White Express

White Express is a cleaning franchise chain in Japan, operated by the Nihon Sawayaka Group. It is described as the largest cleaning franchise chain in Japan, with about 3,600 stores nationwide. The brand emphasizes 'love finish' (愛情仕上げ) and offers services such as same-day cleaning, high-class cleaning, and home textile cleaning.

The brand was born in 1987 when the Nihon Sawayaka Group introduced a corporate identity for the first time in the industry, creating 'White Express' with the slogan 'love finish'. The group started in 1973 in Kumamoto with a daily cleaning service. The group was established in 1976 with 18 members, and the franchise headquarters was founded in 1986. White Express expanded overseas to South Korea in 1990, Taiwan in 1993, Singapore in 1995, and China in 1999. The number of stores reached 5,000 in 1988 and 10,000 in 1994.

1. 1【公式】クリーニングのホワイト急便 ホームページwhite-ex.co.jp
2. 2ホワイト急便について｜会社案内｜クリーニングのホワイト急便white-ex.co.jp
3. 3グループ概要｜会社案内｜クリーニングのホワイト急便white-ex.co.jp
4. 4White Expresswikidata.org