White Fox
White Fox is a Japanese animation studio known for television anime adaptations including Steins;Gate, Re:Zero − Starting Life in Another World, and Akame ga Kill!.
Last updated October 30, 2026
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Overview
White Fox Co., Ltd. is a Japanese animation studio established in April 2007 by Gaku Iwasa and other former members of OLM's Team Iwasa. The studio emerged from a production group led by Iwasa at OLM and developed an identity as an independent anime producer and production studio. Its work has primarily consisted of animated television series, alongside other forms of animation production such as original video and online animation, films, and video-game-related projects. White Fox's first production was the television anime Tears to Tiara. The studio later became associated with adaptations of prominent Japanese visual novels, manga, and light novels. Its best-known credits include Steins;Gate, an acclaimed science-fiction series adapted from the visual novel of the same name; Akame ga Kill!, a dark action series based on the manga; and Re:Zero − Starting Life in Another World, a fantasy series adapted from the light novel and web-novel franchise. These productions gave White Fox broad recognition among international anime audiences and established the studio as a significant contractor and creative production partner within the Japanese animation industry. The company operates in a production environment in which studios commonly work with publishers, broadcasters, distributors, rights-holding committees, and other production partners. White Fox's public profile is therefore centered less on consumer products sold directly under a retail brand and more on the anime titles it animates and the production capabilities associated with those titles. Its brand value derives from studio credits, animation quality, adaptation work, and the visibility of the franchises connected to its productions. On July 31, 2025, it was announced that White Fox had been acquired by AlphaPolis, a Japanese publishing company. The transaction connected the animation studio with a publisher whose business includes Japanese entertainment and publishing properties. The available reference material does not specify the financial terms, governance arrangements, operational changes, or the precise scope of the acquisition. White Fox is nevertheless described as an active studio, and its principal identity remains that of a Japanese anime production company rather than a general communications-services business.
History
White Fox was founded in April 2007 by Gaku Iwasa and other former members of OLM's Team Iwasa. Iwasa had led that production team at OLM before the group separated to establish the new studio. The founding placed White Fox within Japan's established anime production network while giving it an independent corporate and creative identity. The studio's first production was Tears to Tiara, an anime television series. White Fox subsequently worked on a range of anime projects, with its output including television series and other animation formats. Its later work included adaptations of well-known properties from the visual-novel, manga, and light-novel fields. Steins;Gate became one of the studio's most prominent credits through its science-fiction narrative and strong international following. White Fox also animated Akame ga Kill!, a dark fantasy and action adaptation, and Re:Zero − Starting Life in Another World, a major fantasy title based on a light-novel franchise. These productions shaped the public perception of White Fox. Rather than being identified with a single proprietary character or consumer product, the studio became known through the titles it animated and through its role in the production of adaptations. Its work is distributed through the wider anime ecosystem of broadcasters, publishers, production committees, licensors, and international distributors. The available reference material does not provide a complete company chronology, detailed staffing history, revenue information, or a full catalog of every work, so the studio's history is best documented through its founding and its better-known productions. On July 31, 2025, AlphaPolis, a Japanese publishing company, was announced as the acquirer of White Fox. The acquisition represents a corporate connection between a publishing business and an animation studio, potentially linking AlphaPolis properties with animation production capacity. However, the available information does not state the purchase price, the exact ownership percentage, changes to management, or whether White Fox's production structure changed after the announcement. White Fox is treated as an active Japanese animation studio.
- 2025
AlphaPolis acquisition announced
[1]AlphaPolis is announced as the acquirer of White Fox on July 31.
- 2016
Re:Zero becomes a major White Fox production
[1]White Fox animates Re:Zero − Starting Life in Another World, a prominent fantasy adaptation.
- 2014
Akame ga Kill! expands the studio's prominent credits
[1]White Fox animates the television adaptation of Akame ga Kill!.
