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Whirlpool's official website in Ireland, offering major appliance information. American multinational manufacturer and marketer of home appliances headquartered in Benton Charter Township, Michigan.

Last updated November 4, 2026

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Overview

Whirlpool Corporation is an American multinational manufacturer and marketer of home appliances headquartered in Benton Charter Township, Michigan. The company traces its origins to November 11, 1911, when Louis Upton and his uncle Emory Upton founded the Upton Machine Company in Benton Harbor, Michigan. Their early business focused on electric motor-driven wringer washers, and a crucial supply relationship with Sears, Roebuck & Co. helped establish the company as a significant appliance producer. The business adopted the name Nineteen Hundred Corporation after merging with the Nineteen Hundred Washer Company in 1929 and became Whirlpool Corporation in 1949. The Whirlpool name became closely associated with automatic washing machines after the company introduced a spinner-type washer under the brand in 1948. During the postwar period, Whirlpool broadened its product range into dryers, irons, refrigerators, cooking appliances, and other household equipment. Its 1955 acquisitions of Seeger Refrigerator Company and RCA appliance lines moved the company beyond laundry and into a more diversified major-appliance model. The RCA-Whirlpool kitchen displays of the 1950s also gave the company unusual cultural visibility, including the Whirlpool kitchen presented at the 1959 American National Exhibition in Moscow, which became part of the backdrop to the Nixon–Khrushchev Kitchen Debate. From the 1980s onward, Whirlpool pursued an acquisition-led international strategy. It acquired KitchenAid in 1986, gained a majority interest in Canadian manufacturer Inglis in 1987, purchased a controlling interest in Philips’ major-appliance operations in 1988, and added brands such as Roper and Bauknecht. The company expanded in India through a joint venture with the TVS Group and later acquired Kelvinator India. In Latin America it developed a substantial presence through Embraco and Multibrás, bringing the Brastemp and Consul brands into its portfolio. Whirlpool’s 2006 acquisition of Maytag Corporation substantially increased its scale in North America and added Maytag, JennAir, Amana, Admiral, Magic Chef, Hoover, and other businesses. Some of those brands and operations were subsequently divested, but Maytag, JennAir, and Amana remain important parts of Whirlpool’s North American brand architecture. The company later acquired a majority stake in China’s Hefei Royalstar Sanyo, bought a controlling interest in Indesit in 2014, acquired American Dryer Corporation in 2015, and purchased InSinkErator in 2022. The corporation is organized around a portfolio of global, regional, and local brands. Whirlpool and KitchenAid are its two principal global brands, while Maytag, JennAir, Amana, Brastemp, Consul, and InSinkErator serve distinct market segments and geographies. Its core categories are laundry appliances, refrigeration, cooking appliances, dishwashers, and related products. The 2025 annual report identified refrigeration, laundry, cooking, and dishwashing or other products as the main sales categories and reported approximately $15.5 billion in 2025 net sales, approximately 41,000 employees, and 35 manufacturing and technology research centers. In the 2020s, Whirlpool has concentrated increasingly on the Americas while restructuring its European, Middle Eastern, and African activities. A joint venture with Arçelik, Beko Europe, took over Whirlpool’s former European appliance business after regulatory review. Whirlpool also reduced its ownership in Whirlpool of India. As of 2026, the company remains an active publicly traded appliance manufacturer facing weak housing activity, cautious consumer spending, tariff uncertainty, and elevated financing and supply-chain costs. Management has responded with cost reductions, portfolio changes, new product launches, pricing actions, and balance-sheet restructuring.

