Wildcraft
Wildcraft is an Indian outdoor and travel-gear company making backpacks, camping equipment, footwear, apparel, travel cases, and protective equipment.
Last updated August 31, 2026
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Overview
Wildcraft India Ltd is an Indian outdoor-products company headquartered in Bengaluru. Its business spans the design, manufacture, and retail of equipment and apparel for hiking, camping, travel, and everyday urban use. The company is associated most closely with backpacks and rucksacks, but its portfolio also includes tents, outdoor accessories, multi-terrain footwear, technical clothing, performance footwear, travel cases, and personal-protection products. The business began in Bengaluru in the 1990s, reportedly operating initially from a small garage in Jayanagar. Founders Gaurav Dublish and Siddharth Sood developed the venture from a hobby-oriented activity for outdoor enthusiasts into a commercial brand, with early growth supported by word of mouth and local adventure communities. Its first product was a dome tent. The company subsequently concentrated on packs and related outdoor equipment before broadening into footwear, apparel, and travel products. A major phase of expansion followed from the late 2000s onward. Under the leadership associated with this period, Wildcraft moved toward a more structured, vertically coordinated business and expanded its manufacturing and retail presence. In 2014 it broadened its gear range and added personnel at its Bengaluru-area factories. Technical clothing followed in 2015, performance footwear in 2017, and travel cases in 2019. These additions positioned Wildcraft as a broader outdoor and travel brand rather than a specialist backpack maker. Wildcraft also developed a significant institutional relationship with the Indian armed forces. Between 2015 and 2018, it designed a 90-litre technical rucksack for the Indian Army, won the associated contract, and began supplying the armed forces from 2020. This work reflected the company's emphasis on products adapted to demanding terrain and climate conditions. During the COVID-19 pandemic, Wildcraft diversified into personal protective equipment. It developed respirators and Hazmat suits and expanded manufacturing through a network of more than 60 factories using a hub-and-spoke model. The company also marketed protective products to consumers, making it one of the more visible lifestyle brands in India to enter this category during the pandemic. Source material describes a sharp temporary increase in employment connected with this manufacturing expansion, although the available information does not establish the company's current workforce. Wildcraft's distribution has combined exclusive stores with multi-brand retail. Reference material describes a network of more than 175 exclusive stores and roughly 4,000 multi-brand outlets in India, while other descriptions cite more than 200 exclusive stores and over 5,000 multi-brand outlets across India and international markets. Because these figures vary by source and period, they should be treated as historical operating snapshots rather than current totals. The brand has also been available in parts of the Middle East and South Asia. Wildcraft's market position is built around Indian outdoor use, practical design, durability, and accessibly priced technical products. It serves outdoor enthusiasts, travelers, students, commuters, institutional buyers, and consumers seeking functional everyday bags and clothing. The company is privately held according to the available reference material, and no current public listing, ticker, or official corporate website is identified here.
History
Wildcraft originated in Bengaluru during the 1990s, when founders Gaurav Dublish and Siddharth Sood began developing outdoor products from a small garage in the Jayanagar area. The early business was closely connected with local adventure communities and initially had a limited commercial focus. Its first reported product was a dome tent. As the company developed, it shifted attention toward backpacks, rucksacks, and associated outdoor equipment, categories that became central to its identity. The company gradually expanded beyond camping gear. It introduced products for multiple terrains and later moved into clothing, footwear, and travel accessories. A substantial expansion in 2014 brought a wider range of gear, including apparel and footwear, and was accompanied by additional hiring at factories in and around Bengaluru. Technical clothing was added in 2015, followed by performance footwear in 2017 and a travel-case range in 2019. This sequence transformed Wildcraft from a relatively focused outdoor-equipment maker into a broader outdoor and travel brand. The late-2000s and 2010s were also a period of organizational and commercial scaling. Reference material describes the company as pursuing an expansion strategy under leadership that had guided it since 2008. It reports very rapid historical growth during parts of this period, but the available account does not provide independently verified current financial statements. In 2013, Sequoia Capital was reported to have invested in Wildcraft, with the investment described as ₹70 crore and the enterprise valuation as approximately US$50 million at that time. These figures are historical and should not be interpreted as current valuation or financial performance. Wildcraft's product-development capabilities also led to institutional business. From 2015 through 2018, it worked on a 90-litre technical rucksack intended for the Indian Army. The company won the contract and supplied the product to the armed forces beginning in 2020. The military program reinforced the brand's emphasis on carrying systems and equipment designed for demanding conditions. The COVID-19 crisis produced the most significant documented diversification in the company's history. During the lockdown in India, Wildcraft began producing personal protective equipment, including respirators and Hazmat suits. It increased manufacturing capacity by collaborating with more than 60 factories through a hub-and-spoke arrangement. Reference material describes employment rising from more than 3,700 people before the pandemic to approximately 30,000 at the height of the protective-equipment scale-up. These numbers represent different periods and should not be treated as a current workforce figure. Wildcraft has built its market presence through a combination of exclusive stores and multi-brand retail. Historical descriptions cite more than 175 exclusive stores and approximately 4,000 multi-brand outlets in India, while another account describes over 200 exclusive stores and more than 5,000 multi-brand outlets across India and international markets. Its products have also been available in the Middle East and South Asian countries. The differing store counts likely reflect changes in the network and differences in reporting dates. Today, the available reference material presents Wildcraft as an active Indian brand covering outdoor recreation, travel, and functional lifestyle products. Its portfolio includes bags, camping gear, clothing, footwear, luggage, and protective equipment. No reliable information in the supplied sources establishes a current chief executive, current ownership structure, official website, or current financial results.
