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Whatnot

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Whatnot is a live shopping marketplace for buying, selling, and connecting around collectibles and consumer goods.

Last updated September 15, 2026

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First read
Nov 4, 2026
Latest read
Nov 4, 2026

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Overview

Whatnot describes itself as a live shopping marketplace where users can shop, sell, and connect around things they love. Its official site states that it spans more than 250 categories, including coins, sneakers, fashion, electronics, sports and Pokémon cards, plants, and jewelry.

Products and positioning

Live shopping marketplace

Recent events

  • Reported

    Whatnot acquires Pastel Labs[2]

    Whatnot acquired Pastel Labs in an all-stock acqui-hire deal; Pastel Labs founder Jeff Chang became Whatnot's head of Growth.

Read more

Sources2 sources

  1. 1Whatnot: Shop, Sell, Connectwhatnot.com
  2. 2Whatnot 收购 Pastel Labsfinance.yahoo.com

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