History

Whirlpool Corporation began as the Upton Machine Company, founded in Benton Harbor, Michigan, on November 11, 1911, by insurance salesman Louis Upton and his uncle Emory Upton, who operated a machine shop. Louis had obtained a patent for a manual clothes washer and sought to adapt it to electric power. With financial backing from retail executive Lowell Bassford, the founders began producing motor-driven wringer washers. Louis’s brother Fred later joined the business. The company’s first important customer was Federal Electric, a division of Commonwealth Edison. Federal Electric initially ordered 100 washers, but a transmission defect threatened the relationship. Whirlpool recalled and repaired the machines, after which the customer doubled its order. When Federal Electric later began making washers itself, Upton sought other channels and in 1916 secured Sears, Roebuck & Co. as a customer. Sears sold Upton washers under the Allen brand, and by 1921 Upton had become Sears’ exclusive washer supplier. The relationship gave the company volume and distribution, but Upton also began developing its own brand to avoid depending entirely on one retailer. In 1929, Upton merged with the Nineteen Hundred Washer Company of Binghamton, New York, and adopted the name Nineteen Hundred Corporation. The business remained comparatively resilient during the Great Depression. During the Second World War, its factories were converted to defense production. After the war, the company returned to consumer appliances and introduced an automatic spinner-type washer in 1947 for Sears’ Kenmore brand. In 1948, the same basic product was sold under the Whirlpool name. The brand subsequently became the company’s central consumer identity, and in 1949 the corporation formally changed its name to Whirlpool Corporation. The Whirlpool Foundation was established in 1951. The 1950s marked Whirlpool’s transformation from a laundry specialist into a diversified appliance company. In 1955, it acquired Seeger Refrigerator Company and RCA’s air-conditioning and cooking-range businesses, briefly operating as Whirlpool-Seeger Corporation and using the RCA-Whirlpool name. It also acquired an International Harvester refrigeration plant. Whirlpool’s 1957 RCA Whirlpool Miracle Kitchen was presented to a mass television audience, and its 1959 kitchen exhibit in Moscow became associated with the Kitchen Debate between U.S. Vice President Richard Nixon and Soviet Premier Nikita Khrushchev. Whirlpool dropped the RCA name in 1966. The company also experimented with electronics through the acquisition of Warwick Electronics and the Thomas Organ Company, although it later exited television manufacturing and retained the organ business for its technology. Whirlpool expanded its brand and product base in the 1980s. The 1986 acquisition of KitchenAid gave the corporation a premium kitchen brand with strong design and culinary associations. The company entered India through a joint venture with the TVS Group, acquired a majority interest in Canada’s Inglis, and in 1988 bought a controlling stake in Philips’ major-appliance business. The Philips transaction created Whirlpool International and made Whirlpool the world’s largest major-appliance manufacturer by sales at that time. Roper and Bauknecht were added in 1989. In India, Whirlpool later acquired Kelvinator India and consolidated its local interests into Whirlpool of India. In Brazil and other Latin American markets, it expanded through Embraco and Multibrás, adding Brastemp and Consul to its regional portfolio. The 2000s combined international expansion with major restructuring. Whirlpool acquired Maytag in 2006 after antitrust review, adding Maytag, JennAir, Amana, Admiral, Magic Chef, Hoover, and other operations. It subsequently divested Hoover, Jade, Dixie-Narco, and other businesses while closing or consolidating several plants. In 2009, it acquired WC Woods from bankruptcy. The company celebrated its centennial in 2011 and opened a major cooking-appliance facility in Cleveland, Tennessee, in 2012. It acquired a majority stake in Hefei Royalstar Sanyo in China in 2013, bought Indesit in 2014, and acquired American Dryer Corporation in 2015. Whirlpool’s European manufacturing footprint became a major labor and political issue in 2017 when the company announced reductions in its dryer operations and the closure of the Amiens facility in France. The same year, Whirlpool and Sears ended a 101-year retail relationship following unresolved pricing negotiations. In 2022, Whirlpool acquired InSinkErator, strengthening its kitchen-related portfolio. During the 2020s, Whirlpool has reshaped its geographic and capital structure. The company combined most of its European, Middle Eastern, and African appliance business with Arçelik in Beko Europe, with Arçelik owning the majority interest. Whirlpool also sold substantial portions of its ownership in Whirlpool of India and increasingly emphasized the Americas. Its 2025 annual report described a portfolio centered on Whirlpool, KitchenAid, Maytag, JennAir, Amana, Brastemp, Consul, and InSinkErator, with approximately $15.5 billion in net sales. In 2026, weaker appliance demand, housing-market pressure, tariffs, and cost inflation prompted further pricing, cost-reduction, inventory, dividend, and debt-management actions. Whirlpool remains an active public company focused on kitchen and laundry appliances and related household products.

