WildWooHoo
Australian creative innovation studio turning complex ideas into music, films, books, keynotes and live experiences.
Last updated September 29, 2026
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Overview
WildWooHoo is an Australian creative innovation studio founded by creative director Weliton Menário Costa, who works under the artist name Dr WELI. The studio describes itself as a creative innovation studio rather than a production company: it leads the creative direction of productions, doing the thinking — the ideas, references and narrative — for work that has to carry a complex subject. Its output spans studies, reports and strategies on one side, and music, films, books, keynotes, workshops and performances on the other, aimed at conferences, workplaces, schools and events. Music is the studio's first format, and live events are designed to open with everyone moving together. The studio frames its work around three themes: belonging, creativity and participation. It operates through three channels: creative direction for hire (leading a client's production while respecting their budget, with curated and approved partners delivering the production when needed); speaking and performance for hire (keynotes, workshops, energisers and live sci-pop sets); and its own self-directed projects, released through WELI the artist, with books, kits and other products sold through the studio's shop and backed by funders and partners. WildWooHoo's science-art positioning is reflected in recognition such as the AAAS Dance Your PhD Overall Winner 2024, more than 238 features across five continents from outlets including NPR and the BBC, and a place in the Falling Walls Engage 2025 Top 30. The studio is based in Australia and works internationally, blending scientific thinking with aesthetics and themes drawn from science and science fiction, alongside multicultural and other cultural references chosen to suit each subject.
History
WildWooHoo is an Australian creative innovation studio founded by Weliton Menário Costa, an award-winning creative director who works under the artist name Dr WELI. The studio's own description places it deliberately outside the production-company category: it positions itself as the party that does the thinking on a project — the ideas, references and narrative — for work that has to carry a complex subject, and it leads the creative direction of productions while curated and approved partners handle delivery when production is also required. The studio's practice weaves scientific thinking into the making of work, alongside aesthetics and themes from science and science fiction, and multicultural and other cultural references chosen to suit what a project is trying to say. Music is described as the studio's first format, and its live events are designed to open with everyone moving together. Its work is organised around three themes — belonging, creativity and participation — and reaches audiences through three routes: creative direction for hire; speaking and performance for hire, including keynotes, workshops, energisers and live sci-pop sets; and the studio's own self-directed projects, released through WELI the artist, with books, kits and other products sold through the studio's shop and supported by funders and partners. Recognition cited by the studio includes the AAAS Dance Your PhD Overall Winner 2024, more than 238 features across five continents from outlets ranging from NPR to the BBC, and a place in the Falling Walls Engage 2025 Top 30. The studio is based in Australia and works with conferences, workplaces, schools and events, with signature programs offered on a bookings basis.
AAAS Dance Your PhD Overall Winner 2024
Falling Walls Engage 2025 Top 30
Products and positioning
A creative innovation studio (not a production company) that leads creative direction on complex subjects, blending science, science fiction and multicultural references.
Creative direction for hire
The studio leads the creative direction of a client's production, working with the client's team and respecting their budget; curated and approved partners deliver the production when needed.
Speaking and performance for hire
Keynotes, workshops, energisers and live sci-pop sets for conferences, workplaces, schools and events.
Self-directed projects released through WELI
The studio directs its own work and releases it through WELI the artist, with books, kits and other products through the shop, backed by funders and partners.
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