Vive!
A Chilean subscription-television channel that evolved from a sports service into a general entertainment, talk, humor and current-affairs channel before ending its transmissions in March 2026.
Last updated November 4, 2026
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Overview
Vive! was a Chilean subscription-television channel whose identity changed substantially during two decades of operation. It began in October 2006 as Vive! Deportes, a sports-oriented service associated with VTR. Its early profile was closely connected with locally produced sports coverage and event programming, including coverage of Chilean sport and the celebrated 2006 victory of the Chilean women's roller-hockey team, popularly known as Las Marcianitas, at the world championship held in Santiago. The channel did not remain exclusively sports-focused. Even during its sports period, its schedule included conversation, debate and interview programming, including the late-night show Síganme Los Buenos. In February 2010, VTR also created a short-lived additional sports signal called SED, or Sala de Eventos Deportivos. SED was intended to provide an event-oriented sports outlet and occupied a limited place in VTR's channel ecosystem. A major strategic change occurred in January and April 2014. VTR announced the cancellation of Vive Deportes' internally produced sports programs and reduced its sports-news operation. The company said it wanted to emphasize more distinctive, segmented cable programming instead of competing directly with larger sports channels that controlled major event rights. The service was subsequently repositioned under the shorter Vive! name, with a schedule centered on conversation, entertainment, humor, interviews and current-affairs discussion. Julio César Rodríguez became an important creative and on-screen figure in this transformation, helping establish a programming style aimed at viewers seeking alternatives to mass-market broadcast television. The post-2014 channel combined talk shows, late-night formats, political debate, interviews, entertainment and selected sports or event content. Síganme Los Buenos became one of its signature programs, while Sin filtros developed into a prominent and often confrontational political discussion program hosted by Gonzalo Feito. The channel's editorial and entertainment identity relied less on conventional scripted television than on studio conversation, personalities, topical debate and locally produced formats. This positioning helped Vive! occupy a distinctive niche within the Chilean pay-TV market, although its distribution was closely tied to the VTR and Claro television platforms rather than being broadly syndicated across competing operators. The brand continued to refresh its programming in the 2020s. Sin filtros became particularly visible during Chile's constitutional debate and referendum period, and it later received public recognition as a current-affairs program. Síganme Los Buenos ended in 2024, after which Rodríguez continued his association with the channel through Yuly, a televised podcast-style entertainment and interview program co-hosted with José Antonio Neme in 2025. This reflected the channel's continuing movement toward personality-led conversation and hybrid television formats. Vive! ultimately became part of the programming portfolio associated with ClaroVTR. Reports in March 2026 indicated that the channel was being withdrawn from the traditional VTR and Claro lineups and would cease regular transmission during that month. The exact operational end date was reported differently by different outlets, with some identifying March 24–26 and others referring to March 31. After its removal from traditional decoders, the signal was reported to have remained temporarily available through VTR Play. The channel is therefore treated as defunct, with March 2026 marking the end of its television operation.
History
Vive! was created as a Chilean subscription-television service in October 2006 under the name Vive! Deportes. Its initial mission was sports programming for the VTR television platform. The launch came during a period when Chilean pay-TV operators were developing proprietary channels to supplement international networks and major sports services. Vive! Deportes focused on locally relevant coverage, sports news, discussion and event programming rather than attempting to become a full competitor to large international sports broadcasters. The channel's early identity was connected with important moments in Chilean sport. Its launch period coincided with the Chilean women's roller-hockey team's 2006 world championship victory, a landmark achievement popularly associated with the nickname Las Marcianitas. Vive! Deportes also carried sports-oriented discussion and news formats. It was not entirely limited to live competition: the schedule included interview and conversation programs, an approach that later became central to the brand's repositioning. On February 4, 2010, VTR created a secondary signal known as SED, or Sala de Eventos Deportivos. SED had a short life and formed part of the operator's effort to organize sports events within its own channel portfolio. Vive! Deportes continued to combine sports coverage with studio-based discussion, and its programming included Síganme Los Buenos, the late-night program hosted by Julio César Rodríguez. The most important transformation took place in 2014. On January 17, VTR announced the cancellation of Vive Deportes' internally produced programs and a major reduction in its sports-news operation. The stated strategic rationale was to focus on distinctive, segmented cable programming instead of competing with larger sports channels that possessed stronger rights portfolios. The change involved significant staff reductions and a shift toward externally produced content. In April 2014, the channel was relaunched as Vive!, dropping the explicit Deportes identity. Its new programming strategy was built around humor, interviews, topical analysis, debate, late-night conversation and entertainment. The relaunch was designed to serve viewers who wanted programming that differed from the mass-market orientation of free-to-air television. Rodríguez was closely associated with the project and with the channel's attempt to create a