Whack Records
An Australian independent record label founded by members of the dance group Sneaky Sound System.
Last updated August 26, 2026
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Overview
Whack Records is an Australian independent record label associated primarily with Sneaky Sound System, the electronic and dance act whose members Daimon Downey and Angus McDonald founded the label. The label appears to have been established as a vehicle for issuing and organizing the group’s official recordings rather than as a broad, multi-artist record company with a publicly documented roster. Available reference material identifies Sneaky Sound System as its artist and describes a catalog-management system built around the WHACK numbering convention. The label’s most distinctive feature is this release-identification system. Official Sneaky Sound System releases were assigned sequential WHACK numbers, with the number placed after the word “WHACK.” The system functions as a chronological catalog of the group’s releases and is comparable to numbering schemes used by some artist-led labels and imprints. Variants of a release could receive modified numbering, while promotional-only items generally did not receive their own WHACK designation. The label also used WHACKV numbers for official vinyl releases, separating the vinyl sequence from the broader release sequence. Some UK editions were cataloged under a separate SNEAK numbering system. SNEAK numbers served a similar purpose to WHACK numbers but appear to have been used mainly, or only, on United Kingdom releases. Documented examples include the “Pictures” and “UFO” singles in CD and vinyl formats. These parallel systems provide a framework for distinguishing territories, formats, and alternate editions within Sneaky Sound System’s discography. Whack Records is therefore best understood as an artist-controlled or artist-linked independent label imprint centered on the recorded output of Sneaky Sound System. Publicly available information does not establish a precise founding year, corporate structure, headquarters beyond Australia, current operating status, financial performance, or a wider roster of signed artists. Its historical importance in the available record lies less in scale than in the way it gave the group a branded, internally coherent system for presenting and sequencing its releases across formats and markets.
History
Whack Records was founded by Daimon Downey and Angus McDonald, members of the Australian dance group Sneaky Sound System. The available reference material does not give a precise founding date or describe a separate corporate history for the label. Instead, Whack Records is presented as an independent imprint closely tied to the group’s own recorded output. The label’s cataloging practice is central to its identity. Sneaky Sound System releases were assigned sequential WHACK numbers, creating a chronological sequence for official releases. The convention was applied to standard releases and could be adjusted for alternate versions or multiple editions of the same title. Promotional-only releases generally fell outside the sequence. In addition to the main WHACK series, official vinyl editions were assigned WHACKV numbers, establishing a separate chronological track for vinyl products. The group’s releases in the United Kingdom used another sequence, known as SNEAK numbers. This system followed the same basic logic as the WHACK series but appears to have been associated particularly with UK editions. The documented SNEAK catalog includes CD and vinyl editions of the singles “Pictures” and “UFO.” These entries show how the label’s numbering practice could distinguish format and territory while maintaining a recognizable relationship to the artist’s broader catalog. The surviving public description of Whack Records identifies Sneaky Sound System as its artist and does not document a substantial external roster, major corporate parent, public listing, or financial disclosures. Consequently, the label is most accurately characterized as an Australian artist-centered independent record imprint. Its role was to provide a branded framework for the group’s releases and to organize those releases across formats and markets. Information about later operations, additional artists, personnel changes, and the label’s present status is not established by the cited material.
Formation by Sneaky Sound System members
[1]Daimon Downey and Angus McDonald founded Whack Records as an Australian independent label associated with their group, Sneaky Sound System.
Introduction of the WHACK release sequence
[1]Official Sneaky Sound System releases were organized through sequential WHACK numbers, providing a chronological cataloging system.
Creation of the WHACKV vinyl sequence
[1]The label used WHACKV numbers to identify and chronologically order official vinyl releases.
Use of SNEAK numbers for UK editions
[1]A related SNEAK numbering system appeared on UK releases, including CD and vinyl editions of “Pictures” and “UFO.”
Products and positioning
An artist-linked Australian independent label imprint focused on issuing, branding, and cataloging Sneaky Sound System recordings.
Recorded music catalog
WHACK-numbered releases
The main Whack Records catalog consists of official Sneaky Sound System releases identified by sequential WHACK numbers. The numbering marks the order in which releases were issued and may be modified to distinguish alternate versions or multiple editions. Promotional-only releases were generally excluded from the numbered sequence.
Vinyl recordings
WHACKV vinyl releases
WHACKV is a parallel numbering convention for official Sneaky Sound System vinyl releases. It preserves the label’s chronological cataloging approach while identifying vinyl as a distinct format series.
Territorial and format editions
SNEAK-numbered UK releases
A separate cataloging sequence associated with UK editions of Sneaky Sound System recordings. Documented examples include CD and vinyl versions of the singles “Pictures” and “UFO.”
Sources1 sources
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