Wayflyer
Wayflyer is an Irish non-bank lender providing revenue-based financing, invoice discounting, factoring, and inventory finance to e-commerce and technology businesses.
Last updated August 31, 2026
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Overview
Wayflyer is an Irish financial-technology company and non-bank lender founded in Dublin in 2019 by Jack Pierse and Aidan Corbett. The company was created to address a financing gap faced by digitally native businesses, particularly e-commerce and technology companies whose revenues may be generated through online advertising, recurring or non-recurring sales, and rapidly changing inventory requirements. Traditional banks can find these businesses difficult to underwrite because they may have limited fixed assets, short operating histories, volatile sales patterns, or substantial working-capital needs. Wayflyer positions itself as an alternative source of growth capital built around a company's trading performance rather than conventional secured lending alone. Its services include revenue-based financing, invoice discounting, factoring, and inventory finance. In practical terms, Wayflyer provides businesses with access to capital that can be used for inventory purchases, marketing expenditure, expansion, and general working capital. Revenue-based arrangements are linked to the future performance of a business, while invoice-related products help companies obtain liquidity from receivables before customers have paid. The company's customer focus has historically been concentrated on consumer brands and e-commerce operators, although its lending base also includes technology-driven companies and, from 2024, wholesalers. Wayflyer's growth accelerated during the early 2020s. It raised a $76 million Series A round in May 2021 led by Left Lane Capital, followed by a $150 million Series B round announced in February 2022 and led by DST Global. The Series B financing placed the company among Ireland's privately held technology businesses valued at more than $1 billion, commonly described as unicorns. In addition to equity financing, Wayflyer arranged large debt facilities to support its lending activities, including a $300 million facility with JPMorgan in May 2022 and a $253 million facility from Credit Suisse in September 2022. By September 2022, the company was reported to serve approximately 1,500 clients worldwide and to have originated more than €1 billion in loans since its establishment. Its expansion created an international operating footprint, with offices reported in Dublin, London, New York, and Sydney by November 2024. The company also broadened its addressable market in 2024 by beginning to finance wholesalers, extending beyond its earlier emphasis on digitally native consumer businesses. Wayflyer's business model combines technology-enabled underwriting with access to institutional debt and equity capital. This allows it to offer financing more quickly and in forms that may be more flexible than traditional bank loans, while also exposing the business to credit, funding, interest-rate, and macroeconomic risks. Its performance has reflected the changing funding environment for fintech lenders: reported revenue increased from €36.33 million in 2022 to €62.5 million in 2023, while the company later reported a €48 million loss for the 2024 financial year alongside revenue of €95.2 million. Wayflyer remains a private company whose identity is closely associated with alternative financing for online commerce, inventory-heavy businesses, and growth-stage technology companies.
History
Wayflyer was established in Dublin in 2019 by Jack Pierse and Aidan Corbett. Its founding premise was that online businesses and technology companies often require capital more quickly and flexibly than traditional banks can provide. E-commerce companies may need to buy inventory before sales occur, invest heavily in digital advertising, or manage uneven cash flow caused by customer payment cycles. Wayflyer sought to address these requirements through alternative finance products linked to business performance and receivables. The company initially concentrated on technology businesses and consumer brands, with particular attention to e-commerce companies whose income could be assessed through digital sales and advertising data. Its product set developed around revenue-based financing, invoice discounting, factoring, and inventory finance. These products gave customers access to working capital without relying exclusively on conventional term loans or equity fundraising. Wayflyer's institutional expansion began in May 2021, when it raised $76 million in Series A funding led by Left Lane Capital. In February 2022, it announced a $150 million Series B round led by DST Global. The financing placed the company among Ireland's privately held technology unicorns. Equity funding was complemented by debt facilities that supplied capital for onward lending. Wayflyer agreed a $300 million debt facility with JPMorgan in May 2022 and a further $253 million facility from Credit Suisse in September of that year. The company reported rapid customer and loan growth during 2022. By September, it was said to have approximately 1,500 clients globally and to have supplied more than €1 billion in loans since its founding. This growth reflected strong demand for e-commerce finance but also placed Wayflyer within a broader group of fintech lenders exposed to funding-market conditions, credit losses, and changes in online retail activity. Wayflyer developed an international presence through offices in Dublin, London, New York, and Sydney. In 2024, it expanded into financing wholesalers for the first time, broadening its commercial scope beyond its original concentration on digital consumer businesses. The company was also described in November 2024 as Ireland's fastest-growing technology company. Financial results later illustrated both the scale and challenges of the model. Revenue rose from €36.33 million in 2022 to €62.5 million in 2023. For the 2024 financial year, reported revenue increased by 50% to €95.2 million, while the company recorded a €48 million loss. Wayflyer's history therefore combines rapid venture-backed expansion, substantial institutional borrowing, geographic growth, and continuing adaptation of its lending products. It remains a private Irish alternative-finance business serving e-commerce, technology, consumer-brand, and wholesale companies.
- 2024
Expansion into wholesale finance
[1]Wayflyer begins financing wholesalers, extending its addressable market beyond its earlier e-commerce emphasis.
- 2022
Series B financing and unicorn status
[1]The company raises $150 million in Series B funding led by DST Global and is reported to have reached a valuation above $1 billion.
- 2022
Major debt facilities arranged
[1]Wayflyer agrees a $300 million facility with JPMorgan and a $253 million facility with Credit Suisse.
- 2022
Loan origination passes €1 billion
[1]The company is reported to have approximately 1,500 clients and to have provided more than €1 billion in loans since inception.
- 2021
Series A financing
[1]Wayflyer raises $76 million in a Series A round led by Left Lane Capital.
- 2019
Wayflyer is founded in Dublin
[1]Jack Pierse and Aidan Corbett establish Wayflyer to provide alternative financing to technology and digitally oriented businesses.
Products and positioning
A technology-enabled alternative lender for e-commerce, consumer-brand, technology, and wholesale businesses that need flexible growth and working-capital finance.
Alternative business finance
Revenue-based financing
Financing structured around a company's future trading performance and revenue generation. It is designed for growth-oriented e-commerce and technology businesses that need capital for marketing, inventory, or expansion but may not fit conventional bank underwriting models.
Receivables finance
Invoice discounting and factoring
Receivables-oriented products that help businesses obtain liquidity against invoices or outstanding customer payments. These services can shorten the wait between making a sale and receiving cash, supporting working-capital management for growing businesses.
Working-capital finance
Inventory finance
Funding intended to help consumer brands, e-commerce operators, and other inventory-dependent businesses purchase or replenish stock. The product addresses the cash-flow gap that arises when inventory must be acquired before the resulting sales are collected.
Brand decisions
2024
Enter wholesale financingStrategyBackground
Wayflyer had historically focused on e-commerce, consumer brands, and technology businesses, while wholesalers also face substantial inventory and working-capital requirements.
Action taken
The company expanded its financing activity to wholesalers.
Aftermath
The move broadened Wayflyer's potential customer base beyond digitally native consumer companies.
Recent events
Sources2 sources
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