- 2011
Steins;Gate strengthens White Fox's profile
[1]White Fox animates the television adaptation of Steins;Gate, one of the studio's most recognized productions.
- 2009
Tears to Tiara becomes the studio's first production
[1]White Fox's first production is the anime series Tears to Tiara.
- 2007
White Fox is founded
[1]Gaku Iwasa and former members of OLM's Team Iwasa establish White Fox in April.
Products and positioning
A Japanese anime production studio focused on adapting prominent manga, light-novel, and visual-novel properties for television and other screen formats.
Television anime series · 2009
Tears to Tiara
Tears to Tiara was White Fox's first production after the studio was founded. Its role in the company's history is primarily as the project that established White Fox as an independent anime production studio.
Television anime series · 2011
Steins;Gate
Steins;Gate is a science-fiction anime adaptation and one of White Fox's most recognized productions. The series helped associate the studio with ambitious adaptations of visual-novel properties and contributed substantially to its visibility among anime audiences in Japan and abroad.
Television anime series · 2014
Akame ga Kill!
Akame ga Kill! is an action and dark-fantasy television anime adapted from a manga. It is among the productions most frequently associated with White Fox and forms part of the studio's portfolio of high-profile franchise adaptations.
Television anime series · 2016
Re:Zero − Starting Life in Another World
Re:Zero − Starting Life in Another World is a fantasy anime adaptation based on a light-novel franchise. The title is one of White Fox's most prominent productions and has been central to the studio's international recognition.
Controversies
2026
Adidas sues White Fox in Australian Federal Court alleging three-stripe trademark infringement
Adidas has sued Australian online fast-fashion retailer White Fox in the Federal Court, alleging that clothing sold with a four-stripe design is deceptively similar to Adidas's three-stripe trademark and trades off its reputation. Adidas claims White Fox rejected repeated requests to stop selling and promoting the four-stripe clothing, and it is seeking orders preventing White Fox from making four-stripe clothing and forcing it to hand over profits made on the products. The action was filed in September 2026; at the first court mention on Friday 9 October 2026, White Fox's barrister said the company would argue the four stripes are decorative rather than a trademark, and the court set the dispute down for a hearing in early 2027.
Brand decisions
2025
Acquisition by AlphaPolisM&ABackground
AlphaPolis, a Japanese publishing company, announced that it had acquired White Fox.
Action taken
White Fox became part of AlphaPolis's corporate ownership structure. The available material does not specify the transaction value or detailed integration plan.
Aftermath
The announcement linked White Fox's animation capabilities with AlphaPolis's publishing business. No further operational consequences are documented in the supplied reference.
Recent events
- Unconfirmed
Reported
Adidas sues White Fox in Australian Federal Court alleging three-stripe trademark infringement[2]
Adidas has sued Australian online fast-fashion retailer White Fox in the Federal Court, alleging that clothing sold with a four-stripe design is deceptively similar to Adidas's three-stripe trademark and trades off its reputation. Adidas claims White Fox rejected repeated requests to stop selling and promoting the four-stripe clothing, and it is seeking orders preventing White Fox from making four-stripe clothing and forcing it to hand over profits made on the products. The action was filed in September 2026; at the first court mention on Friday 9 October 2026, White Fox's barrister said the company would argue the four stripes are decorative rather than a trademark, and the court set the dispute down for a hearing in early 2027.
Weekdays and relative dates follow the original report; their exact calendar dates have not been verified.
- Unconfirmed
Reported
Adidas sues White Fox over four-stripe designs in trademark dispute[3]
Adidas has taken Australian clothing boutique White Fox to court in a legal dispute over stripes, claiming that White Fox's four-stripe clothing designs are substantially identical with or otherwise deceptively similar to Adidas's three-stripes trademark, which has been registered in Australia since 1957, and show an intention to trade off Adidas's reputation. Adidas is seeking legal damages for the alleged infringement, including profits earned from the products, along with interest and legal costs. White Fox's legal team has defended the move, arguing that other Australian brands such as Cotton On and Sportscraft sell items with similar decorative stripes, while Adidas counters that White Fox's advertisements featuring genuine Adidas items could create an association in the minds of consumers.
