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Woolf Outdoor

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British outdoor clothing company making plastic-free merino wool apparel.

Last updated September 1, 2026

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Nov 4, 2026
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Nov 4, 2026

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Overview

Woolf Outdoor is a British outdoor clothing company that makes plastic-free merino wool apparel. Its PureFleece® products are made in Britain from 100% Merino Lambswool, offering an alternative to synthetic fleeces.

History

Woolf PureFleece® was born in the summer of 2020 with the realisation that most outdoor clothing, especially the ubiquitous fleece, was still being made with polyester or other synthetic fabrics. The company aims to offer a plastic-free alternative with merino wool products made in Britain.

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