Webtrends
Webtrends is a digital analytics provider founded in 1993, offering analytics for SharePoint, Microsoft 365, and web apps.
Last updated September 15, 2026
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Overview
Webtrends is a digital analytics company that states it founded the web analytics industry with its Log Analyzer product in 1993 and later created the first SaaS solution for marketing analytics. It now positions itself as a leader for SharePoint and Microsoft 365 analytics, providing data to measure adoption, user engagement, and usage of Microsoft 365 and custom apps. Its analytics offerings include customizable dashboards, standard and custom reports, and data export options such as XML, Excel, CSV, PDF, and Power BI, available on premises or as SaaS. The company works with clients directly or through international reseller partners, and its mailing address is in Portland, Oregon.
History
Webtrends states that it founded the web analytics industry with its Log Analyzer product in 1993, and then created the first SaaS solution for marketing analytics. Since 1993, it has been a leader in digital analytics products. It later became a leader for SharePoint and Microsoft 365 analytics, with Webtrends Analytics for SharePoint designed for SharePoint to provide analytics enabling organizations to measure content usage, engagement, and team collaboration. As of its About Us page, it reported 28 years in business.
Products and positioning
Leader in digital analytics products, and leader for SharePoint and Microsoft 365 analytics.
Webtrends Analytics for SharePoint
Designed for SharePoint, providing analytics to measure content usage, engagement, and team collaboration.
Webtrends Analytics for Web Apps
Analytics for web apps with standard measures and customizable tracking.
Webtrends Analytics for Microsoft 365
Provides data to measure adoption, user engagement, and usage of Microsoft 365.
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