's Multi Beef Organ Capsules launched, combining liver, heart, kidney, spleen and pancreas.

  • Ancestral Woman Beef Organ Capsules introduced as a best-selling product.

Products and positioning

Ancestral, nose-to-tail nutrition from 100% Australian grass-fed, regeneratively sourced beef, sold as convenient, additive-free capsules and tallow.

  • Grass-Fed Beef Liver Capsules

    120 capsules per bottle; raw freeze-dried beef liver providing bioavailable heme iron, B12, copper and vitamin A; 100% Australian grass-fed and finished, hormone, antibiotic, pesticide, allergen and GMO free.

  • Nature's Multi Beef Organ Capsules

    150 capsules per jar; blend of five beef organs (20% liver, 20% heart, 20% kidney, 20% spleen, 20% pancreas); rich source of iron and B vitamins, digestive enzymes, CoQ10 and ergothioneine.

  • Ancestral Woman Beef Organ Capsules

    A best-selling beef organ capsule product targeted at women's health.

  • Grass-Fed Beef Tallow

    Grass-fed beef tallow produced from Australian regenerative farms.

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