  • 2026

    Dividend suspension and intensified pricing actions

    [4]

    Whirlpool suspended its common dividend, announced double-digit North American pricing actions, and targeted more than $900 million of debt reduction.

  • 2025

    Americas-focused portfolio and cost program

    [1]

    Whirlpool reported approximately $15.5 billion in annual net sales, approximately 41,000 employees, and delivery of about $200 million in structural cost reductions.

  • 2024

    Beko Europe transaction completed

    [8]

    Whirlpool and Arçelik completed the combination of most Whirlpool European appliance operations into Beko Europe.

  • 2022

    InSinkErator acquired

    [6]

    Whirlpool acquired InSinkErator, expanding into food-waste disposers and adjacent kitchen products.

  • 2017

    Amiens plant closure announced

    [6]

    Whirlpool announced the closure of its Amiens, France dryer plant amid a wider European manufacturing restructuring.

  • 2015

    American Dryer Corporation acquired

    [6]

    Whirlpool completed the acquisition of American Dryer Corporation, expanding its commercial laundry capabilities.

  • 2014

    Indesit acquired

    [6]

    Whirlpool acquired control of Indesit and subsequently obtained the remaining shares.

  • 2013

    Hefei Royalstar Sanyo stake acquired

    [6]

    Whirlpool agreed to acquire a majority stake in the Chinese appliance company Hefei Royalstar Sanyo.

  • 2011

    Centennial anniversary

    [6]

    Whirlpool marked 100 years since the founding of the Upton Machine Company.

  • 2006

    Maytag acquisition completed

    [7]

    Whirlpool completed the acquisition of Maytag Corporation after U.S. antitrust review.

Products and positioning

A broad home-appliance portfolio positioned from mainstream and mid-market products to premium and luxury offerings, with emphasis on reliability, practical innovation, design, energy efficiency, and solutions for everyday life at home.

  • Major domestic appliances · 1948

    Whirlpool laundry appliances

    Laundry is the historical foundation of Whirlpool Corporation and remains one of its core categories. Whirlpool-branded products include top-load and front-load washing machines, compact washers, combination units, and clothes dryers. The range generally emphasizes capacity, fabric-care programs, convenience features, energy and water efficiency, and connected controls in selected models. The brand serves mainstream and upper-mainstream households and is sold through appliance retailers, home-improvement channels, and direct-to-consumer channels in multiple markets.

  • Refrigeration · 1955

    Whirlpool refrigerators and freezers

    Whirlpool refrigeration products include conventional refrigerators, French-door models, side-by-side units, top-freezer and bottom-freezer configurations, compact products, and freezers. Refrigeration became a major part of the company’s portfolio after the 1955 acquisition of Seeger Refrigerator Company. Current product development typically combines food-preservation functions, flexible storage, water and ice systems, energy-conscious operation, and, in selected models, connected-home features.

  • Kitchen appliances · 1955

    Whirlpool cooking appliances

    The Whirlpool cooking portfolio covers freestanding and slide-in ranges, wall ovens, cooktops, and related cooking products. The company entered the category more substantially through the acquisition of RCA cooking-range operations in the 1950s and has since used the Whirlpool, Maytag, KitchenAid, JennAir, and regional brands to cover different price and design segments. Features vary by brand and model but include convection cooking, induction, smart controls, self-cleaning systems, and integrated cooking modes.

  • Kitchen appliances

    Whirlpool dishwashers

    Whirlpool dishwashers are designed for household dish cleaning and are offered in multiple capacity, noise, rack, filtration, drying, and control configurations. They form part of Whirlpool’s broader kitchen-appliance offering and are marketed primarily in North America and other selected markets. Related portfolio brands, especially KitchenAid, Maytag, and JennAir, provide premium or specialized alternatives within the same general category.

  • Kitchen appliances

    Whirlpool microwave ovens

    Whirlpool microwave ovens include countertop, over-the-range, and built-in formats. They complement the company’s cooking and ventilation products and are sold in coordinated kitchen suites. Depending on the model and market, features can include sensor cooking, convection, combination cooking, preset programs, low-profile designs, and integration with connected-home platforms.

