Wurafadaka

Wurafadaka is a Nigerian fashion house founded by Tijesuni Omotoyosi Simire and launched in November 2014. The name is described as combining Yoruba words associated with gold and silver, reflecting the brand's Nigerian cultural identity and its emphasis on clothing with locally recognizable materials and styles. The business is headquartered in Lekki Phase 1, Lagos, and has also operated facilities and stores in other parts of Nigeria, including Kwara State, Abuja, Delta State, and Ogun State. The brand's product and service range covers both traditional Nigerian dress and modern customized apparel. Its materials and style categories include Ankara, Adire, Kampala, lace, and Aso-Oke. Garment offerings include customized T-shirts and polo shirts, shorts, trousers, skirts, gowns, bespoke suits, Agbada, senator outfits, and Iro and Buba. Wurafadaka serves men, women, and customers across different age groups, positioning itself around made-to-order clothing, cultural expression, and accessible customization rather than a narrowly defined luxury segment. After its establishment, the company expanded beyond its original base and developed operations in several Nigerian states. The reference material states that between 2014 and 2020 the business grew to more than 100 employees and maintained stores in multiple regions. The founders later established an office in Ilorin after relocating from Europe to Nigeria. The company also operates Wurafadaka Fashion Institute, an education and skills-development division in Ilorin. The institute trains participants in sewing unisex clothing and is reported to have trained more than 1,000 people. Wurafadaka began international expansion in February 2023 with a branch in British Columbia, Canada. It subsequently developed international delivery arrangements with DHL, with the company describing an approximately three-day delivery period for orders outside Nigeria. Its commercial model combines physical locations, online ordering, e-commerce sales, customization, and production services. The company states that some customized outfits can be produced within 24 hours, although the precise conditions and scope of that service are not specified in the available reference material. Leadership changed in 2024 when Adedamola Tijesuni-Simire, identified in the reference material as the founder's wife, became chief executive officer. Osunbayo Paul Taiwo was appointed general manager for the Nigerian region. In November 2024, during its tenth anniversary, Wurafadaka hosted a masterclass for 150 fashion business owners and entrepreneurs at the Wurafadaka Fashion Institute in Ilorin. The event illustrates the brand's broader role as both an apparel business and a platform for fashion training and entrepreneurship. In February 2025, the company opened an additional centre in Lekki Phase 1 and designated it as its headquarters. Available material does not provide audited financial information, ownership details, or a standalone corporate website.

Wurafadaka was established by Tijesuni Omotoyosi Simire and launched in November 2014 as a Nigerian fashion house. The brand name is explained as referring to gold and silver in Yoruba, linking the company to Yoruba language and Nigerian cultural heritage. From its initial operations, Wurafadaka developed a clothing business focused on made-to-order and customized garments for men, women, and customers of different ages. Its design and production activities include traditional Nigerian textiles and dress forms such as Ankara, Adire, Kampala, lace, Aso-Oke, Agbada, senator outfits, and Iro and Buba. The brand also produces contemporary and formal apparel, including customized T-shirts, polo shirts, shorts, trousers, skirts, gowns, and bespoke suits. Accessories and footwear are also identified as part of its broader product line. This mix allows Wurafadaka to serve ceremonial, cultural, corporate, casual, and customized clothing needs. In the years following its launch, the company expanded its physical and operational presence across Nigeria. The available reference states that by the period from 2014 to 2020 it had grown to more than 100 employees and had stores in Kwara State, Abuja, Delta State, and Ogun State. The director later married Adedamola Tijesuni Simire, and the couple relocated from Europe to Nigeria before opening the brand's office in Ilorin. Ilorin became an important centre for the company's production, training, and entrepreneurial activities. Wurafadaka's Fashion Institute forms a significant part of its development beyond retail clothing. The institute trains individuals in sewing unisex garments and is reported to have taught more than 1,000 people, with a stated 99 percent success rate. The available source does not define the methodology behind that rate, but the institute is presented as a vehicle for practical skills development and participation in Nigeria's fashion economy. The company began international expansion in February 2023 by launching a branch in British Columbia, Canada. It also partnered with DHL for international delivery and describes a three-day delivery period for customers outside Nigeria. Alongside physical branches, Wurafadaka offers online ordering and purchases through e-commerce channels. The company further promotes rapid customization, stating that some customer outfits can be produced within a 24-hour timeframe. In 2024, Adedamola Tijesuni-Simire became chief executive officer, with the appointment attributed to her background in business administration and project management. Osunbayo Paul Taiwo was appointed general manager for the Nigeria region. The same year, Wurafadaka celebrated its tenth anniversary with a masterclass in Ilorin attended by 150 fashion business owners and entrepreneurs. In February 2025, it opened another centre in Lekki Phase 1, Lagos, and designated that facility as its headquarters. The available material establishes the brand as active, but does not disclose its legal ownership structure, financial performance, or audited sales figures.

