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Württembergische Versicherung

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Württembergische Versicherung is a German insurer headquartered in Kornwestheim, focused on property and casualty insurance.

Last updated September 25, 2026

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Overview

Württembergische Versicherung is a German insurance company headquartered in Kornwestheim. Founded in 1828 as Württembergische Privat-Feuer-Versicherungs-Gesellschaft, it began as a private property insurer and is described in the supplied company information as operating in property and casualty insurance. The company belongs to the Württembergische Versicherungsgruppe, alongside Württembergische Lebensversicherung AG and other companies. Both the property-and-casualty company and the life insurer are subsidiaries of the financial-services group Wüstenrot & Württembergische AG. The company’s history and public-facing identity reflect a long-standing insurance business that has adapted its name and distribution over time. It operated under the name Württembergische Feuerversicherung until a change of name in 1991. Today, its German-language website presents a customer-service model combining local advisers and agencies with digital contact and service options. The company describes its role as accompanying customers through different stages of life and making insurance understandable and accessible. The supplied sources identify Kornwestheim as the headquarters and also name locations in Cologne, Hanover, Hamburg, Leipzig and Karlsruhe. The website promotes adviser searches and in-person and online consultations. It also presents service resources for insured customers. A separate Württembergische Krankenversicherung is mentioned in the group’s service material; that reference should not be taken to mean that health insurance is part of Württembergische Versicherung AG’s stated property-and-casualty business. The brand’s present-day positioning emphasizes dependable protection, personal availability and digital access. Its corporate site describes the company as a partner for customers’ future security and highlights both personal and digital interaction. In October 2017, the wider W&W group launched Adam Riese as a purely digital insurance brand; the supplied history notes that Württembergische Versicherung AG partly handles contract and claims inquiries for Adam Riese customers.

History

Württembergische Versicherung traces its origins to 1828, when it was founded as Württembergische Privat-Feuer-Versicherungs-Gesellschaft. The supplied German-language company history describes it as the first private property insurance company in southern Germany. Its early identity was centered on fire insurance; the name Württembergische Feuerversicherung remained in use until the company changed its name in 1991. A related strand of the company’s history is its connection with the Allgemeine Rentenanstalt (ARA) in Stuttgart. Close business relations between the organizations had existed since 1923. The ARA, founded in 1833, became Württembergische Lebensversicherung AG when the Württembergische Versicherungsgruppe was formed in 1991. Württembergische Versicherung and the life insurer subsequently formed part of the broader insurance group. The company is based in Kornwestheim. The supplied reference also lists locations in Cologne, Hanover, Hamburg, Leipzig and Karlsruhe. Its current website emphasizes a combination of personal advice and digital interactions, including adviser discovery and online consultation options. The company presents its work as supporting customers through different life stages and helping them find security for the future. The brand has also been involved in the distribution and servicing arrangements of a newer digital insurance offering within its wider corporate group. In October 2017, Adam Riese, described in the supplied history as a corporate start-up of the W&W group and a purely digital insurer, began selling through comparison portals, brokers and its own website. Württembergische Versicherung AG partly handles Adam Riese customers’ contract and claims inquiries. The company is identified as a subsidiary of Wüstenrot & Württembergische AG and operates in property and casualty insurance.

  • 2017

    Adam Riese begins digital insurance sales

  • 1991

    Name change and formation of the insurance group

  • 1923

    Close business relations with ARA begin

  • 1828

    Founded as Württembergische Privat-Feuer-Versicherungs-Gesellschaft

Products and positioning

A German insurer positioning itself as a dependable, long-term partner, with local advisers and digital customer contact.

  • Property and casualty insurance

    The company’s stated business is property and casualty insurance.

Sources6 sources

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