Wall Drug
Wall Drug is a roadside drug store and tourist attraction in Wall, South Dakota, founded in 1931 and known for offering free ice water to travelers.
Last updated September 15, 2026
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Overview
Wall Drug is a drug store and roadside attraction located in Wall, South Dakota. According to its official website, it grew from its beginnings in 1931 into a thriving oasis offering dining, activities, gifts and souvenirs, visitor information, and free ice water. Ted and Dorothy Hustead bought the only drugstore in Wall in December 1931, and the business became known for drawing road-weary travelers with free ice water and roadside signs. Today the site reports more than 2 million visitors each year and continues to offer amenities such as home-style meals, 5 cent coffee, and free ice water.
History
Wall Drug began in December 1931, when Dorothy and Ted Hustead bought the only drugstore in Wall, South Dakota, a small prairie town on the edge of the Badlands. Business was initially bad, but the Husteads turned free ice water into a successful idea, using signs with catchy jingles to draw travelers. The official website states that Wall Drug grew from its humble beginnings in 1931 to a thriving oasis, and that many road-worn travelers stop there and leave refreshed, just as they did more than 80 years ago. The site also notes that the city of Wall was once known as 'the geographical center of nowhere' and that the Great Depression was taking hold across the United States in the early days. Today, Wall Drug continues to offer dining, activities, gifts and souvenirs, visitor information, and free ice water, and it reports more than 2 million visitors each year. It has also been a popular stop on the road to areas like Mount Rushmore or Rapid City, and the Hustead family offered free coffee and donuts to United States Air Force service personnel traveling to and from Ellsworth Air Force Base; Wall Drug still provides free coffee and donuts to armed services members.
Products and positioning
A well-known roadside tourist attraction and drug store in Wall, South Dakota, drawing more than 2 million visitors a year.
Product categories. Dining · Activities · Gifts and souvenirs · Visitor information · Free ice water · 5 cent coffee · Homemade donuts
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