personality-led, locally produced alternative. The relaunch made Síganme Los Buenos one of Vive's signature programs and established the channel as a home for conversation-driven television. The station also carried broader event programming, including coverage of the 2014 South American Games in Santiago in cooperation with CDO, VTR and the Chilean Olympic Committee. This period demonstrated that the brand had not completely abandoned sports, but sports was no longer its defining commercial identity. During the following years, Vive developed a mixed schedule of talk shows, humor, interviews, political discussion and entertainment. Sin filtros became one of its most prominent programs, with Gonzalo Feito as presenter. The format gained particular public attention during Chile's constitutional debate and referendum period, when its panel discussions reflected the country's polarized political environment. Its confrontational tone generated visibility and controversy in the ordinary sense of political-media debate, but the available reference material does not establish a formal scandal involving the Vive brand. By the 2020s, the channel's identity depended heavily on recognizable hosts and locally produced conversation formats. Síganme Los Buenos ended in 2024, but Rodríguez remained associated with Vive through Yuly, launched in 2025 with José Antonio Neme. Yuly used an entertainment and interview structure closer to a televised podcast than to a conventional late-night show, illustrating Vive's adaptation to personality-driven and conversational media formats. Vive was distributed primarily through the VTR and Claro ecosystems and was not broadly marketed as a standalone channel across Chilean pay-TV operators. Following the development of the ClaroVTR joint venture and subsequent changes in the ownership structure of the Chilean telecom businesses, the channel became associated with ClaroVTR. In March 2026, reports described the withdrawal of Vive from traditional VTR and Claro lineups. Different reports gave slightly different end dates, but the channel was removed from conventional television distribution during the final week of March and was treated as discontinued. A temporary presence on VTR Play was reported during the transition. Vive's history therefore spans three recognizable phases: a sports channel from 2006, a hybrid sports-and-conversation service in the early 2010s, and a general entertainment and current-affairs channel from 2014 until its closure in 2026.
- 2026
Channel transmissions end
[5]Vive is removed from traditional ClaroVTR television distribution during March 2026 and is treated as a discontinued channel, although reports differed on the precise final date.
- 2025
Yuly launches
[9]Vive introduces Yuly, an entertainment and interview program featuring Julio César Rodríguez and José Antonio Neme in a televised podcast-style format.
- 2024
Síganme Los Buenos ends
[1]Julio César Rodríguez's long-running late-night program ends, closing one of the defining chapters of Vive's talk-show identity.
- 2021
Sin filtros becomes a central current-affairs format
[7]The political debate program Sin filtros becomes one of the channel's most visible contemporary productions.
- 2014
Sports production is restructured
[4]VTR cancels Vive Deportes' in-house sports programs and shifts the service toward externally produced and more segmented programming.
- 2014
Relaunch as Vive!
[3]The channel adopts the Vive! name and builds a new identity around humor, talk, interviews, debate and entertainment.
- 2014
South American Games coverage
[1]Vive participates with CDO in broadcasting the Santiago South American Games under an agreement involving VTR and the Chilean Olympic Committee.
- 2010
SED secondary sports signal is created
[1]VTR introduces SED, or Sala de Eventos Deportivos, as a short-lived additional sports signal.
- 2006
Launch as Vive! Deportes
[1]Vive! begins broadcasting in Chile as a VTR-associated subscription channel focused on sports programming.
- 2006
Coverage associated with Las Marcianitas' world title
[1]The channel's launch period coincides with Chile's women's roller-hockey world championship victory, a major early sports milestone associated with the service.
Products and positioning
A Chilean pay-television channel combining entertainment, humor, interviews, current-affairs discussion and debate, with an identity that developed from an original sports focus.
Sports subscription television · 2006
Vive! Deportes
The channel's original identity, launched in 2006. Vive! Deportes focused on Chilean sports coverage, sports news, event programming and studio discussion. It was designed as a proprietary VTR sports outlet rather than a direct equivalent of large international sports networks. The service also carried programs that anticipated its later move toward general conversation and entertainment.
Sports-event television signal · 2010
SED (Sala de Eventos Deportivos)
A short-lived secondary signal introduced by VTR in February 2010. SED was intended to provide an additional home for sports events within the operator's channel portfolio. It was related to the sports programming environment surrounding Vive! Deportes but did not become a lasting independent brand.
Late-night talk show
Síganme Los Buenos
A late-night conversation and interview program hosted by Julio César Rodríguez. It became one of Vive's best-known offerings and helped define the channel's post-2014 positioning around long-form conversation, personality-led interviews, humor and topical discussion. The program ended in 2024 after a long run.
Political debate and current affairs · 2021
Sin filtros
A political discussion program hosted by Gonzalo Feito. Sin filtros became particularly visible during Chile's constitutional debate and referendum period. Its format emphasized direct exchanges between panelists and a confrontational style, giving Vive a stronger presence in current-affairs television and political-media discussion.
Entertainment interview and televised podcast · 2025
Yuly
A 2025 entertainment and interview program featuring Julio César Rodríguez and José Antonio Neme. The format continued Vive's preference for personality-driven conversation while adapting it to a televised podcast style involving guests from politics, sport and entertainment.