  • Premium kitchen and small domestic appliances · 1986

    KitchenAid appliances

    KitchenAid is Whirlpool Corporation’s principal culinary-oriented global brand and covers stand mixers, countertop appliances, cookware-related products, and major kitchen appliances. Whirlpool acquired the brand in 1986. KitchenAid is positioned around cooking, personalization, design, and the identity of the home maker, giving Whirlpool a premium brand with strong recognition in both small domestic appliances and kitchen suites.

  • Major domestic appliances · 2006

    Maytag appliances

    Maytag is a major North American appliance brand acquired through Whirlpool’s 2006 purchase of Maytag Corporation. Its portfolio includes laundry appliances, refrigerators, cooking appliances, and dishwashers. The brand is commonly positioned around durability, heavy-duty performance, and practical household reliability. Maytag remains one of Whirlpool’s principal North American brands, although its trademark value and financial performance have also been affected by broader portfolio and market conditions.

  • Luxury kitchen appliances · 2006

    JennAir appliances

    JennAir is Whirlpool Corporation’s luxury-oriented kitchen brand. Its products include premium refrigerators, cooking appliances, dishwashers, ventilation, and coordinated kitchen systems. The brand differentiates itself through high-end materials, distinctive industrial design, built-in configurations, and advanced cooking and cooling features. JennAir entered Whirlpool’s portfolio through the Maytag acquisition and serves as a flagship premium offering alongside KitchenAid’s upper-tier products.

  • Major domestic appliances · 2006

    Amana appliances

    Amana is a North American appliance brand that Whirlpool acquired through Maytag. It has historically offered refrigerators, cooking appliances, microwaves, dishwashers, washers, and dryers at accessible price points. Amana’s role within Whirlpool’s portfolio is primarily regional and value-oriented, providing a simpler alternative to the more premium KitchenAid and JennAir brands and to the performance-focused Maytag line.

  • Kitchen and food-waste appliances · 2022

    InSinkErator disposers

    InSinkErator manufactures food-waste disposers and related kitchen products. Whirlpool acquired the Wisconsin-based company in 2022. The business extends Whirlpool’s kitchen portfolio beyond conventional cooking, refrigeration, and dishwashing into household food-waste handling and plumbing-connected appliances, with products sold to residential and commercial customers in multiple markets.

  • Commercial appliances

    Commercial and professional laundry equipment

    Whirlpool Corporation has participated in commercial and professional laundry through brands, acquisitions, and specialized operations including American Dryer Corporation. These products serve laundromats, hospitality, healthcare, institutional, and other professional settings. Compared with household appliances, the commercial range emphasizes throughput, durability, serviceability, programmable controls, and lifecycle operating economics.

Controversies

  • 2020

    Whirlpool temporarily closes Tulsa plant amid COVID-19 outbreak

    Whirlpool temporarily closed its Tulsa plant because of a COVID-19 outbreak. The company said it had increased cleaning, allowed physical distancing on production lines, and checked employee temperatures; employees who tested positive and their contacts were quarantined.

Read more

Marketing campaigns

  • 2025Large-scale product refresh program

    Global

    Whirlpool reported its largest pipeline of new product refreshes in more than a decade, with more than 100 appliances introduced globally across core brands including Whirlpool, KitchenAid, JennAir, and Maytag.

    Outcome. The program was intended to stimulate demand, improve the competitiveness of the brand portfolio, and support margin and mix improvement during a weak appliance market.

  • 2011Whirlpool 100th Anniversary

    Global

    Whirlpool marked a century since the founding of the Upton Machine Company with a centennial logo and refreshed corporate identity. The campaign linked the company’s early washer heritage with its modern global portfolio.

    Outcome. The anniversary reinforced Whirlpool’s positioning as a long-established appliance company while highlighting its evolution from laundry equipment into a diversified home-appliance group.

  • 1959Whirlpool kitchen at the American National Exhibition

    United States · Soviet Union

    Whirlpool presented an advanced kitchen at the American National Exhibition in Moscow. The display illustrated American consumer abundance, domestic convenience, and appliance-centered modern living during the Cold War.

    Outcome. The exhibition became historically significant because the kitchen was the setting for the public exchange between Richard Nixon and Nikita Khrushchev known as the Kitchen Debate.

