WildWash
British natural pet care brand offering hand-blended, essential-oil-based shampoos and grooming products for dogs, cats, horses and humans.
Last updated September 29, 2026
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Overview
WildWash is a British natural pet care brand founded by Andrew and Jane Cooper, who opened a pet boutique and pet spa over a decade and a half ago. The brand was born when Jane, a professional groomer, became pregnant and grew concerned about the unnamed chemicals in the products she used daily. With limited ingredient information available, the Coopers decided to develop their own range of natural products they could trust. They partnered with an acclaimed independent UK boutique apothecary — one of the top ten natural fragrance apothecaries in the world — to create a range they believed could match the highest-quality human products. WildWash products are hand blended and hand stirred, using a diverse and holistic mixture of plants, botanicals and essential oils. The brand states that its products contain no parabens, phthalates, phosphates, petrochemicals, sulphates or PEGs, use 100% pure essential oils, and have never been tested on animals. This commitment has earned WildWash ethical accreditation and a loyal following among groomers, pet owners and equestrians. The range spans dog shampoos, spritzes and sprays, conditioners and detanglers, ear, eye, face and paw care, equipment, cat shampoos and grooming products, horse shampoos, mane and tail products, and a human hand care and natural sanitiser line. WildWash also operates a boutique offering toys, collars, harnesses, leads, treats, carriers, beds, apparel, bowls, litter trays and pick-up kits for dogs, cats and horses. Products are sold through the brand's own e-commerce site, with subscription options offering savings of up to 10%. The brand has been recognised with awards and positive testimonials from publications such as Dogs Monthly and professional groomers. WildWash positions itself as a transparent, ethical and effective natural alternative to conventional pet cosmetics, emphasising that animals and humans deserve the same quality cosmetics. The company is privately held and based in the United Kingdom.
History
WildWash was founded by Andrew and Jane Cooper, who opened a pet boutique and pet spa over a decade and a half ago. Jane, a professional groomer, became pregnant and grew concerned about the number of unnamed chemicals in the products she was using every day. With limited information available on ingredient listing, Jane and Andrew decided to develop their own range of natural products in which they could be confident. They were passionate about creating a brilliantly effective range that would be as good in every way as the highest quality human products available, and partnered with an acclaimed independent boutique apothecary based in the UK, responsible for some of the finest human products produced. This apothecary, also one of the top ten natural fragrance apothecaries in the world, embraced the project with passion. Committed to quality, they created products that are hand blended and hand stirred, using a diverse and holistic mixture of plants, botanicals and essential oils to create complex and beautifully fragranced natural products. WildWash states that for every product it provides a full ingredients list, confirming that products contain no parabens, phthalates, phosphates, petrochemicals, sulphates or PEGs. The brand uses 100% pure essential oils and guarantees that none of its products have been tested on animals. This consideration and strong moral compass have earned WildWash ethical accreditation and created countless satisfied customers. WildWash is now the trusted, go-to natural brand used by groomers, pet owners and equestrians. The brand has spent over a decade slowly and patiently developing a range of natural pet shampoos and cosmetics that it believes to be the best in the world. It has expanded from dog grooming into cat and horse care, human hand care and a broader boutique of pet accessories, and sells through its own e-commerce site with subscription options.
Andrew and Jane Cooper open a pet boutique and pet spa.
Jane Cooper, a professional groomer, becomes pregnant and grows concerned about unnamed chemicals in grooming products.
The Coopers partner with an acclaimed UK boutique apothecary to develop a natural pet product range.
WildWash launches hand-blended, essential-oil-based shampoos and cosmetics for pets.
WildWash earns ethical accreditation and expands into cat, horse and human product lines.
Products and positioning
Natural, ethical, transparent pet cosmetics made with pure essential oils, free from parabens, phthalates, phosphates, petrochemicals, sulphates and PEGs, and never tested on animals.
Anti Flea and Tick Shampoo for Dogs 300ml
Natural shampoo to help repel fleas and ticks.
Flea and Tick Coat Spray for Dogs 300ml
Coat spray for flea and tick protection.
Deep Clean Shampoo for Dogs 50ml
Deep cleaning shampoo for dogs.
Deep Clean Shampoo & Nourishing Conditioner 300ml for Dogs Bundle
Bundle of deep clean shampoo and nourishing conditioner.
Ultimate Grooming Kit for Small Long Haired Dogs
Complete grooming kit for small long-haired dogs.
Equine Bug Coat Spray for Horses 300ml
Coat spray for horses to repel bugs.
Sources5 sources
- 1WildWash – Natural Skin & Coat Care For Petswildwash.co.uk
- 2WildWash Shop – Natural Pet Grooming Products for Dog, Cats & Horseswildwash.co.uk
- 3About Us - WildWash - Organic Products for Your Petwildwash.co.uk
- 4WildWash Testimonials – Real Reviews from Real Pet Ownerswildwash.co.uk
- 5WildWashwikidata.org
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