Wise Company
The Wise Company was a department store in Long Beach, California, founded by W. H. "Herb" Wise and known for its 1929 Art Deco building.
Last updated October 30, 2026
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Overview
The Wise Company (stylized The Wise Co., also known as The Wise Store) was a department store based in Long Beach, California. Its origins trace to 1894, when founder W. H. "Herb" Wise opened a grocery store at Cherry Avenue and Third Street. In 1902 he opened "The Cash Store" grocery at Pine and First Street, and the business gradually expanded into dry goods, linens, and furniture. In 1925 Wise purchased The Wall Company department store, renamed the business The Wise Company, and opened a new 57,000-square-foot store at 113–123 Broadway. A larger Art Deco building at 216 Pine Avenue opened in 1929, adding 135,000 square feet of floor area. Wise retired and closed the store in 1934. The building later housed other retailers, including Montgomery Ward, but remained largely vacant for decades and was seen as a blight on downtown Long Beach. It still stands today, refaced with glass and steel.
History
The Wise Company began in 1894 when W. H. "Herb" Wise opened a grocery store at Cherry Avenue and Third Street in Long Beach, California. In 1902 he opened "The Cash Store" grocery at Pine and First Street, offering the first grocery delivery by motor vehicle in Southern California. The store expanded into dry goods, linens, and furniture, and moved to larger locations in 1906 and 1911. In 1925 Wise bought The Wall Company department store, renamed the business The Wise Company, and opened a new 57,000-square-foot store at 113–123 Broadway. In 1929 a larger Art Deco building at 216 Pine Avenue opened, adding 135,000 square feet. Wise retired and closed the store in 1934. The building was mostly vacant for decades, though Montgomery Ward operated in part of it until 1958. Various attempts to revive the building failed, and it was considered a blight on downtown Long Beach. The building still exists, refaced with glass and steel.
- 1958
Montgomery Ward closes its store in the eastern portion of the building.
- 1934
Wise closes the store and retires.
- 1929
Opens new Art Deco building at 216 Pine Avenue.
- 1925
Buys The Wall Company department store, renames to The Wise Company, opens new store at 113–123 Broadway.
- 1911
Moves to Broadway west of Pine.
- 1906
Moves to 333 Pine between Third and Fourth.
- 1902
Opens "The Cash Store" grocery at Pine and First Street.
- 1894
W. H. Wise opens a grocery store at Cherry Avenue and Third Street in Long Beach.
Products and positioning
A local department store serving Long Beach, California, in the early 20th century.
Product categories. groceries · dry goods · linens · furniture
Controversies
2020
We Company directors sue SoftBank over tender offer commitment
Two We Company directors, acting in the name of its special committee, sued SoftBank Group on April 7, alleging that it breached its commitment to make a tender offer. SoftBank disputed the allegations and said it would contest them in court.
Recent events
Reported
We Company directors sue SoftBank over tender offer commitment[2]
Two We Company directors, acting in the name of its special committee, sued SoftBank Group on April 7, alleging that it breached its commitment to make a tender offer. SoftBank disputed the allegations and said it would contest them in court.
Reported
We Company announces withdrawal of IPO filing[3]
We Company announced that it would withdraw its S-1 filing with the U.S. Securities and Exchange Commission while seeking to postpone its IPO.
- Unconfirmed
Reported
WeWork names Artie Minson and Sebastian Gunningham co-CEOs[4]
WeWork said parent company We Company CFO Artie Minson and vice chairman Sebastian Gunningham would become WeWork co-CEOs.
Sources10 sources
- 1Wise Companyen.wikipedia.org
- 2We Company directors sue SoftBank over tender offer commitmentnews.cnyes.com
- 3We公司宣布撤回IPO招股说明书news.qq.com
- 4WeWork任命阿蒂·明森和塞巴斯蒂安·冈宁安为联合首席执行官finance.sina.com.cn
- 5延迟IPO后,WeWork创始人迫于压力辞去CEO一职chinaz.com
- 6WeWork还能Work吗:创始人离职 拟裁员5000人finance.sina.com.cn
- 7WeWork还能Work吗?创始人离职 拟裁员5000人tech.sina.com.cn
- 8WeWork首席执行官诺伊曼辞职 拟裁员5000人finance.sina.com.cn
- 9WeWork宣布首席执行官亚当·诺伊曼辞职 保留非执行董事长职位_个股资讯_市场_中金在线sc.stock.cnfol.com
- 10WeWork宣布首席执行官亚当·诺伊曼辞职,保留非执行董事长职位finance.sina.com.cn
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