  • 1957RCA Whirlpool Miracle Kitchen

    United States

    Whirlpool used a nationally televised product and home-technology presentation to demonstrate a futuristic integrated kitchen. The program connected appliance innovation with changing domestic lifestyles and gave the RCA Whirlpool identity substantial public visibility.

    Outcome. The presentation helped establish Whirlpool as a consumer-facing innovator beyond the washing-machine category and preceded the company’s prominent participation in the 1959 Moscow exhibition.

Brand decisions

  • 2026

    Implement double-digit North American price increasePrice change

    Background

    Whirlpool cited rapid deterioration in appliance-market conditions, inflationary cost pressure, tariffs, and the need to restore margins in its Major Domestic Appliances North America business.

    Action taken

    Management announced a double-digit price increase in North America and accelerated structural cost actions, describing the pricing action as the company’s largest in more than a decade.

    Aftermath

    The company updated its 2026 outlook, targeted more than $900 million of debt reduction, and suspended its common dividend to preserve liquidity and prioritize deleveraging.

    Planned debt reduction. More than $900 million (2026 outlook)

  • 2026

    Suspend common dividend and prioritize recapitalization and debt reductionStrategy

    Background

    Whirlpool reported a first-quarter GAAP loss amid weak demand and cost pressure and sought to strengthen liquidity and reduce leverage.

    Action taken

    The board suspended the common stock dividend while management emphasized debt paydown, inventory reduction, cost takeout, and balance-sheet flexibility.

    Aftermath

    Whirlpool maintained a 2026 outlook calling for approximately $15.0 billion in net sales, approximately $700 million of operating cash flow, and more than $300 million of free cash flow, subject to market conditions.

    First-quarter 2026 GAAP net loss available to common shareholders. $71 million net earnings in first quarter 2025 → $85 million net loss in first quarter 2026 (Three months ended March 31, 2026)

  • 2025

    Execute structural cost take-out programStrategy

    Background

    Whirlpool faced weak housing activity, cautious discretionary spending, supply-chain pressure, and tariff uncertainty. Management sought to protect margins while continuing product investment.

    Action taken

    The company delivered approximately $200 million in structural cost reductions during 2025 and launched a broad product-refresh program across its principal brands.

    Aftermath

    Whirlpool reported approximately $15.5 billion in 2025 net sales and continued to emphasize an Americas-focused, higher-growth and higher-margin portfolio.

    Structural cost reductions. Approximately $200 million delivered (2025 fiscal year)

  • 2024

    Reduce Whirlpool of India ownershipStrategy

    Background

    Whirlpool continued a portfolio transformation focused on improving capital efficiency and concentrating resources on higher-priority geographies, especially the Americas.

    Action taken

    The company sold a 24% interest in Whirlpool of India for approximately $428 million and indicated that it expected to reduce its ownership further.

    Aftermath

    Whirlpool retained a controlling position initially, while the transaction generated cash for balance-sheet and portfolio priorities. The 2025 reporting described the Indian operation as no longer part of the company’s consolidated operating model in the same way as before.

    Net cash generated from sale of 24% stake. Approximately $462 million (2024 fiscal year)

  • 2023

    Create Beko Europe with ArçelikM&A

    Background

    Whirlpool sought to reshape its European, Middle Eastern, and African business while combining operations with a partner that had complementary brands and regional scale.

    Action taken

    Whirlpool and Arçelik agreed to combine the relevant appliance operations in a joint venture named Beko Europe, with Arçelik holding 75% and Whirlpool 25%.

    Aftermath

    The transaction underwent competition review in the United Kingdom and was cleared in 2024. Former Whirlpool brands and operations, including Hotpoint and Indesit activities, became part of Beko Europe.

  • 2017

    Restructure European dryer manufacturingStrategy

    Background

    Whirlpool faced excess capacity and pressure to improve the economics of its Europe, Middle East, and Africa dryer operations.

    Action taken

    The company announced reductions affecting approximately 500 positions and the closure of its Amiens, France plant.

    Aftermath

    The decision triggered worker protests and became a prominent political issue in France’s 2017 presidential election, with Emmanuel Macron and Marine Le Pen visiting striking employees.

