Recent events
Recent events tied to this brand in public sources.
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2026
Adidas sues White Fox in Australian Federal Court alleging three-stripe trademark infringement
Adidas has sued Australian online fast-fashion retailer White Fox in the Federal Court, alleging that clothing sold with a four-stripe design is deceptively similar to Adidas's three-stripe trademark and trades off its reputation. Adidas claims White Fox rejected repeated requests to stop selling and promoting the four-stripe clothing, and it is seeking orders preventing White Fox from making four-stripe clothing and forcing it to hand over profits made on the products. The action was filed in September 2026; at the first court mention on Friday 9 October 2026, White Fox's barrister said the company would argue the four stripes are decorative rather than a trademark, and the court set the dispute down for a hearing in early 2027.
2026
Adidas sues White Fox over four-stripe designs in trademark dispute
Adidas has taken Australian clothing boutique White Fox to court in a legal dispute over stripes, claiming that White Fox's four-stripe clothing designs are substantially identical with or otherwise deceptively similar to Adidas's three-stripes trademark, which has been registered in Australia since 1957, and show an intention to trade off Adidas's reputation. Adidas is seeking legal damages for the alleged infringement, including profits earned from the products, along with interest and legal costs. White Fox's legal team has defended the move, arguing that other Australian brands such as Cotton On and Sportscraft sell items with similar decorative stripes, while Adidas counters that White Fox's advertisements featuring genuine Adidas items could create an association in the minds of consumers.
2026
Adidas sues White Fox Boutique over four-stripe clothing design trademark infringement
Adidas filed a case against Australian fashion brand White Fox Boutique in the Federal Court of Australia on September 18, alleging that White Fox has been selling and promoting clothing with a four-stripe design that comes too close to Adidas' trademark-protected three-stripe mark and could mislead shoppers. Adidas claims it repeatedly asked White Fox to stop selling the disputed clothing throughout 2026 but its requests were rejected, and it is seeking damages. During a court appearance in Sydney, Adidas argued there was an intention to trade off its reputation. White Fox Boutique has denied the allegations, arguing that four-stripe designs are also used by other fashion retailers. The claims remain contested, with a hearing scheduled for early 2027.
2026
Adidas sues White Fox Boutique in Federal Court of Australia over four-stripe designs
Adidas has taken Australian fashion label White Fox Boutique to the Federal Court of Australia, alleging that clothing featuring four parallel stripes infringes its registered three-stripe trade marks. Adidas also alleges that promotional imagery showing models wearing genuine Adidas footwear was digitally altered to remove stripes after the proceedings were lodged. Adidas is seeking orders restraining the alleged conduct together with damages or an account of profits, interest and costs. These are allegations, not court findings; White Fox's lawyers declined to comment.
2026
Adidas sues Australian label White Fox over four-stripe design trademark infringement
Adidas has filed proceedings in the Federal Court of Australia against Sydney-based online retailer White Fox, alleging that clothes and accessories sold and advertised with four parallel stripes since at least March infringe Adidas's trademarked three-stripes design, which it says has been trademarked in Australia since 1957. Adidas claims White Fox's designs are "substantially identical with or otherwise deceptively similar" to its own, and argues that White Fox's advertisements featuring people wearing genuine Adidas items could lead consumers to believe Adidas is associated with White Fox. Adidas alleges that a few days after the proceedings were lodged, an Adidas logo in White Fox's advertising was digitally altered to remove stripes. Adidas says it repeatedly asked White Fox to stop selling and promoting the clothes since March, and is seeking damages including the profit from the products plus interest and costs. The first hearing is due to begin on Friday.
2022
White Fox Boutique faces backlash over alleged copycat designs
White Fox Boutique faced backlash after influencers and small businesses accused the label of copying styles from smaller brands. The article reports allegations and comparisons, not a legal finding of infringement.
2021
WhiteFox launches STRATUS drone detection service
WhiteFox launched STRATUS, a cloud-based system for detecting and tracking drones.