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A low-power Class A television station serving the Tampa Bay area as a Spanish-language Telemundo affiliate.

Last updated August 31, 2026

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Overview

WRMD-CD is a low-power Class A television station licensed to Tampa, Florida, and serving the wider Tampa Bay area. It operates as a local outlet of Telemundo, the Spanish-language television network owned by NBCUniversal, and is commonly identified with the Telemundo 49 brand. The station combines national Telemundo programming with locally oriented news, weather, community information, entertainment, and other programming intended for Spanish-speaking audiences in the Tampa market. The station began broadcasting on October 29, 1987, using UHF channel 57. It initially affiliated with Channel America, but was acquired soon afterward by ZGS Communications, which repositioned it as the Tampa Bay market's Telemundo affiliate. This change established the station's long-term role as a Spanish-language broadcaster serving the region's Hispanic and Latino communities. In the early 2000s, WRMD moved from channel 57 to channel 49. The change was connected with the need to accommodate the planned digital operation of WTTA on channel 57. Distribution beyond the station's over-the-air coverage expanded in 2004, when WRMD began carriage on Bright House Networks cable systems in parts of the Tampa Bay market outside Tampa proper. Cable distribution helped extend the station's reach across a geographically dispersed metropolitan area and supported its position as Telemundo's local Tampa outlet. Before producing its own regular newscasts, WRMD relied on selected programming from other Telemundo operations. Its earlier local-information schedule included simulcasts of WKAQ-TV newscasts from San Juan, Puerto Rico, and weather forecasts supplied by Orlando sister station WTMO-CD. The station later developed a dedicated local news operation, launching weekday newscasts on September 9, 2014. Its established local news schedule includes evening editions at 6 p.m. and 11 p.m., with additional afternoon editions introduced in 2018. WRMD also expanded beyond conventional news. On August 14, 2011, it introduced Holaciudad teve!, a locally produced lifestyle and entertainment magazine program that aired on Sundays. The station also carries Florida Lottery drawings with Spanish-language audio, providing a form of locally relevant informational programming alongside its network schedule. Ownership changed significantly in 2017. On December 4 of that year, NBCUniversal's Telemundo Station Group announced an agreement to acquire 13 television stations from ZGS Communications, including WRMD-CD. The transaction brought the Tampa station directly into Telemundo's owned-and-operated station portfolio and was followed by further expansion of local news programming. Six months after the acquisition, on June 11, 2018, WRMD added two half-hour afternoon newscasts at 5 p.m. and 5:30 p.m., complementing its 6 p.m. broadcast. WRMD maintains studios on West Spruce Street in Tampa and a transmitter near Riverview, Florida. Its identity is therefore tied to three roles: a local broadcast service for Tampa Bay, a Spanish-language news and entertainment source, and a distribution platform for Telemundo network programming. The available reference material does not identify a separate corporate website for the station beyond its Telemundo 49 web presence, nor does it provide financial information, standalone revenue figures, or a separately listed corporate entity.

History

WRMD-CD began broadcasting on October 29, 1987, as a low-power television station operating on UHF channel 57 and affiliated with Channel America. The station was acquired shortly after its launch by ZGS Communications. Under ZGS, it became the Tampa Bay area's Telemundo affiliate, establishing the Spanish-language network relationship that remains central to its identity. During its early years, WRMD did not initially operate a full standalone local news service. It carried simulcasts of WKAQ-TV newscasts from San Juan, Puerto Rico, and used weather forecasts from WTMO-CD in Orlando, another Telemundo-related station. This arrangement supplied Spanish-language information programming while the Tampa station developed its own local production capabilities. In the early 2000s, WRMD changed its over-the-air channel assignment from UHF 57 to UHF 49. The move was made to allow WTTA, identified as channel 38, to use channel 57 for its new digital signal. The channel change ultimately gave rise to the station's association with the Telemundo 49 identity. The station's distribution footprint expanded in 2004 when Bright House Networks began carrying WRMD on cable systems serving portions of the Tampa Bay market outside Tampa proper. Cable carriage was significant for a low-power station because it extended access beyond the immediate terrestrial signal area and connected the station with viewers throughout the broader metropolitan market. WRMD added its first locally produced program on August 14, 2011, when it premiered Holaciudad teve!, a lifestyle and entertainment magazine program scheduled on Sundays. The station also broadcasts Florida Lottery drawings with Spanish-language audio, adding locally relevant informational content to its network and locally produced schedule. A major programming development occurred on September 9, 2014, when WRMD launched a weekday-only local news operation. The service eventually included evening newscasts at 6 p.m. and 11 p.m., giving the station a more substantial local-news role than its earlier reliance on material from other Telemundo outlets. Ownership changed in 2017. On December 4, NBCUniversal's Telemundo Station Group announced that it would purchase 13 television stations from ZGS Communications, including WRMD-CD. The acquisition brought WRMD into Telemundo's owned-and-operated station group and aligned its local operations more directly with the national network. Following the acquisition, WRMD expanded its news schedule. On June 11, 2018, approximately six months after the purchase, it launched two additional half-hour afternoon newscasts at 5 p.m. and 5:30 p.m., alongside the existing 6 p.m. broadcast. The expansion strengthened the station's local-news presence across multiple evening time slots. WRMD's studios are located on West Spruce Street in Tampa, while its transmitter is near Riverview, Florida. The station remains a Tampa-licensed, Spanish-language Telemundo broadcaster serving the Tampa Bay area. The available reference material does not provide a detailed record of subsequent channel multiplexing arrangements, specific digital subchannel content, station leadership, or financial performance.

