Wild

WILD Group, also known as WILD or Wild Entertainment, is an international entertainment company founded in August 2020 by Leonard Lim. The group is headquartered in Singapore and maintains an additional office in Seoul, South Korea, positioning it between Southeast Asia's creative industries and the Korean pop-culture ecosystem. Its activities span an in-house record label, artist and creator management, and a global agency division focused on commercial partnerships and marketing initiatives. The company's record-label operation releases music by artists represented by the group and supports projects intended for international audiences. Its management division works with recording artists, music producers, actors, and digital creators, helping them develop careers across music, entertainment, fashion, and online media. The agency arm connects creators with brands for promotional campaigns and other marketing opportunities. This combination gives WILD Group a broader remit than a conventional record label: it can participate in artist development, representation, music releases, and brand partnerships within the same corporate structure. WILD's early roster included artists associated with the K-pop industry and adjacent international markets. In May 2021, Sorn began her solo career under WILD's representation with the release of the single "Run." The company subsequently represented other established performers, including Seungyeon, another former member of CLC, as well as Yubin, formerly of Wonder Girls, and Korean-American rapper Junoflo. These additions illustrated WILD's emphasis on artists with existing audiences and cross-border potential rather than a narrowly domestic roster. The group later broadened its geographic and professional scope. Its representation of Filipino actress and singer Liza Soberano in 2024 reflected an interest in supporting international career development beyond the Korean entertainment market. WILD also represented Singaporean performer Tasha Low, who had previously worked as a member of SKarf and as an actress. In 2024, Low returned to music as a soloist with "Everything You Wanted," a release associated with her work under WILD's management. WILD's reported distribution arrangement with The Orchard provides access to a major international music-distribution network, supporting the group's ambitions to release music globally. The company has also continued to extend its talent portfolio beyond musicians. In March 2026, it signed Thai-British actress and singer Becky Armstrong, with the partnership described as supporting her move into recorded music. Her debut single, "Skin," was released through the label on 1 May 2026. Overall, WILD Group presents itself as a cross-border entertainment platform rather than only a Korean talent agency. Its business model combines artist management, creator representation, label services, and brand marketing, with Singapore and Seoul serving as its principal operating bases. Publicly available information about its ownership, financial performance, employee base, and detailed corporate structure remains limited.

A cross-border entertainment and talent platform connecting music artists, actors, digital creators, and brands across Singapore, South Korea, and international markets.

Product categories. Recorded music releases · Artist and talent management · Creator representation · Music-producer management · Brand partnerships · Marketing and promotional campaigns · dietary supplements

• 2026.08.18

  Reported2026.08.25

  Wild launches WildChild kids' range with limited edition Peppa Pig case[1]Wild推出WildChild儿童系列，含限量版小猪佩奇包装盒retailtimes.co.uk

  Refillable bathroom brand Wild launched WildChild, its first kids' range, including Hair & Body Wash and Bubble Bath in three scents and refillable cases, with a limited edition Peppa Pig case created in partnership with Peppa Pig. The limited edition case collection is available directly through the Wild website from 18/08/2026.

Read more

1. 1Wild推出WildChild儿童系列，含限量版小猪佩奇包装盒retailtimes.co.uk