X PLUS COMPANY LIMITED
Japanese lifestyle, toy, and entertainment trading company that plans, manufactures, imports, and sells products worldwide.
Last updated September 27, 2026
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Overview
X PLUS COMPANY LIMITED is a Japanese company founded in January 1986, headquartered in Osaka with a Tokyo branch and a Korean branch in Seoul. It operates as a trading company with a global backbone, handling planning, manufacturing, import, and sales across lifestyle goods, toys, games, and software development. The company's corporate message emphasizes sincerity and creativity, and its mission is 'The Company of the World, by the World, for the World.' X PLUS has expanded internationally through subsidiaries and joint ventures in China, Hong Kong, India, the Philippines, South Korea, the United States, Bangladesh, and Myanmar. Its business segments include entertainment, brands, OEM/ODM, and lifestyle/fashion. The company has been active in digital transformation, adopting 3D printing, RPA, and AI in its production and management processes. As of January 2025, the group employs 267 people. The company is led by Chairman and CEO Takao Ohashi and President and COO Akihiko Okamoto. X PLUS continues to grow through acquisitions and strategic investments, such as the 2025 acquisition of And Feel Ka Inc. and the 2024 acquisition of LiBfare Inc.
History
X PLUS was founded in January 1986. In its early years, the company established manufacturing operations in China, including Tianjin Baijing Garment Co., Ltd. in 1991 and Tianjin Tianxing Fashion Co., Ltd. in 1993. In 1995, it set up Beijing Huadong Xing Woolen Textile Co., Ltd. and Changzhou Xingya Garment Co., Ltd. The company entered the toy business in 1998 with the establishment of R.I.C. Co., Ltd. In 2000, X PLUS USA Inc. was established and the company began internet mail-order sales. By 2002, it started supplying toy products to Asia and Europe, and its fashion accessories business gained traction. In 2003, X PLUS established local offices across China to strengthen production management for apparel and toys. In 2005, it founded Xingjia Model Design Studio in Dongguan, China, and Xingjia Hong Kong Co., Ltd. in Hong Kong. In 2006, it established X PLUS (Shanghai) Co., Ltd. in Shanghai and a joint venture, Wenzhou Taixing Leather Products Co., Ltd., in Wenzhou. In 2009 and 2011, new graduates joined the company. In 2012, the Corporate Planning Office was established. In 2013, the company moved its Osaka headquarters, established Xingyi Co., Ltd. (STAR ACE TOYS) in Hong Kong, founded Wenzhou Xingcheng Inspection Service Co., Ltd. in Wenzhou, and established XANNEX ENTERPRISES INDIA PRIVATE LIMITED in Bangalore, India. In 2014, the Tokyo branch moved. In 2015, Star Ace Japan was established and a Bangladesh representative office was opened. In 2016, new graduates joined. In 2018, the Shonen Rick GEC started and digital content development began. In 2019, X PLUS acquired Punks Co., Ltd. as a wholly owned subsidiary, expanded character goods handling, established STARWAY HOLDINGS in Hong Kong, and invested in the establishment of DAHUI INDUSTRY CO., LTD., a bag factory in Myanmar, starting production for Western markets. The digital project was in full swing, with production management, 3D/sample-less, RPA, 3D printing, and AI. In 2020, new graduates joined, and X PLUS invested in A FASHION HONGKONG and A&P GLOBAL BAG MANUFACTURING INC., strengthening bag production and sales in the Philippines. In 2021, it acquired Flame Co., Ltd. and its subsidiary NEUN FARBEN CORPORATION as wholly owned subsidiaries, enhancing 3DCG video production and software development. In 2022, new graduates joined. In 2023, X PLUS NORTH AMERICA Corp. was established, and the company invested in epics Co., Ltd. In 2024, a Korean branch was established, new graduates joined, and LiBfare Co., Ltd. was acquired as a wholly owned subsidiary to strengthen internet advertising. In 2025, X PLUS invested in Wellview Co., Ltd., a subsidiary aiming to expand healthcare business, and Akihiko Okamoto became President and COO. In 2026, six new graduates joined, and And Feel Ka Inc. was acquired as a wholly owned subsidiary.
- 2026
And Feel Ka Inc. acquired as wholly owned subsidiary
- 2025
Invested in Wellview Co., Ltd.; Akihiko Okamoto became President and COO
- 2024
Korean branch established; LiBfare Co., Ltd. acquired as wholly owned subsidiary
- 2023
X PLUS NORTH AMERICA Corp. established; invested in epics Co., Ltd.
- 2021
Flame Co., Ltd. and NEUN FARBEN CORPORATION acquired as wholly owned subsidiaries
- 2020
Invested in A FASHION HONGKONG and A&P GLOBAL BAG MANUFACTURING
- 2019
Punks Co., Ltd. acquired; STARWAY HOLDINGS established; invested in DAHUI INDUSTRY bag factory in Myanmar
- 2018
Shonen Rick GEC started; digital content development began
- 2015
Star Ace Japan established; Bangladesh representative office opened
- 2014
Tokyo branch moved
Products and positioning
A trading company with a global network, creating new value through planning, manufacturing, and sales of lifestyle and entertainment products.
Shonen Rick
Toy and figure brand
Köta
Brand operated by X PLUS, available on ZOZOTOWN
Star Ace Toys
Toy brand under joint venture
Sources5 sources
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