• 2025

  Lekki Phase 1 headquarters opens

  [1]Wurafadakaen.wikipedia.org

  An additional Lagos centre opened in February and was designated as the company's headquarters.

• 2024

  New executive leadership appointed

  [1]Wurafadakaen.wikipedia.org

  Adedamola Tijesuni-Simire became CEO and Osunbayo Paul Taiwo became general manager for Nigeria.

• 2024

  Tenth-anniversary masterclass held

  [1]Wurafadakaen.wikipedia.org

  The company hosted 150 fashion business owners and entrepreneurs at its Ilorin fashion institute.

• 2023

  Canadian branch opens

  [1]Wurafadakaen.wikipedia.org

  Wurafadaka expanded abroad with a branch in British Columbia, Canada.

• 2020

  National expansion established

  [1]Wurafadakaen.wikipedia.org

  By this period, the company was reported to have more than 100 employees and stores in several Nigerian states and Abuja.

• 2014

  Wurafadaka is launched

  [1]Wurafadakaen.wikipedia.org

  Tijesuni Omotoyosi Simire founded and launched the Nigerian fashion house in November.

A Nigerian fashion and apparel brand combining customized traditional wear, contemporary clothing, fashion education, and cross-border e-commerce fulfillment.

• Traditional clothing · 2014

  Traditional Nigerian apparel

  Wurafadaka produces customized traditional clothing using or drawing on Nigerian styles and textiles such as Ankara, Adire, Kampala, lace, and Aso-Oke. The range includes Agbada, senator outfits, and Iro and Buba, serving ceremonial, cultural, formal, and personal-use occasions for customers of different genders and ages.

• Contemporary clothing · 2014

  Contemporary customized apparel

  The brand's contemporary range includes customized T-shirts, polo shirts, shorts, trousers, skirts, and gowns. These products extend the business beyond traditional dress and support customer-specific designs, measurements, and styling. Wurafadaka also describes rapid production for some customized orders, with a stated 24-hour production timeframe.

• Formalwear · 2014

  Bespoke formalwear

  Wurafadaka offers bespoke suits and other formal garments as part of its made-to-order fashion services. The available material does not specify particular suit lines, fabrics, or pricing, but identifies bespoke tailoring as one of the brand's principal clothing activities.

• Training service

  Fashion education

  Wurafadaka Fashion Institute is an educational division based in Ilorin. It provides sewing training focused on unisex clothing and is reported to have trained more than 1,000 people. The institute also hosted the company's tenth-anniversary masterclass for fashion business owners and entrepreneurs.

• 2024Tenth-anniversary fashion business masterclass

  Nigeria

  For its tenth anniversary, Wurafadaka organized a masterclass at its Fashion Institute in Ilorin for 150 fashion business owners and entrepreneurs. The event focused on empowering younger entrepreneurs and supporting development of the national fashion industry.

  Outcome. The event positioned the brand and its institute as contributors to fashion-sector training and entrepreneurship development.

  Source

• 2025

  Lekki headquarters expansionStrategy

  Background

  Wurafadaka continued expanding its physical presence in Lagos after establishing operations in Nigeria and Canada.

  Action taken

  The company opened an additional centre in Lekki Phase 1 and officially designated it as its headquarters.

  Aftermath

  The Lekki facility became the brand's stated headquarters. Its investment level and operational capacity are not disclosed.

  Source

• 2024

  Executive successionOther

  Background

  The company reported a need for leadership aligned with business administration and project-management expertise.

  Action taken

  Adedamola Tijesuni-Simire was appointed CEO, while Osunbayo Paul Taiwo became general manager for the Nigeria region.

  Aftermath

  The appointments established a new operating leadership structure. No subsequent performance data is available in the supplied material.

  Source

• 2023

  International expansion into CanadaStrategy

  Background

  After developing a multi-state Nigerian presence, Wurafadaka sought to serve customers outside Nigeria.

  Action taken

  The company launched a branch in British Columbia, Canada, and later supported international fulfillment through DHL.

  Aftermath

  The expansion gave the brand a stated presence in Canada and an international delivery channel. No financial or sales results are disclosed.

  Source

1. 1Wurafadakaen.wikipedia.org