VWO is a digital experience optimization platform offering experimentation, behavior analytics, personalization, and related tools.
Last updated September 11, 2026
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Overview
VWO is a SaaS platform for digital experience optimization. Its official site describes AI-powered digital optimization to maximize conversions, with capabilities spanning experimentation, behavior analytics, personalization, and web rollouts. The official About page states VWO was established in 2009 and offers a suite of products including VWO Testing, VWO Insights, VWO Feature Experimentation, VWO Personalize, VWO Web Rollouts, and VWO Data360. A separate official information page describes VWO as a SaaS company providing a Conversion Rate Optimization (CRO) and experimentation platform, founded in 2010 in India by Wingify, and notes a majority investment by Everstone Capital in early 2025.
History
The official About page states VWO was established in 2009 and began as a project in a New Delhi room, evolving into an intuitive visual editor for A/B testing. A separate official information page states VWO was founded in 2010 in India by Wingify and describes it as a SaaS company providing a Conversion Rate Optimization (CRO) and experimentation platform. That page also notes a majority investment by Everstone Capital in early 2025 and that VWO's parent company Wingify acquired AI-powered user insights startup Blitzll in 2025.
Products and positioning
Product categories. VWO Testing · VWO Insights · VWO Feature Experimentation · VWO Personalize · VWO Web Rollouts · VWO Data360
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