  • 2014

    Acquire IndesitM&A

    Background

    Whirlpool pursued greater scale in European appliances and access to Indesit’s brands, manufacturing base, and regional distribution.

    Action taken

    Whirlpool agreed to purchase a 60% stake in Indesit and subsequently completed a mandatory tender offer for the remaining shares.

    Aftermath

    Indesit became a wholly owned subsidiary of Whirlpool Italia Holdings. Its operations were later incorporated into Whirlpool’s European structure before most of the European appliance business moved into Beko Europe.

    Purchase consideration. €758 million for the initial 60% stake (2014 announced transaction)

  • 2013

    Acquire majority stake in Hefei Royalstar SanyoM&A

    Background

    Whirlpool identified China as an important growth market and sought a stronger local operating platform and brand presence.

    Action taken

    The company announced an agreement to acquire a 51% stake in Hefei Royalstar Sanyo for approximately $552 million.

    Aftermath

    The transaction increased Whirlpool’s access to the Chinese appliance market through a company connected to Sanyo Electric and Hefei state-owned interests.

    Acquisition consideration. Approximately $552 million (2013 announced transaction)

  • 2006

    Acquire Maytag CorporationM&A

    Background

    Whirlpool sought greater scale and a broader brand portfolio in the North American appliance market. The transaction required antitrust review because of the parties’ positions in major household appliances.

    Action taken

    Whirlpool acquired Maytag after the U.S. Department of Justice closed its investigation and allowed the transaction to proceed.

    Aftermath

    The deal added Maytag, JennAir, Amana, Admiral, Magic Chef, Hoover, and other businesses. Whirlpool later divested several of the acquired operations but retained major brands including Maytag, JennAir, and Amana.

Recent events

  • Reported

    Whirlpool reports quarterly loss[10]

    Whirlpool posted a surprise quarterly loss; its shares fell 7%.

  • Reported

    Whirlpool Corporation welcomes Karin Risi to its board[11]

    Whirlpool Corporation announced that Karin Risi was joining its Board of Directors.

  • Unconfirmed

    Reported

    Whirlpool brand and OLIPOP collaborate to bring nugget ice and feel good taste together at home[12]

    Whirlpool brand and OLIPOP announced a collaboration to bring nugget ice and OLIPOP's feel good taste together at home, per a PR Newswire release headline.

  • Unconfirmed

    Reported

    Whirlpool Corporation invests in a carbon removal portfolio via ClimeFi[13]

    Whirlpool Corporation is investing in a carbon removal portfolio via ClimeFi, according to the reported headline.

  • Reported

    Amazon Great India Festival washing-machine discounts[14]

    The Amazon Great India Festival Sale offered washing machines from multiple brands at discounts of up to 50%.

  • Reported

    Whirlpool announces $15 million investment in Tulsa factory[15]

    Whirlpool Corporation announced a $15 million investment in its Tulsa, Oklahoma factory to increase production capabilities. The company said it expected the investment and related funding to create approximately 150 jobs.

  • Reported

    Galanz plans a partial tender offer for Whirlpool China[16]

    Whirlpool China said it had received notice that Galanz was planning a partial tender offer. The proposed offer could lead to a change in the listed company's control and was not intended to end its listing status.

  • Unconfirmed

    Reported

    Whirlpool lays off U.S. salaried workers[17]

    Whirlpool is laying off a portion of its workforce, with the cuts limited to U.S. salaried workers. The article says the company cited unexpected costs from the pandemic and that overall cost reductions are global; it does not state the number of positions affected.

  • Reported

    Whirlpool temporarily closes Tulsa plant amid COVID-19 outbreak[18]

    Whirlpool temporarily closed its Tulsa plant because of a COVID-19 outbreak. The company said it had increased cleaning, allowed physical distancing on production lines, and checked employee temperatures; employees who tested positive and their contacts were quarantined.

  • Reported

    Whirlpool launches new air-conditioner models[19]

    Whirlpool announced its TB-series wall-mounted and YS-series cabinet air conditioners, described as exceeding the new national energy-efficiency standard. The models were available for presale from March 17 and were scheduled to go on sale on March 27.

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