We Norwegians
A Norwegian brand founded in 2013 offering skiwear and knitwear for men and women, blending functionality with Scandinavian luxury.
Last updated September 2, 2026
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Overview
We Norwegians is a Norwegian brand founded in 2013 and launched in 2014 by entrepreneurial couple Tove Grane and Øyvind Lauritzen. The brand offers skiwear and knitwear for men and women, designed to be versatile for various occasions. The knitwear is centered on merino wool and traditional Norwegian knitting techniques, while the skiwear draws inspiration from retro aesthetics of the 60s, 70s, and 80s.
History
Founded in 2013 and launched in 2014, We Norwegians was created by Tove Grane and Øyvind Lauritzen. The brand offers skiwear and knitwear for men and women, with knitwear centered on merino wool and traditional Norwegian knitting techniques. The skiwear draws inspiration from retro aesthetics of the 60s, 70s, and 80s.
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