Workroom

Workroom is an independent motion design studio based in Milan, Italy, led by motion designer and director Alessandro Barzaghi. According to the studio's own account, Barzaghi has been based in Milan since 2011, and every project is developed under his direction, from concept through delivery. Rather than operating as a conventional production company, Workroom positions itself as a long-term creative partner to its clients, with many collaborations evolving across campaigns, series and formats over the years. The studio's capabilities span motion design and motion direction, brand motion systems, title sequences, animated content for editorial and advertising, and in-app and product animation, including Lottie components for production builds. Depending on the scale and needs of a project, Workroom expands through a selected network of illustrators, graphic designers, sound designers and copywriters, or works alongside in-house design teams and brand studios, bringing existing visual systems and assets into motion. Workroom's client roster is notably broad and international, including cultural institutions and design-driven brands such as Triennale Milano, B&B Italia, Flos, Max Mara, Loro Piana, Salvatore Ferragamo, Furla, Marella, Luxottica, Il Sole 24 Ore, Condé Nast, Vogue, Louis Vuitton, Nike, BMW, Randstad, Satispay, Subito, Scope, Davide Van De Sfroos, Esa (European Space Agency), Expo Milan and Harvard Business Publishing. This mix of fashion, design, publishing, technology and institutional clients reflects the studio's positioning at the intersection of brand identity and motion. The studio's work has received recognition in the design field. Its project for Design Holding Wall was included in the ADI Design Index 2020 and nominated for the Compasso d'Oro, described as Italy's most prestigious industrial design recognition, established in 1954. Its Subito Rebrand Manifesto was featured in The History of Graphic Design, Vol. 2: 1960–Today (Taschen Editions), among approximately 3,500 landmark projects selected for that publication. Workroom's work has also been featured by Motionographer, Stash Media and Wine After Coffee. Alongside studio practice, Barzaghi has been involved in design education, teaching motion design at RM Raffles Milano from 2019 onward, including courses for Visual Design III and Product Design III. Workroom remains a privately held, independent studio rather than a large agency or listed company, and continues to operate from Milan for Italian and international clients.

Workroom is an Italian motion design studio based in Milan, led by Alessandro Barzaghi, an independent motion designer and director who has been based in Milan since 2011. The studio describes itself as working with cultural institutions, design brands and international clients, developing every project under Barzaghi's direction from concept through delivery. Rather than functioning as a production company, Workroom presents itself as a long-term creative partner, with many client collaborations evolving across campaigns, series and formats over the years. The studio's practice centers on motion design and motion direction, brand motion systems, title sequences, animated content for editorial and advertising, and in-app and product animation, including Lottie components for production builds. To match the scale and needs of individual projects, Workroom expands through a selected network of illustrators, graphic designers, sound designers and copywriters, or collaborates with in-house design teams and brand studios to bring existing visual systems and assets into motion. Over time Workroom has built a broad and international client base spanning fashion, design, publishing, technology and cultural institutions. Named clients include B&B Italia, BMW, Condé Nast, Davide Van De Sfroos, Esa (European Space Agency), Expo Milan, Flos, Furla, Harvard Business Publishing, Il Sole 24 Ore, Luxottica, Louis Vuitton, Loro Piana, Marella, Max Mara, Nike, Randstad, Salvatore Ferragamo, Satispay, Scope, Subito, Triennale Milano and Vogue. The studio's work has received recognition within the design field. Its project for Design Holding Wall was included in the ADI Design Index 2020 and nominated for the Compasso d'Oro, described as Italy's most prestigious industrial design recognition, established in 1954. Its Subito Rebrand Manifesto was featured in The History of Graphic Design, Vol. 2: 1960–Today (Taschen Editions), among approximately 3,500 landmark projects selected for that publication. Workroom's work has also been featured by Motionographer, Stash Media and Wine After Coffee. Alongside his studio practice, Barzaghi has taught motion design at RM Raffles Milano from 2019 onward, including Motion Design for Visual Design III (2019–present) and Motion Design for Product Design III (2019–2021). Workroom remains a privately held, independent studio operating from Milan for Italian and international clients.

• 2020

  Workroom's Design Holding Wall project is included in the ADI Design Index 2020 and nominated for the Compasso d'Oro.

• 2019

  Barzaghi begins teaching motion design at RM Raffles Milano, including Motion Design for Visual Design III.

• 2011

  Alessandro Barzaghi establishes himself as a motion designer and director based in Milan, the base of Workroom.

Independent Milan motion design studio acting as a long-term creative partner rather than a production company, working with cultural institutions, design brands and international clients.

• Motion Design

  Core studio capability covering animated content developed from concept to delivery.

• Motion Direction

  Direction of motion work across client projects.

• Brand motion systems

  Motion systems that extend brand visual identities into movement.

• Title sequences

  Animated title sequences for editorial and screen-based content.

• Animated content for editorial and advertising

  Animated pieces produced for editorial and advertising contexts.

• In-app and product animation — Lottie components

  Product and in-app animation, including Lottie components for production builds.

1. 1Workroomworkroom.it
2. 2About — Workroomworkroom.it
3. 3Workroom — Wikidatawikidata.org