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Warhammer is Games Workshop's tabletop miniatures and fantasy-fiction brand, encompassing Warhammer 40,000, Warhammer Age of Sigmar and related games, novels and hobby products.

Last updated October 14, 2026

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Overview

Warhammer is the principal tabletop miniatures brand developed and commercialized by Games Workshop Group PLC. It combines collectible plastic and resin miniatures, tabletop battle rules, army-building systems, fictional settings, painting and modeling activities, licensed games, novels and a dedicated retail and community network. The name is used across several related universes rather than for a single game: the dark science-fiction setting of Warhammer 40,000, commonly abbreviated as Warhammer 40K, and the fantasy setting now known as Warhammer Age of Sigmar are the two most prominent current lines. The earlier Warhammer Fantasy Battle setting remains important to the brand's history and was subsequently revived in a separate form as Warhammer: The Old World. Games Workshop began developing its own fantasy miniatures and rules during the 1980s. Warhammer Fantasy Battle emerged as a rank-and-flank mass-battle game in 1983, giving the company a proprietary setting around which it could sell miniatures, rulebooks and supplements. Warhammer 40,000 followed in 1987, translating the broad appeal of miniature wargaming into a dystopian far-future universe featuring human, alien and supernatural factions. Its emphasis on distinctive armies, dramatic artwork, memorable fictional language and extensive background fiction helped it become one of the best-known tabletop gaming properties internationally. The brand's commercial model is centered on a hobby cycle: customers select an army or faction, purchase miniatures, assemble and paint them, learn the rules, and play battles in stores, clubs or organized events. This creates several connected product categories, including starter sets, individual miniatures, army books, codexes, paints, tools, terrain, accessories and fiction. Games Workshop's own stores and webshops provide direct distribution, while independent specialist retailers and distributors broaden international reach. The company also licenses the intellectual property for video games, board games, publishing, apparel and other entertainment products, although the core brand remains tabletop miniatures. A major turning point came when Games Workshop discontinued the original Warhammer Fantasy Battle setting and launched Warhammer Age of Sigmar in 2015. Age of Sigmar retained recognizable elements of the fantasy range while replacing the old world with a different cosmology and rules framework. The change was controversial among some long-time players, but it established a continuing fantasy line alongside Warhammer 40,000. The company later announced Warhammer: The Old World, a return to the earlier fantasy setting in a new rules and product line, broadening the brand's appeal to players interested in its historical fantasy identity. Warhammer is also a media and licensing property. Its settings support a large library of novels and short fiction, animation and other screen projects, and numerous electronic games across strategy, role-playing, action and collectible formats. These adaptations extend awareness beyond tabletop gaming while also directing audiences back toward the miniatures and fiction ecosystems. The brand's present identity therefore spans a physical hobby product, a rules-driven social game, a shared fictional universe and a global fan culture. Because the supplied reference does not identify a single reliable encyclopedia article for the precise brand entity, this entry treats Warhammer as the Games Workshop brand family rather than attempting to equate it with a particular game title.

History

Warhammer's history is closely tied to Games Workshop's transition from a general hobby retailer and games publisher into a specialist creator of proprietary tabletop miniatures systems. During the early 1980s, Games Workshop developed Warhammer Fantasy Battle as a mass-combat fantasy game supported by its own miniatures and fictional setting. The system helped the company move beyond distributing other manufacturers' products and created an integrated business in which rules, models, background fiction and hobby supplies reinforced one another. In 1987, Games Workshop introduced Warhammer 40,000, initially presented as a far-future tabletop battle game. The setting combined science-fiction warfare with gothic, dystopian and supernatural themes. Its faction-based structure allowed players to collect distinctive armies, while successive editions expanded the rules, model ranges and narrative setting. Warhammer 40,000 eventually became the company's most internationally recognizable property and a major foundation of Games Workshop's direct retail, trade and licensing activities. The original Warhammer Fantasy Battle line continued through multiple editions and developed a substantial community of players, painters, collectors and fiction readers. Its setting was substantially revised in 2015 when Games Workshop ended the existing game and introduced Warhammer Age of Sigmar. Age of Sigmar used a new fantasy setting and a different rules structure, while retaining elements of the earlier intellectual property and many recognizable faction concepts. The change allowed Games Workshop to reposition its fantasy offering, although it also generated disagreement among some established players. Games Workshop subsequently maintained and expanded several connected Warhammer businesses. Citadel became associated with the company's miniatures, paints and modeling supplies. Specialist Warhammer stores and organized community activities supported customer acquisition and encouraged regular hobby engagement. Independent retailers remained important distribution partners, while the company's websites and direct sales operations increased access to products in international markets. The brand also became a platform for licensed computer and console games, tabletop collaborations, publishing and other forms of entertainment. The announcement and development of Warhammer: The Old World represented a further expansion of the fantasy portfolio. Rather than simply restoring the discontinued game, the project was positioned as a separate product line set in an earlier version of the broader fantasy continuity. It allowed Games Workshop to serve interest in the classic setting while continuing Age of Sigmar as its principal current fantasy universe. Today, Warhammer functions as a family of related brands and settings rather than a single product. Warhammer 40,000 supplies the dominant science-fiction identity; Age of Sigmar provides the current high-fantasy line; and The Old World draws on the legacy of Warhammer Fantasy Battle. Their common commercial foundation is the collection, assembly, painting and play of miniatures, supported by rules, narrative material, retail stores, events, digital adaptations and fan communities. The exact corporate and product boundaries can vary by context, but Games Workshop remains the controlling company and principal source of the core tabletop products.

