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Windowizards

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Windowizards was an American home-improvement company specializing in replacement windows, doors, bathrooms, siding, insulation, and installation services.

Last updated August 31, 2026

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Overview

Windowizards, Inc. was an American home-improvement company headquartered in Levittown, Pennsylvania. Its business focused on residential renovation and installation work, with offerings that included replacement windows, doors, bathroom remodeling, siding, insulation, and related installation services. The company served customers across southeastern Pennsylvania, Delaware, New Jersey, and Virginia, using showrooms and direct customer sales to market home-improvement projects. The company became publicly controversial in 2009 after an investigation by Philadelphia television station WTXF Fox 29 reported allegations that Windowizards had sold insulated windows represented as containing a particular amount of foam insulation when, according to the report, the products did not contain the claimed quantity. The report brought scrutiny to the company's sales practices and became the principal documented reputational issue associated with the brand. Windowizards experienced a severe operational breakdown in 2010. During that year, it closed all of its showrooms except the location at its main office. On December 16, 2010, the company abruptly shut down, locked out employees, and left customers with deposits for work that had not been completed. The company's sign was covered with a tarp and its website was taken offline. Approximately 100 employees were contacted by telephone on the evening of December 15 and told that they no longer had jobs. Company president and founder Harvey Goodman declined to comment to Philadelphia Daily News reporters at the time of the closure. The business reportedly reopened in late December 2010, but the reopening was short-lived. In early February 2011, Windowizards closed again after customers reported incomplete work and unrefunded deposits. Bucks County, Pennsylvania authorities began civil and criminal investigations in response to customer complaints. On February 18, 2011, Goodman filed for personal bankruptcy in Florida. Available reference material does not document a sustained recovery, a later acquisition, or a subsequent operating business under the Windowizards name. The brand is therefore treated as defunct, although the precise legal disposition of the company is not established in the available sources.

History

Windowizards was a regional American residential home-improvement company based in Levittown, Pennsylvania. The company operated across southeastern Pennsylvania, Delaware, New Jersey, and Virginia. Its business model combined the sale of renovation products with installation and remodeling services. The documented service portfolio included replacement windows, doors, bathroom remodeling, siding, insulation, and associated installation work. The available historical record does not identify a founding date or provide a detailed account of the company's early expansion. It does identify Harvey Goodman as the company's founder and president. Windowizards appears to have developed as a customer-facing home-improvement provider with multiple showrooms, although the number and locations of those facilities are not established in the available material. In 2009, the brand faced allegations concerning the marketing and construction of insulated windows. An investigation by Philadelphia television station WTXF Fox 29 reported that the company allegedly sold windows claimed to contain a specified amount of foam insulation even though the windows reportedly contained less than represented. This investigation became a significant public controversy for Windowizards and raised questions about the accuracy of its sales claims and product representations. The company's condition deteriorated further in 2010. It closed all showrooms other than the one located at its main office in Levittown. On December 16, 2010, Windowizards abruptly ceased operations, locked employees out, covered its sign with a tarp, and took its website offline. Customers were left with deposits attached to projects that had not been completed. Roughly 100 employees were telephoned on the evening of December 15 and informed that their employment had ended. Goodman, identified in contemporary reporting as the company's president and founder, declined to answer questions from Philadelphia Daily News reporters about the closure. Windowizards reportedly reopened in late December 2010, but the apparent resumption did not restore stable operations. In early February 2011, the company closed again. Customers who said they had incomplete projects or had not received refunds contacted authorities in Bucks County, Pennsylvania. Those complaints led to civil and criminal investigations. The available reference does not establish the final results of those investigations, nor does it document formal criminal charges, civil judgments, a liquidation process, or an acquisition by another company. On February 18, 2011, Goodman declared personal bankruptcy in Florida. No reliable source in the supplied material records a later revival, sale, or continuing operation of Windowizards. The brand is consequently classified as defunct, with its final legal status and the precise outcome of customer and employee claims remaining uncertain.

  • 2011

    Second closure and official investigations

    [1]

    Windowizards closed again in early February after customer complaints about incomplete work and unrefunded deposits led Bucks County authorities to begin civil and criminal investigations.

  • 2011

    Founder filed for personal bankruptcy

    [1]

    Harvey Goodman filed for personal bankruptcy in Florida on February 18.

  • 2010

    Most showrooms closed

    [1]

    Windowizards closed all of its showrooms except the location at its main office.

  • 2010

    Abrupt company shutdown

    [1]

    On December 16, Windowizards shut down, locked out employees, took its website offline, and left customers with unfinished work and deposits at risk.

  • 2010

    Reported brief reopening

    [1]

    The company reportedly reopened in late December after its December shutdown.

  • 2009

    Allegations concerning insulated-window representations

    [1]

    A WTXF Fox 29 investigation reported allegations that Windowizards' insulated windows did not contain the amount of foam insulation claimed in sales representations.

Products and positioning

A regional, showroom- and installation-based residential home-improvement provider serving homeowners in parts of Pennsylvania, Delaware, New Jersey, and Virginia.

  • Windows

    Replacement windows

    Replacement windows were the company's core documented product category. Windowizards marketed and installed residential windows as part of broader home-improvement projects. The company attracted public scrutiny in 2009 over allegations that certain insulated windows did not contain the amount of foam insulation represented in its sales claims.

  • Doors

    Doors

    Windowizards provided door replacement and installation services for residential customers. The available source identifies doors as one of the company's primary service areas but does not specify particular door models, materials, manufacturers, or product families.

  • Remodeling services

    Bathroom remodeling

    Bathroom remodeling formed part of Windowizards' broader residential renovation offering. The company sold and carried out remodeling work, but the available reference does not describe specific fixtures, packages, design formats, or installation methods.

  • Exterior and energy-efficiency improvements

    Siding and insulation

    The company also offered siding and insulation work, extending its scope beyond windows and doors into exterior renovation and home-envelope improvement. Available sources do not identify specific siding materials, insulation systems, performance claims, or named product lines.

Controversies

  • 2011

    Customer complaints, unfinished work, and unrefunded deposits

    Following the company's renewed closure in early February 2011, customers reported incomplete projects and deposits that had not been refunded. Bucks County authorities responded with civil and criminal investigations.

  • 2009

    Alleged deceptive insulated-window sales practices

    A WTXF Fox 29 investigation reported allegations that Windowizards sold insulated windows represented as containing a particular amount of foam insulation when the windows allegedly contained less than claimed.

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Brand decisions

  • 2010

    Consolidation of showroom operationsStrategy

    Background

    Windowizards was experiencing documented operational difficulty before its eventual shutdown.

    Action taken

    The company closed all showrooms except the location at its main office.

    Aftermath

    The consolidation was followed by an abrupt companywide closure in December 2010 and did not prevent the later collapse of operations.

  • 2010

    Abrupt cessation of operationsOther

    Background

    The company had already reduced its showroom footprint and was facing customer and employee disruption.

    Action taken

    Windowizards closed on December 16, locked out employees, took down or covered visible business signage, and took its website offline.

    Aftermath

    Employees lost their jobs and customers were left with deposits connected to unfinished projects. The company reportedly reopened briefly before closing again in early February 2011.

Sources1 sources

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