  • 2018

    Adds 5 p.m. and 5:30 p.m. newscasts

    [1]

    WRMD expanded its local news offering with two additional half-hour afternoon broadcasts on June 11.

  • 2017

    NBCUniversal announces acquisition of WRMD

    [1]

    Telemundo Station Group announced the acquisition of WRMD and 12 other ZGS stations.

  • 2014

    Launches weekday local newscasts

    [1]

    The station started a weekday local news operation on September 9.

  • 2011

    Launches Holaciudad teve!

    [1]

    WRMD premiered its first locally produced program, a Sunday lifestyle and entertainment magazine.

  • 2004

    Cable carriage expands market reach

    [1]

    Bright House Networks began carrying the station in portions of the Tampa Bay market outside Tampa proper.

  • 2000

    Moves from channel 57 to channel 49

    [1]

    In the early 2000s, WRMD moved to UHF channel 49 to make room for WTTA's digital operation on channel 57.

  • 1987

    Station begins broadcasting

    [1]

    WRMD first signed on October 29, 1987, on UHF channel 57 as a Channel America affiliate.

  • 1987

    ZGS converts the station to a Telemundo affiliate

    [1]

    After acquiring the station, ZGS Communications made it the Tampa Bay market's Telemundo outlet.

Products and positioning

A Spanish-language local television service for the Tampa Bay area, combining Telemundo network content with locally produced news, weather, lifestyle, entertainment, and community programming.

  • Spanish-language television programming · 1987

    Telemundo network programming

    WRMD serves as the Tampa Bay outlet for Telemundo's Spanish-language network schedule. The station distributes network entertainment, news, sports, and other programming to local viewers, supplemented by its own Tampa-focused broadcasts.

  • Local television news · 2014

    WRMD local news

    WRMD's local news operation provides Spanish-language coverage for the Tampa Bay area. The weekday service includes evening broadcasts at 6 p.m. and 11 p.m., with afternoon editions added at 5 p.m. and 5:30 p.m. in 2018.

  • Lifestyle and entertainment television · 2011

    Holaciudad teve!

    Holaciudad teve! was WRMD's first locally produced program. The Sunday magazine-format show focused on lifestyle and entertainment content and represented an early expansion of the station's locally originated programming.

  • Lottery and informational programming

    Florida Lottery drawings

    The station carries Florida Lottery drawings with Spanish-language audio, adding a state-oriented informational service to its programming lineup.

Brand decisions

  • 2018

    Expansion of afternoon news programmingProduct launch

    Background

    After joining NBCUniversal's Telemundo Station Group, WRMD had an established 6 p.m. local newscast and sought to broaden its local-news schedule.

    Action taken

    On June 11, the station added half-hour newscasts at 5 p.m. and 5:30 p.m.

    Aftermath

    The additions expanded WRMD's weekday local news presence across the late-afternoon and early-evening period.

  • 2017

    Acquisition by NBCUniversal's Telemundo Station GroupM&A

    Background

    WRMD was one of 13 television stations operated by ZGS Communications that NBCUniversal sought to bring into its Telemundo station portfolio.

    Action taken

    NBCUniversal's Telemundo Station Group announced the purchase of WRMD and the other 12 ZGS stations on December 4.

    Aftermath

    WRMD became part of Telemundo's owned-and-operated station group, and the station expanded its local news schedule in 2018.

  • 2014

    Launch of weekday local newsProduct launch

    Background

    Before 2014, the station used newscast simulcasts from WKAQ-TV and weather forecasts from WTMO-CD rather than operating a fully identified weekday local news service.

    Action taken

    WRMD launched a weekday-only local news operation on September 9.

    Aftermath

    The station developed a local schedule that included 6 p.m. and 11 p.m. newscasts.

  • 2011

    Launch of Holaciudad teve!Product launch

    Background

    WRMD had primarily carried network and externally supplied programming and had not yet launched a locally produced show.

    Action taken

    The station introduced Holaciudad teve!, a Sunday lifestyle and entertainment magazine program.

    Aftermath

    The program became the station's first identified locally produced offering, although the reference material does not document its later run or audience performance.

  • 2000

    Change of broadcast channelStrategy

    Background

    WRMD operated on UHF channel 57 before the early 2000s, while WTTA needed channel 57 for a new digital signal.

    Action taken

    The station relocated its broadcast operation to UHF channel 49.

    Aftermath

    The change enabled WTTA's digital use of channel 57 and established WRMD's channel 49 identity.

Sources2 sources

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