Wiko is a French smartphone brand established in Marseille and wholly owned by Chinese mobile-device manufacturer Tinno Mobile.
Last updated August 25, 2026
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Overview
Wiko is a French consumer-electronics brand focused primarily on mobile phones, especially Android smartphones. The company was established in February 2011 by French businessman Laurent Dahan. Its headquarters, design operations, and marketing functions were based in Marseille, giving the brand a French identity while its corporate ownership and manufacturing relationship were tied to Tinno Mobile, a Chinese mobile-device manufacturer. Wiko developed its early market position by offering relatively affordable smartphones, including many dual-SIM models. This proposition was particularly relevant in price-sensitive segments where consumers wanted access to Android devices without paying the prices associated with premium brands. The company’s combination of French branding, local marketing, and cost-oriented product positioning helped it grow rapidly in its home market. In 2013, Wiko shipped approximately 2.6 million devices worldwide. France was its most important market at that stage: the company sold around 1.7 million smartphones there, representing roughly 7 percent of the French smartphone market. Those sales made Wiko the second-largest smartphone company in France by sales that year, behind Samsung. The result marked a significant rise for a young challenger brand competing in a market dominated by large international manufacturers. Wiko expanded outside France during the following years, entering the United Kingdom in 2014. By 2018, the brand reported a presence in more than 30 countries across Europe, Asia, the Middle East, and Africa, with an estimated user base of about 30 million people. Its international expansion broadened the brand beyond its original French-market identity, although the company continued to emphasize its Marseille-based design and marketing organization. The brand also faced scrutiny over privacy and device security. In November 2017, reporting revealed that a pre-installed application on some Wiko phones transmitted technical information to Tinno Mobile on a recurring basis without clear customer consent. Wiko confirmed that the data-collection system existed and stated that an updated version would stop collecting geographical information from devices. Separately, a vulnerability was reported that could allow a phone to be shut down remotely through a specially formatted text message. The reported flaw may have involved hardware rather than only software, raising broader questions about device security and the control of embedded mobile components. Wiko’s business model reflects a hybrid structure: a French-facing brand with design and marketing activities in France, operating within the ownership and manufacturing ecosystem of Tinno Mobile. Its core identity has been built around accessible smartphones, dual-SIM functionality, Android software, and distribution across multiple international markets. Detailed current information about its product portfolio, leadership, website, and present operating scale is not established by the supplied reference material.
History
Wiko was founded in February 2011 by French businessman Laurent Dahan. From the beginning, the company presented itself as a French mobile-phone brand, with its head office and design and marketing teams located in Marseille. Its products were positioned toward consumers seeking affordable Android smartphones, and the company became particularly associated with dual-SIM devices. The brand’s initial growth was strongest in France. In 2013, Wiko shipped approximately 2.6 million devices overall. About 1.7 million smartphones were sold in France, equivalent to approximately 7 percent of the national smartphone market. This performance placed Wiko second among smartphone companies in France by sales that year, behind Samsung. The result demonstrated that a young challenger could gain substantial share through competitive pricing, locally oriented branding, and a broad smartphone assortment. Wiko began international expansion in 2014 when it entered the United Kingdom. By 2018, the company was reported to operate in more than 30 countries spanning Europe, Asia, the Middle East, and Africa. Around the same time, the brand was associated with approximately 30 million users, twice the figure reported two years earlier. This expansion transformed Wiko from a primarily French challenger into a wider international mobile-phone brand, while its Marseille-based design and marketing activities remained central to its identity. Corporate ownership linked Wiko to Tinno Mobile, a Chinese mobile-phone manufacturer. Wiko was described as a wholly owned subsidiary of Tinno Mobile, creating a structure in which the brand’s French commercial identity operated within a larger Chinese manufacturing and corporate group. This arrangement supported the company’s ability to compete in the mass-market smartphone segment while maintaining a distinct national brand profile. Wiko’s history also includes privacy and security controversies. In November 2017, information emerged that a pre-installed application on Wiko phones transmitted technical device data to Tinno Mobile each month without customer consent. Wiko confirmed that the data-collection mechanism existed. The company stated that an updated version of the relevant applications would no longer collect geographical information from devices. The episode raised concerns about transparency, consent, and the handling of user information by smartphone manufacturers and their technology partners. A separate security issue involved a reported vulnerability that could permit remote shutdown of a Wiko phone through an equals-sign text message. The weakness was described as potentially residing in hardware, which would make remediation more complex than a conventional software update. Together, the privacy disclosure and remote-shutdown report became notable parts of Wiko’s public record because they concerned the trust and security implications of low-cost connected devices. Wiko’s documented development therefore combines rapid market entry, strong early growth in France, international expansion, and integration into Tinno Mobile’s manufacturing group. Its principal business has remained mobile phones, particularly affordable Android and dual-SIM smartphones. The supplied reference material does not establish a complete current product catalog, current executive team, official website, or detailed information about the brand’s present market position.
- 2018
International presence exceeds 30 countries
[1]Wiko was reported to operate across more than 30 countries in Europe, Asia, the Middle East, and Africa, with approximately 30 million users.
- 2017
Privacy-collection controversy
[1]A pre-installed application on Wiko phones was reported to send technical information to Tinno Mobile without customer consent. Wiko confirmed the system and announced changes concerning collection of geographical information.
- 2014
Entry into the United Kingdom
[1]Wiko expanded its retail and commercial presence into the British market.
- 2013
Rapid growth in the French smartphone market
[1]Wiko shipped approximately 2.6 million devices and sold about 1.7 million smartphones in France, reaching roughly 7 percent of the French market and ranking second nationally by smartphone sales.
- 2011
Wiko is established in France
[1]Laurent Dahan founded Wiko in February 2011. The company established its headquarters and design and marketing operations in Marseille.
Products and positioning
An accessible, value-oriented smartphone brand combining French design and marketing with the international manufacturing and ownership platform of Tinno Mobile.
Smartphones
Wiko Android smartphones
Wiko’s core product category consists of Android smartphones aimed largely at value-conscious consumers. The brand’s early growth was driven by accessible pricing, broad distribution, and models designed for mainstream communication, media, and everyday mobile use.
Dual-SIM smartphones
Wiko dual-SIM smartphones
Dual-SIM smartphones were an important part of Wiko’s early product proposition. These devices enabled users to manage two mobile connections in one handset, a feature useful for separating personal and work lines, combining tariffs, or using different networks while traveling.
Controversies
2017
Undisclosed technical-data transmission
A pre-installed application on Wiko phones was reported to transmit technical information to Tinno Mobile each month without customer consent. Wiko acknowledged the collection system and said an updated application would stop collecting geographical information from devices.
Remote-shutdown text-message vulnerability
A vulnerability was identified that could allow a Wiko phone to be shut down remotely using a specially formatted text message. The defect was reported as potentially involving hardware.
Brand decisions
2017
Change to device-data collection applicationsOtherBackground
Reports raised concerns that a pre-installed application transmitted technical data to Tinno Mobile without customer consent.
Action taken
Wiko confirmed the system and stated that updated applications would no longer collect geographical information from devices.
Aftermath
The disclosure became a privacy controversy involving consent and transparency in Wiko’s connected devices.
2014
International expansion into the United KingdomStrategyBackground
After establishing a strong position in France, Wiko sought to broaden its customer base outside its home market.
Action taken
The company entered the United Kingdom and subsequently expanded across additional European, Asian, Middle Eastern, and African markets.
Aftermath
By 2018, Wiko was reported to be present in more than 30 countries and associated with approximately 30 million users.
Recent events
Sources2 sources
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