General entertainment subscription television · 2014
Vive! general channel service
From 2014 onward, Vive! operated as a general-interest pay-TV channel combining entertainment, humor, interviews, debate, news discussion and selected sports or event programming. Its distribution was closely linked to VTR and Claro platforms, and its programming was primarily aimed at Chilean audiences.
Marketing campaigns
- 2014Vive! relaunch and Vive Prime
Chile
The channel repositioned itself around a prime-time schedule of humor, interviews, current-affairs analysis and late-night conversation, presenting Vive! as a niche alternative to Chilean free-to-air television.
Outcome. The relaunch established the channel's long-term post-sports identity and made conversation-led programs central to its brand.
Brand decisions
2026
Discontinuation of ViveOtherBackground
Reports in March 2026 described the channel's withdrawal from traditional VTR and Claro distribution following changes surrounding the channel's operation and programming concession.
Action taken
Vive was removed from traditional channel lineups and its transmissions were ended during March 2026, with reports differing over the exact final date.
Aftermath
The channel was replaced in reported lineups, while temporary availability through VTR Play was reported during the transition.
2025
Launch of YulyProduct launchBackground
After the end of Síganme Los Buenos, Vive continued to rely on Julio César Rodríguez and its established conversation-led positioning.
Action taken
The channel introduced Yuly, pairing Rodríguez with José Antonio Neme in an entertainment and interview format with a televised podcast character.
Aftermath
Yuly represented the channel's adaptation to newer personality-led and hybrid television formats shortly before the channel's closure.
2014
End of in-house sports productionStrategyBackground
VTR determined that Vive Deportes should not compete directly with larger sports channels possessing stronger rights portfolios and broader sports-news resources.
Action taken
The company cancelled the channel's own sports programs, reduced staff and moved toward externally produced and more segmented programming.
Aftermath
The service was relaunched as Vive! and developed a broader entertainment, humor, interview and debate identity.
2014
Repositioning from Vive! Deportes to Vive!StrategyBackground
The channel sought a distinctive niche among Chilean cable services and wanted to appeal to viewers dissatisfied with conventional mass-market television.
Action taken
VTR expanded the schedule around humor, conversation, interviews, current-affairs discussion and late-night formats while retaining some sports and event content.
Aftermath
Programs such as Síganme Los Buenos and later Sin filtros became central to the channel's identity.
2014
Launch of the Vive Prime programming blockProduct launchBackground
The repositioned channel required a new flagship schedule that could differentiate it from generalist broadcast television.
Action taken
Vive introduced a prime-time block featuring Agenda propia, humor programming, Nicolate, Síganme Los Buenos and other conversation-led formats.
Aftermath
The programming block established the channel's new entertainment and talk-oriented tone.
Recent events
Reported
HTC announces planned second-quarter phone and AR/VR launches[10]
A report cited by the article said HTC planned to launch a new 5G phone and new VIVE AR/VR devices in the second quarter of 2021; the article did not report that these launches had occurred.
Reported
HTC launches VIVE remote-work solution[11]
HTC announced and launched the VIVE remote-work solution, a VR collaboration offering for virtual meetings and file sharing.
Reported
HTC launches VIVE Pro Eye enterprise solution bundles[12]
HTC announced the launch of VIVE Pro Eye enterprise solution bundles, including commercial and site editions, with enterprise support and warranty services. The site edition includes two additional tracking base stations.
Reported
VIVE Cosmos Elite Set announced[13]
HTC announced the VIVE Cosmos Elite Set, which includes a Cosmos headset with an external tracking faceplate, two SteamVR base stations and two VIVE controllers. The article says pre-orders were scheduled to open on February 24.
Reported
Vive obtains restricted banking license[14]
Vive reportedly obtained a banking license with certain restrictions from the Bank of England, a step toward becoming fully operational.
Sources14 sources
- 1Vive (Chilean subscription television channel)en.wikipedia.org
- 2Vive (canal de televisión de Chile)es.wikipedia.org
- 3Canal Vive! se renueva con programas de humor y conversaciónlatercera.com
- 4Canal Vive Deportes cancela todos sus programas propios y reestructura su parrillaemol.com
- 5Chile: Canal Vive de ClaroVTR deja de transmitirtavilatam.com
- 6Canal Vive de ClaroVTR finalizará sus transmisiones el 31 de marzonoticias.foromedios.com
- 7Gonzalo Feito sobre el programa político de TV Sin Filtrosemol.com
- 8Bianchi Awards: senador aclara que ocupó parte de su dieta para medalla otorgada a Gonzalo Feitobiobiochile.cl
- 9Yuly launchesen.wikipedia.org
- 10HTC宣布计划于第二季度推出手机及AR/VR新品eprice.com.tw
- 11HTC推出VIVE远距应用解决方案chinatimes.com
- 12HTC推出VIVE Pro Eye企业产品组合chinatimes.com
- 13VIVE Cosmos精英套装发布tech.sina.com.cn
- 14Vive获得有限制的银行牌照crowdfundinsider.com
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