- 2020
Protective-equipment manufacturing begins
[1]Wildcraft develops respirators, Hazmat suits, and other PPE during the COVID-19 pandemic.
- 2020
Indian Army rucksack deliveries begin
[1]Wildcraft begins supplying the 90-litre technical rucksack developed under its Indian Army contract.
- 2019
Travel-case line launched
[1]The company expands into travel cases and structured luggage.
- 2017
Performance footwear introduced
[1]Wildcraft adds performance footwear to its outdoor and active-product portfolio.
- 2015
Technical clothing introduced
[1]The brand enters technical clothing while continuing to develop outdoor equipment.
- 2014
Gear portfolio expands
[1]Wildcraft broadens its offering into additional clothing and footwear and increases factory employment.
- 2013
Sequoia Capital investment reported
[1]Sequoia Capital is reported to have invested ₹70 crore in Wildcraft at an enterprise valuation of approximately US$50 million.
- 2008
Expansion-oriented leadership period begins
[1]Reference material associates the company's subsequent expansion strategy with leadership in place from 2008.
- 1990
Wildcraft originates in Bengaluru
[1]The company begins in the 1990s as a small, garage-based outdoor venture founded by Gaurav Dublish and Siddharth Sood.
- 1990
First dome tent
[1]Wildcraft's first reported product is a dome tent, after which the company develops a stronger focus on packs and outdoor equipment.
Products and positioning
An Indian outdoor, travel, and lifestyle-equipment brand combining practical technical design with broad retail accessibility. Wildcraft serves both specialist outdoor users and mainstream consumers through backpacks, apparel, footwear, luggage, camping equipment, and protective products.
Outdoor equipment
Backpacks and rucksacks
Backpacks and rucksacks form Wildcraft's core product family. The range grew out of the company's early shift away from tents toward carrying equipment and includes products for everyday use, travel, hiking, and more demanding outdoor activities. The company also developed a 90-litre technical rucksack for the Indian Army, demonstrating its work on large-capacity, mission-oriented carrying systems.
Camping equipment
Camping equipment and tents
Camping and hiking equipment represents Wildcraft's original outdoor specialization. Its first reported product was a dome tent, and the broader category includes equipment intended for camping, trekking, and outdoor recreation. The range helped establish the brand among Indian adventure and outdoor communities before its later expansion into apparel, footwear, and travel goods.
Outdoor apparel · 2015
Technical clothing
Introduced in 2015, technical clothing extended Wildcraft beyond equipment into apparel intended for outdoor and active use. The category forms part of the company's effort to offer coordinated solutions for travel, hiking, and varied weather and terrain conditions.
Outdoor footwear · 2017
Performance footwear
Wildcraft entered performance footwear in 2017. The line complements its outdoor apparel and equipment business and is aimed at active consumers requiring footwear for outdoor movement, travel, and varied terrain.
Travel luggage · 2019
Travel cases
Launched in 2019, Wildcraft's travel-case range broadened the brand into structured luggage. It builds on the company's existing travel-accessory and backpack expertise while addressing consumers traveling for leisure, work, and outdoor activities.
Protective equipment · 2020
Personal protective equipment
During the COVID-19 pandemic, Wildcraft diversified into personal protective equipment, including respirators and Hazmat suits. Production was scaled through a network of collaborating factories, and the products were marketed to consumers and other users during the pandemic response.
Brand decisions
2020
Diversify into personal protective equipmentStrategyBackground
The COVID-19 pandemic and India's lockdown created urgent demand for protective equipment while disrupting normal retail and manufacturing activity.
Action taken
Wildcraft began producing respirators, Hazmat suits, and other PPE and expanded capacity through collaboration with more than 60 factories in a hub-and-spoke model.
Aftermath
The company became a prominent lifestyle-brand participant in pandemic protective equipment and temporarily expanded its manufacturing workforce substantially.
2015
Develop a 90-litre technical rucksack for the Indian ArmyProduct launchBackground
Wildcraft pursued an institutional opportunity requiring a large-capacity technical rucksack designed for demanding military use.
Action taken
The company developed the product between 2015 and 2018, won the contract, and later supplied it to the armed forces.
Aftermath
Deliveries to the Indian armed forces began in 2020, adding a significant institutional program to Wildcraft's consumer business.
Recent events
Reported
Myntra partners with Wildcraft to offer protective masks[2]
Myntra announced a partnership with Wildcraft to offer personal protective masks on Myntra's platform in India.
Reported
Remington sponsors WILDCraft Season Two[3]
Remington Arms Company signed on as the firearms and ammunition sponsor for Season Two of WILDCraft's Amazon Prime hunting adventure series.
Sources4 sources
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