  • 2019

    The Old World is announced

    [1]

    Games Workshop announces Warhammer: The Old World, a future fantasy tabletop line drawing on the earlier Warhammer setting.

  • 2015

    Warhammer Age of Sigmar replaces the former fantasy game line

    [1]

    Games Workshop concludes the existing Warhammer Fantasy Battle product line and launches Age of Sigmar as a new fantasy game and setting.

  • 1987

    Warhammer 40,000 launches

    [1]

    Games Workshop publishes the first Warhammer 40,000 game, creating the brand's major far-future science-fiction setting.

  • 1983

    Warhammer Fantasy Battle is introduced

    [1]

    Games Workshop releases the first Warhammer Fantasy Battle game, establishing the fantasy miniatures property that became the foundation of the Warhammer brand.

Products and positioning

A premium, hobby-led tabletop miniatures ecosystem built around collectible armies, extensive fictional settings, painting and modeling, and community-based play.

  • Science-fiction tabletop miniatures wargame · 1987

    Warhammer 40,000

    Warhammer 40,000 is a far-future tabletop battle game centered on collectible armies representing human, alien and supernatural factions. Players assemble and paint miniatures, construct army lists and use rulebooks and faction publications to conduct battles. Its setting, visual identity and extensive fiction have made it the best-known Warhammer line and a major source of licensed video games, novels and other adaptations.

  • Fantasy tabletop miniatures wargame · 2015

    Warhammer Age of Sigmar

    Age of Sigmar is Games Workshop's current primary fantasy Warhammer game. It uses a setting of magical realms and competing factions, with armies represented by detailed miniatures and supported by core rules, faction books, narrative campaigns and hobby materials. The line was introduced in 2015 after the conclusion of the original Warhammer Fantasy Battle product line.

  • Fantasy tabletop miniatures wargame

    Warhammer: The Old World

    The Old World is a fantasy tabletop game that revisits the earlier Warhammer fantasy setting in a separate product line. It is designed for players who want the older world's armies, themes and rank-and-flank style while using a current rules and release structure. The line extends the Warhammer portfolio without replacing Age of Sigmar.

  • Miniatures, paints and hobby supplies

    Citadel

    Citadel is Games Workshop's associated range of miniatures, paints, brushes, tools, basing products and other modeling supplies. It supports the assembly and painting stages of the Warhammer hobby and is distributed through Games Workshop stores, direct channels and specialist retailers.

Brand decisions

  • 2019

    Develop Warhammer: The Old WorldStrategy

    Background

    Games Workshop faced continuing interest in the earlier Warhammer fantasy setting after the launch of Age of Sigmar.

    Action taken

    The company announced a separate product line returning to the earlier fantasy world and its historical-era setting.

    Aftermath

    The announcement broadened the fantasy portfolio by serving legacy-setting interest while Age of Sigmar continued as the current fantasy line.

  • 2015

    Replace Warhammer Fantasy Battle with Age of SigmarStrategy

    Background

    Games Workshop ended the long-running Warhammer Fantasy Battle product line and its existing setting structure after multiple editions.

    Action taken

    The company introduced Age of Sigmar with a new setting, rules framework and product direction while retaining selected fantasy factions and concepts.

    Aftermath

    The change produced strong debate within the established community but created a continuing fantasy line alongside Warhammer 40,000.

Sources3 sources

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