Reported
Adidas sues White Fox Boutique over four-stripe clothing design trademark infringement[4]
Adidas filed a case against Australian fashion brand White Fox Boutique in the Federal Court of Australia on September 18, alleging that White Fox has been selling and promoting clothing with a four-stripe design that comes too close to Adidas' trademark-protected three-stripe mark and could mislead shoppers. Adidas claims it repeatedly asked White Fox to stop selling the disputed clothing throughout 2026 but its requests were rejected, and it is seeking damages. During a court appearance in Sydney, Adidas argued there was an intention to trade off its reputation. White Fox Boutique has denied the allegations, arguing that four-stripe designs are also used by other fashion retailers. The claims remain contested, with a hearing scheduled for early 2027.
Reported
Adidas sues White Fox Boutique in Federal Court of Australia over four-stripe designs[6]
Adidas has taken Australian fashion label White Fox Boutique to the Federal Court of Australia, alleging that clothing featuring four parallel stripes infringes its registered three-stripe trade marks. Adidas also alleges that promotional imagery showing models wearing genuine Adidas footwear was digitally altered to remove stripes after the proceedings were lodged. Adidas is seeking orders restraining the alleged conduct together with damages or an account of profits, interest and costs. These are allegations, not court findings; White Fox's lawyers declined to comment.
Reported
Adidas sues Australian label White Fox over four-stripe design trademark infringement[5]
Adidas has filed proceedings in the Federal Court of Australia against Sydney-based online retailer White Fox, alleging that clothes and accessories sold and advertised with four parallel stripes since at least March infringe Adidas's trademarked three-stripes design, which it says has been trademarked in Australia since 1957. Adidas claims White Fox's designs are "substantially identical with or otherwise deceptively similar" to its own, and argues that White Fox's advertisements featuring people wearing genuine Adidas items could lead consumers to believe Adidas is associated with White Fox. Adidas alleges that a few days after the proceedings were lodged, an Adidas logo in White Fox's advertising was digitally altered to remove stripes. Adidas says it repeatedly asked White Fox to stop selling and promoting the clothes since March, and is seeking damages including the profit from the products plus interest and costs. The first hearing is due to begin on Friday.
Weekdays and relative dates follow the original report; their exact calendar dates have not been verified.
Reported
White Fox Boutique faces backlash over alleged copycat designs[7]
White Fox Boutique faced backlash after influencers and small businesses accused the label of copying styles from smaller brands. The article reports allegations and comparisons, not a legal finding of infringement.
Reported
WhiteFox launches STRATUS drone detection service[8]
WhiteFox launched STRATUS, a cloud-based system for detecting and tracking drones.
Sources10 sources
- 1White Foxen.wikipedia.org
- 2Adidas sues White Fox in Australian Federal Court alleging three-stripe trademark infringementsmartcompany.com.au
- 3Adidas sues White Fox in Australian Federal Court alleging three-stripe trademark infringementcreativebloq.com
- 4Adidas sues White Fox in Australian Federal Court alleging three-stripe trademark infringementtimesofindia.indiatimes.com
- 5Adidas sues White Fox in Australian Federal Court alleging three-stripe trademark infringementbbc.com
- 6Adidas sues White Fox in Australian Federal Court alleging three-stripe trademark infringementibtimes.co.uk
- 7Adidas sues White Fox in Australian Federal Court alleging three-stripe trademark infringementdailymail.com
- 8WhiteFox推出STRATUS无人机探测服务suasnews.com
- 9Adidas Sues Australian Label White Fox in Federal Court, Saying Four Stripes Trade on Its Three-Stripe Markibtimes.com.au
- 10The extra stripe that's landed Australian retailer White Fox in courtabc.net.au
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